Ad pages are down again, but the MPA insists there's reason to be optimistic about the Q1 PIB numbers it released earlier this week. Travel (9 percent) and beauty (4 percent) were among the top performing major magazine categories, hedging a 4-percent drop overall. The fall is an improvement over the same periods in 2013 (-4.8 percent) and 2012 (-8.2 percent) however. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2014-04-18 00:00:00 UTC ]
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As we reach the centenary of "The Wasteland," a new look at Eliot beyond the poem that defined him Continue reading at The Washington Post
[ The Washington Post | 2022-01-05 13:00:19 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
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These book lover mugs are perfect for enjoying a hot (or cold) cuppa while paging through your current read or towering TBR. - Kelly Jensen Continue reading at Book Riot
[ Book Riot | 2021-11-10 11:32:00 UTC ]
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Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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A new children’s bookshop in Hitchin is specialising in inclusive titles, including books that celebrate neurodiversity. Continue reading at The Bookseller
[ The Bookseller | 2021-10-11 14:30:39 UTC ]
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Decision rejecting appeal in Voller defamation case means companies will be likely to ban comments on more social media postsGet our free news app; get our morning email briefingSome of Australia’s biggest media companies have lost a bid in the high court to escape liability for defamatory... Continue reading at The Guardian
[ The Guardian | 2021-09-08 03:33:03 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Profits for the first quarter ended May 31, 2021, rose 79% at Educational Development Corp. Sales increased 6.5%, to $40.8 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-08 04:00:00 UTC ]
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The Pulitzer-winning poet’s latest work, “Everyday Mojo Songs of Earth,” showcases his nimble touch with form, rhythm and theme. Continue reading at The Washington Post
[ The Washington Post | 2021-06-29 14:00:00 UTC ]
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A presentation titled "From Page to Screen" was one of the most popular programs at last week's virtual Bologna Children's Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-22 04:00:00 UTC ]
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Hachette and its authors, incuding Juno Dawson, Brit Bennett and Libby Page, are championing indie booksellers in a social media campaign to support Independent Bookshop Week. Continue reading at The Bookseller
[ The Bookseller | 2021-06-19 08:06:16 UTC ]
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Publisher Margaret Busby and Faber executive chair Stephen Page are among some of the publishing names recognised in this year’s Queen’s birthday honours list. Continue reading at The Bookseller
[ The Bookseller | 2021-06-12 15:00:25 UTC ]
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When we read comics, we 'hear' sound on the page. Creators are experts at this cross-sensory form of storytelling - indeed one database lists over 2500 comic book sounds. Continue reading at The Conversation
[ The Conversation | 2021-06-10 04:06:11 UTC ]
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