Whether you're a real estate agent, an advertising executive, or an up–and–coming blogger, now is absolutely the time to start using Pinterest to build your personal brand. Although the image–based social network is still struggling to generate significant revenue, its user base continues to grow well beyond just home decor lovers, brides–to–be, and food enthusiasts. There are currently about 25 million people using Pinterest, and more and more, these pinners are small business owners looking to build their personal brand. While you might think that what you do professionally doesn't lend itself to such a visual platform, think again. There are plenty of ways you can pin your profession, such as posting a reading list of books you like, sharing photos from your office space, or posting testimonials and tweets from clients and customers. For example, check out how agency executive Paul Biedermann uses Pinterest to share everything from his favorite infographics to photos of people who inspire him. "Pinterest is the perfect visual complement to the rest of my social media presence, rounding out my personal brand," says Biedermann, owner and creative director of re:DESIGN. "As a designer and visual communicator, not only can I feature my own work––showing rather than telling––but I also bring attention to the kind of work I support and believe in." Here are seven steps to get your Pinterest presence up and thriving. 1. Know your audience. You've probably heard stories... Continue reading at 'Fast Company'
[ Fast Company | 2013-10-30 00:00:00 UTC ]
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ALM is resurrecting its Better Buildings brand, a tri-state area building management magazine which debuted in 1981 and shuttered in the mid 1990s, with the launch of a national, quarterly supplement of the same name, to be distributed along with its Real Estate Forum magazine. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-07 00:00:00 UTC ]
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France is claiming a world first with its imminent adoption of a new law that lays down the rules... Continue reading at The Bookseller
[ The Bookseller | 2012-02-03 00:00:00 UTC ]
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As Barnes & Noble fights for its future, the publishing industry is holding its breath. Continue reading at The New York Times
[ The New York Times | 2012-01-29 00:00:00 UTC ]
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The Atlantic Media Company names Kevin Delaney as editor-in-chief of its still untitled digital global business brand. Delaney brings over a decade of experience at The Wall Street Journal to this developing role. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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Cambridge University Press chief executive Stephen Bourne is to step down from his post in April... Continue reading at The Bookseller
[ The Bookseller | 2012-01-18 00:00:00 UTC ]
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Icon Books has apologised to indie booksellers who could not get copies of The Etymologicon in... Continue reading at The Bookseller
[ The Bookseller | 2012-01-04 00:00:00 UTC ]
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Mainstream has bought a book aimed at guiding modern single girls on their search for love, to be... Continue reading at The Bookseller
[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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Faber is to publish Winter Journal, a second work of memoir by American writer Paul Auster, in... Continue reading at The Bookseller
[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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The term content licensing is an ambiguous one, especially among publishers. Some consider reprints and e-prints to be a full-fledged content licensing operation; while others leasing out logos and awards for third-party use count it as their content licensing service. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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As the e-commerce craze gets hotter, publishers looking to get into the game are faced with many questions. Some of these include how the business model of the e-commerce operation will operate; how it integrates seamlessly into editorial while avoiding advertising influence; and perhaps most... Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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Online-only news sites received moreand more positiveonline buzz than their print-affiliated counterparts in 2011, according to a data-mining tool developed by digital marketing agency Zeta Interactive. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-02 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 14/11/2011 - 08:22 Penguin is launching a digital series of exclusive short works called Penguin Shorts, releasing nine titles by authors including Helen Dunmore, Toby Young and Colm Toibin. read more Continue reading at The Bookseller
[ The Bookseller | 2011-11-14 00:00:00 UTC ]
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Attic Brand Media, the customer and consumer magazine publisher behind Kick and National Geographic Kids, has fallen into administration after 22 years, according to sources. Continue reading at Media Week
[ Media Week | 2011-11-09 00:00:00 UTC ]
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Rachael Stilwell, publishing director of Haymarket's Brand Republic and Meetings & Travel Group, is stepping down from the company after 17 years. Continue reading at Media Week
[ Media Week | 2011-11-02 00:00:00 UTC ]
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Hearst Magazines is launching a supplement to Marie Claire magazine today in an attempt to drive interest and attract new and younger demographics of readers. The 72-page November supplement, entitled Marie Claire @Work, will roll out with 100,000 issues on newsstands. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-26 00:00:00 UTC ]
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The first stage of Hearst Magazines UK's commercial restructure marks a move towards creating more joined-up brands, group commercial director Matt Salmon has claimed. Continue reading at Media Week
[ Media Week | 2011-10-25 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 20/10/2011 - 08:30 Publishers and booksellers will soon be able to swap a working day in the life of each others businesses in a new joint initiative soon to be launched by the Booksellers Association and the Publisher Association. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-19 00:00:00 UTC ]
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The launch of C&T Publishings Stash Books imprint in early spring 2010 was a key factor in driving up sales last year at the Concord, Calif., craft and quilting book publisher, and the new imprint, aimed at a younger audience than C&Ts usual customers, continues to do well in 2011.... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-14 00:00:00 UTC ]
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Written By: Benedicte Page, Felicity Wood and Philip Stone Publication Date: Fri, 23/09/2011 - 10:15 A squeeze on consumer spending in supermarkets and the migration to digital are being blamed for the spectacular falls in sales suffered by many of the UKs biggest commercial womens novelists... Continue reading at The Bookseller
[ The Bookseller | 2011-09-23 00:00:00 UTC ]
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