Whether you're a real estate agent, an advertising executive, or an up–and–coming blogger, now is absolutely the time to start using Pinterest to build your personal brand. Although the image–based social network is still struggling to generate significant revenue, its user base continues to grow well beyond just home decor lovers, brides–to–be, and food enthusiasts. There are currently about 25 million people using Pinterest, and more and more, these pinners are small business owners looking to build their personal brand. While you might think that what you do professionally doesn't lend itself to such a visual platform, think again. There are plenty of ways you can pin your profession, such as posting a reading list of books you like, sharing photos from your office space, or posting testimonials and tweets from clients and customers. For example, check out how agency executive Paul Biedermann uses Pinterest to share everything from his favorite infographics to photos of people who inspire him. "Pinterest is the perfect visual complement to the rest of my social media presence, rounding out my personal brand," says Biedermann, owner and creative director of re:DESIGN. "As a designer and visual communicator, not only can I feature my own work––showing rather than telling––but I also bring attention to the kind of work I support and believe in." Here are seven steps to get your Pinterest presence up and thriving. 1. Know your audience. You've probably heard stories... Continue reading at 'Fast Company'
[ Fast Company | 2013-10-30 00:00:00 UTC ]
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Former Schofield Media employees are still wondering if there is a chance that select brands may be revived after the company shut down last week as a result of lender Wells Fargo pulling financing. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-28 00:00:00 UTC ]
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Glam Media built a big collection of online blogs aimed at women on the premise that by serving up high-quality content, it could appeal to brand advertisers who have shunned lower cost ad networks. The company appears to have had the right idea; launched in 2005, it now claims some 2,500... Continue reading at AdWeek
[ AdWeek | 2011-07-14 00:00:00 UTC ]
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The longtime editor said that the coming of ebooks played a role in his decision. Continue reading at The New York Times
[ The New York Times | 2011-06-30 00:00:00 UTC ]
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Bonnier announced that Sean Holzman is now its chief brand development officer, a newly created role in the company. Holzman comes from Source Interlink Media, where he acted as president of the enterprise division. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-28 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 09/06/2011 - 15:38 Attendance at the London Book Fair in April was up 7% from 2009, the nearest comparable year, according to figures released by Reed Exhibitions. The 2011 fair welcomed 24,802 visitors, up from 23,096 in 2009, with US visitors... Continue reading at The Bookseller
[ The Bookseller | 2011-06-09 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 08/06/2011 - 09:29 An early engagement with books in the home is a core function of a child's future success, the former director of Ofsted has said. Speaking at a parliamentary reception for the children's literacy charity Volunteer Reading... Continue reading at The Bookseller
[ The Bookseller | 2011-06-08 00:00:00 UTC ]
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Written By: Gayle Feldman Publication Date: Fri, 03/06/2011 - 08:50 Like much of our world, BEA has shrunk but also expanded. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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Andy Sareyan, chief brand officer and executive vice president of consumer brands with Meredith Corp., has left the company. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
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"The value of personal interaction still trumps all" is a firm belief of Steve Rosato, BEA show manager, who is all fired up for BEA 2011, the second under his command. And while the event's main focus is books and authors, technology and the digital revolution is also at the epicenter of this... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-25 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 21/04/2011 - 08:20 The new children's laureate, to be announced in June, will be branded the Waterstone's children's laureate for the first time. The chain has been the major sponsor of the laureateship since 2006, and is understood to have... Continue reading at The Bookseller
[ The Bookseller | 2011-04-21 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 11/04/2011 - 15:45 Sphere believes it has a smashing winner with the acquisition of the autobiography of Rafael Nadal, the Spanish tennis ace and current world number one. Non-fiction publishing director Adam Strange bought UK and... Continue reading at The Bookseller
[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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WH Smiths non-executive board director John Barton has stood down after 12 years of service. He will be replaced by Jeff Harris, currently chairman of both Cookson Group plc and Filtrona plc, on 10th June 2011. W H Smith's chairman, Walker Boyd, said: "On behalf of the board, I would like to... Continue reading at The Bookseller
[ The Bookseller | 2011-04-08 00:00:00 UTC ]
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Carey Winfrey, the editor of Smithsonian magazine for since 2001, has announced his resignation from the publication, effective September 30th. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-08 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Tue, 05/04/2011 - 15:10 Pan Macmillan has signed a six-book deal with London self-help bookshop The School of Life. Editorial directors Liz Gough and Cindy Chan bought world rights in the series directly from The School of Life. The intelligent,... Continue reading at The Bookseller
[ The Bookseller | 2011-04-05 00:00:00 UTC ]
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LIFE magazine, started in 1936 by Time Inc. founder Henry Luce, has found new life in LIFE.com. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-29 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 25/03/2011 - 11:56 Sceptre is to publish a début novel-in-verse which promises to put an end to one of the greatest literary mysteries, that of whether playwright Christopher Marlowe wrote Shakespeare's plays. Publishing director Carole... Continue reading at The Bookseller
[ The Bookseller | 2011-03-25 00:00:00 UTC ]
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Barry O'Callaghan, the chief executive of Houghton Mifflin Harcourt, resigned on Tuesday after less than two years on the job. Continue reading at The New York Times
[ The New York Times | 2011-03-16 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 07/03/2011 - 09:00 Sainsbury's has launched a range of own brand pre-school children's books, publishing eight titles in collaboration with Dorling Kindersley. The titles went on sale on Saturday [5th March] in more than 200 of the... Continue reading at The Bookseller
[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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The Hearst Corporation has launched the beta version of Manilla, a free personal account management system. George Kliavkoff has been named CEO of the service that allows consumers to securely link bank accounts, view statements, pay bills and manage subscriptions through one account. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-01 00:00:00 UTC ]
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Rockville, MDB-to-b media company Access Intelligence announced today the acquisition of Red 7 Media, owner of Folio: Magazine and several other leading media brands. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-17 00:00:00 UTC ]
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