Perplexity will put ads in its AI search engine and share revenue with publishers

When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising platform it plans to launch around the end of September, the company announced on Tuesday. The initiative, known as the Perplexity Publishers’ Program, comes less than two months after the San Francisco-based startup backed by investors like Jeff Bezos and NVIDIA, and valued at $3 billion, came under fire from Forbes, Wired, and Condé Nast for allegedly scraping content without permission and ignoring robots.txt, a type of file that websites use to block page-crawling bots. Perplexity’s initial partners include TIME, Fortune, The Texas Tribune, Der Spiegel and Automattic, the company behind WordPress.com. It’s not clear exactly how much revenue Perplexity will share with publishers. Dmitry Shevelenko, the company’s chief business officer, declined to reveal numbers but told Engadget that it would be a “meaningful double-digit percentage shared back with the publishers that contributed source input to the answer." He also said that the partnership would extend across multiple years without specifying how many. What this wasn’t, Shevelenko insisted repeatedly, was a response to the critical press coverage in the last few months. “We’ve been talking to publishers since January,” he... Continue reading at 'Engadget'

[ Engadget | 2024-07-30 13:00:52 UTC ]
News tagged with: #$5 million #$250 million #ai-generated answers #shows follow- #ad formats #video unit #run ads #makes sense #summarize answers #ad impression #declining traffic #toshit panigrahi #recent controversies #great place #publishers make #publishers including

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News.me, the iPad News Aggregator Blessed By Big Publishers, Gets Ready To Launch [MediaMemo]

The 99-cents a week-service looks like the kind of thing that could drive the New York Times and the Associated Press batty. Instead, they've signed on for a piece of the action. Continue reading at AllThingsD

[ AllThingsD | 2011-04-20 00:00:00 UTC ]
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Ogden Publishing To Integrate Fulfillment with E-mail Marketing

Ogden Publications will be combining their in-house fulfillment database with their e-mail service provider to better market content and consumer products to readers.The blending of Advantage Computing Systems’ fulfillment platform with the iPost iMM digital e-mail marketing technology is... Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-20 00:00:00 UTC ]
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United Business Media Reports 7.5 Percent Underlying Revenue Growth in Q1 2011

United Business Media (UBM) shared its first quarter report today, with a 13.7 percent increase in total revenue, rising from 2010 first quarter’s $338.74 million to first quarter 2011’s $385.07 million. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
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The Advocate Chooses DTI's Cloud Publishing Platform to Future-Proof Operations

The Advocate, a Baton Rouge, Louisiana newspaper owned by the Manship family is managing its content publishing infrastructure with DTI ContentPublisher and DTI Cloud. Continue reading at Editor & Publisher

[ Editor & Publisher | 2011-04-15 00:00:00 UTC ]
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London Book Fair: 'Back with a vengeance', say publishers

Written By: Bookseller Staff Publication Date: Fri, 15/04/2011 - 09:05 read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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Book spend cut "easiest" way to save library revenue

Written By: Benedicte Page and Lisa Campbell Publication Date: Thu, 14/04/2011 - 16:09 A libraries boss has admitted cutting spending on books is "the easiest" way to achieve savings, as wholesaler Bertrams reports its library sales have slumped by a quarter. Results put out by parent Smiths... Continue reading at The Bookseller

[ The Bookseller | 2011-04-14 00:00:00 UTC ]
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Mehta hails publishing after lifetime award

Written By: Felicity Wood Publication Date: Wed, 13/04/2011 - 14:00 Sonny Mehta, editor-in-chief of Alfred A Knopf, has said publishing's editorial, marketing and publicity standards would guarantee the sector's relevance, as he was awarded the eighth LBF Lifetime Achievement Award in... Continue reading at The Bookseller

[ The Bookseller | 2011-04-13 00:00:00 UTC ]
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Campaigners says publishers 'not interested' in library fight

Written By: Benedicte Page Publication Date: Wed, 13/04/2011 - 11:06 Library campaigner Tim Coates called on publishers to get involved in the fight to save public libraries, warning that the 500 currently threatened with closure will be followed by many more without action to protect the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-13 00:00:00 UTC ]
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Tynt Offers Tracking Tools for Publishers

A San Francisco-based company called Tynt is determined to allow publishers the opportunity to take full advantage of copy and paste user action. Already used by 600,000 publishers, the company released the Tynt’s Publisher Tools set in early February. The currently free suite of four tools... Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-13 00:00:00 UTC ]
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LBF: Territoriality "key" for UK publishers

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[ The Bookseller | 2011-04-12 00:00:00 UTC ]
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LBF: Change needed, but publishing still vital

Written By: Philip Jones Publication Date: Tue, 12/04/2011 - 09:29 Profile m.d. Andrew Franklin has dismissed self-publishing as irrelevant in a heated debate on the relevance of publishers. The discussion, held at yesterday's London Book Fair, was between Franklin, Bloomsbury's executive... Continue reading at The Bookseller

[ The Bookseller | 2011-04-12 00:00:00 UTC ]
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PA backs publisher admission over piracy costs

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[ The Bookseller | 2011-04-12 00:00:00 UTC ]
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Amazon to Release Ad-Subsidized Kindle for $114 [eMoney]

Amazon is dropping the price of its Kindle e-reader to $114 as it faces increasing competition from Apple, Barnes & Noble and other tablets. The new price point represents a $25 price cut on the Wi-Fi version, but it comes with one major trade-off: ads. The e-reader will be sold by Amazon,... Continue reading at AllThingsD

[ AllThingsD | 2011-04-12 00:00:00 UTC ]
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Specific Media appoints UK publisher services director

Ad network Specific Media has appointed Fox Networks Group's Graeme Lynch as its new UK publisher services director. Continue reading at Media Week

[ Media Week | 2011-04-11 00:00:00 UTC ]
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[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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Publishers back new PEN freedom initiative

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[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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BusinessWeek Sees First Quarter Upswing in Ad Pages

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[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Consumer Magazine Ad Pages Up 2.5 Percent from 2010’s Q1

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[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Publishers gloomy on Borders' turnaround plan

Written By: Bookseller Staff Publication Date: Thu, 07/04/2011 - 09:05 US publishers have dismissed Borders' recovery plan, which includes revamped stores and increased online sales, as unrealistic and are increasingly gloomy about its future. The New York Times reports Borders senior... Continue reading at The Bookseller

[ The Bookseller | 2011-04-07 00:00:00 UTC ]
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Wink Publishing launches for budding authors

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[ The Bookseller | 2011-04-07 00:00:00 UTC ]
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