Dispiriting pivots, layoffs by attrition and a diminished brand doomed the venture-backed news publisher, reportedly soon to be sold for pennies on the dollar. The post Pivoting to nowhere: How Mic ran out of radical makeovers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-11-30 00:00:00 UTC ]
A modern storytelling strategy, aimed at being relevant, authentic, and contextual, isn't all that different for publishers. The post What Verizon Learned From a Pivot to Brand Journalism appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-07 00:00:00 UTC ]
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The rise of social platforms has opened the doors to a wave of digital media publishers which specialize in off-site content distribution. U.S. Web publisher Mic is among them, and it's been gaining traction in the U.K. where it already has 1 million monthly eyeballs, according to comScore.... Continue reading at Digiday
[ Digiday | 2016-03-31 00:00:00 UTC ]
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Echoing a famous Woody Allen line, a French literary prize jumps right past the opening of the book and over to page 112 in a bid to find the best work. The post Prize Pivot: France’s ‘Judge it on Page 112’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-10 00:00:00 UTC ]
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On the heels of a change in its business model, the monthly ebook subscription service is adding 6,000 additional titles from Macmillan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-10 00:00:00 UTC ]
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‘Amazon demonstrated dazzling marketplace power,’ writes Mike Shatzkin, in what he presents as a new narrative on relations between the retailer and the Big Five. ‘Agency in 2010 Was a Strategy; By 2015 a Surrender’ By Porter Anderson, Editor-in-Chief | @Porter_Anderson n an interesting... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-02 00:00:00 UTC ]
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The BBC has produced a "radical" £20m six-part adaption of John Le Carré's spy thriller The Night Manager, starring Tom Hiddleston, Hugh Laurie and Olivia Colman. Continue reading at The Bookseller
[ The Bookseller | 2016-02-13 00:00:00 UTC ]
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Macmillan Children’s Books is redesigning Julia Donaldson and Axel Scheffler’s The Gruffalo, with the 100th printing of the title about to go to press. Continue reading at The Bookseller
[ The Bookseller | 2015-12-04 00:00:00 UTC ]
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Blloon has confirmed that following a series of talks on Friday (30th October) the subscription service will close. However, the platform’s founder Thomas Leliveld told The Bookseller the company was currently evaluating the “different strategic options we have at our disposal” and said as a... Continue reading at The Bookseller
[ The Bookseller | 2015-10-31 00:00:00 UTC ]
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The Interactive Advertising Bureau today said the digital publishing industry has cared too much about revenues and too little about user experience and needs therefore to accept blame for the rising popularity of ad blockers. So it's launching an effort called L.E.A.N. Ads, with the acronym... Continue reading at AdWeek
[ AdWeek | 2015-10-15 00:00:00 UTC ]
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Remember those customized children's books that the rich kids in school used to get, featuring a story with their name and face pasted onto the pages? It turns out that these things are still going, but now the companies that make them are harnessi... Continue reading at Engadget
[ Engadget | 2015-10-01 00:00:00 UTC ]
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An expanded web presence and growing social media audience has increased the visibility of the three-decades old program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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Mic’s first interview with President Obama is available on Mic.com, which received more than 16 million visitors in July. The full interview is also available on its mobile app, Facebook and YouTube. But the distribution strategy doesn’t end there, as the publisher has also been sharing... Continue reading at Digiday
[ Digiday | 2015-08-15 00:00:00 UTC ]
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AOL is unveiling a data-driven site overhaul today that should give marketers a sense of how it will zero in on mobile video and branded content as it plots its future. The revamp comes less than a month after Verizon's $4.4 billion acquisition of AOL and is based on a load of the publisher's... Continue reading at AdWeek
[ AdWeek | 2015-06-02 00:00:00 UTC ]
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Fast-growing millennial publisher Mic has the luxury of starting from scratch with its six-month-old video strategy. That means betting heavily on Facebook. On Tuesday, Mic released the eighth episode of its debut video series, &ldq ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-20 00:00:00 UTC ]
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Pronoun combines the digital tools and services of Vook, Booklr and Byliner in a new self-publishing venture that will offer authors a 100% royalty on earnings and complete control of rights. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-19 00:00:00 UTC ]
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#digital tools
Qualifications are less important than they used to be when it comes to recruiting, with more emphasis on potential and inherent talent, Penguin Random House (PRH) HR director Neil Morrison said at a London Book Fair seminar entitled “Challenging Tradition: What Skills are Trending Now?” Jen... Continue reading at The Bookseller
[ The Bookseller | 2015-04-16 00:00:00 UTC ]
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Opening up a video division has become new-media companies' way of announcing their arrival. In the past couple of years, BuzzFeed and Vox Media have seriously stepped up their video games, launching in-house production studios with names like BuzzFeed Motion Pictures and Vox Entertainment.Now... Continue reading at Advertising Age
[ Advertising Age | 2015-03-24 00:00:00 UTC ]
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The Booksellers Association has welcomed the launch of a “radical” review of the business rates system in the UK. The government revealed today (16th March) that the review had begun and would report back in time for the 2016 budget. "The time has come for a radical review of this important... Continue reading at The Bookseller
[ The Bookseller | 2015-03-17 00:00:00 UTC ]
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Matthew Goodwin and Robert Ford’s Revolt on the Right: Explaining Support for the Radical Right in Britain (Routledge) has won the top honour at the Paddy Power Political Book Awards. Academics Goodwin and Ford won the Political Book of the Year honour at the award ceremony in London last night... Continue reading at The Bookseller
[ The Bookseller | 2015-01-30 00:00:00 UTC ]
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It's early but 2015 already has some great tabs: ethics in journalism etiquette.my prediction for 2015 is that people will still read books that are over 500 pages long and discuss them in tea salons wearing fine silksRead Full Story Continue reading at Fast Company
[ Fast Company | 2015-01-07 00:00:00 UTC ]
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