Perplexity will put ads in its AI search engine and share revenue with publishers

When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising platform it plans to launch around the end of September, the company announced on Tuesday. The initiative, known as the Perplexity Publishers’ Program, comes less than two months after the San Francisco-based startup backed by investors like Jeff Bezos and NVIDIA, and valued at $3 billion, came under fire from Forbes, Wired, and Condé Nast for allegedly scraping content without permission and ignoring robots.txt, a type of file that websites use to block page-crawling bots. Perplexity’s initial partners include TIME, Fortune, The Texas Tribune, Der Spiegel and Automattic, the company behind WordPress.com. It’s not clear exactly how much revenue Perplexity will share with publishers. Dmitry Shevelenko, the company’s chief business officer, declined to reveal numbers but told Engadget that it would be a “meaningful double-digit percentage shared back with the publishers that contributed source input to the answer." He also said that the partnership would extend across multiple years without specifying how many. What this wasn’t, Shevelenko insisted repeatedly, was a response to the critical press coverage in the last few months. “We’ve been talking to publishers since January,” he... Continue reading at 'Engadget'

[ Engadget | 2024-07-30 13:00:52 UTC ]
News tagged with: #$5 million #$250 million #ai-generated answers #shows follow- #ad formats #video unit #run ads #makes sense #summarize answers #ad impression #declining traffic #toshit panigrahi #recent controversies #great place #publishers make #publishers including

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Vance Publishing Split Up in Three Separate Deals

Assets acquired by Farm Journal Media, Bobit and CCI in deals that mark the end of the 75-year-old company. The post Vance Publishing Split Up in Three Separate Deals appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-12-02 00:00:00 UTC ]
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Ebook Market Share in Germany Shows Slow Growth

The ebook market share in Germany shows slow growth in 2015, according to the German Publishers Association and research company GfK. The post Ebook Market Share in Germany Shows Slow Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-02 00:00:00 UTC ]
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Is Facebook Driving Less Traffic to Publishers’ Sites?

Facebook might be sending less traffic to publishers’ websites now than it did in January, or more traffic, or the same amount of traffic. It depends on who you ask.   In recent years publishers have increasingly relied on Faceboo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-02 00:00:00 UTC ]
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Pietsch Goes Back to the Publishing Future in WSJ Op-ED

Print ain't dead, says Hachette CEO Michael Pietsch in an op-ed in this morning's 'Wall Street Journal.' Far from it. The Big Five executive claims publishing has not only survived, it hasn't really changed all that much. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-02 00:00:00 UTC ]
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Shamsie: 'Publishers not investing in author careers'

Novelist Kamila Shamsie has said that traditional publishers’ focus on the “bottom line value of pounds and pennies” has meant a shift away from building authors’ careers in the long-term and created a lack of diversity and new voices. Continue reading at The Bookseller

[ The Bookseller | 2015-12-01 00:00:00 UTC ]
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Smart: 'publishers do invest long-term in authors'

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[ The Bookseller | 2015-12-01 00:00:00 UTC ]
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Trinity Mirror CRO James Wildman on Ad Blocking: 'The Sky Hasn't Fallen'

Trinity Mirror has come a long way digitally in the last year. Its acquisition of Local World last month makes it the biggest U.K. newspaper publisher and it expects to double its digital ad sales, which were £16.6 million ($25 mi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-01 00:00:00 UTC ]
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Snapchat Finally Enables Publishers to 'Deep Link' to Their Discover Content

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[ Editor & Publisher | 2015-12-01 00:00:00 UTC ]
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The Paranoia of Tech Doesn’t Translate to Publishing

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[ Publishing Perspectives | 2015-12-01 00:00:00 UTC ]
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Meet the Bleacher Report Editor Who Is Trouncing ESPN in Social Sharing

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[ AdWeek | 2015-11-30 00:00:00 UTC ]
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[ Editor & Publisher | 2015-11-30 00:00:00 UTC ]
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'Where are the brown people?': authors slam lack of diversity in UK publishing

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[ The Guardian | 2015-11-30 00:00:00 UTC ]
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City and Regional Publisher SagaCity Media Acquires Sarasota Magazine

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[ Folio Magazine | 2015-11-30 00:00:00 UTC ]
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MediaGuardian 100: why 1 billion users put Facebook back on top

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[ The Guardian | 2015-11-30 00:00:00 UTC ]
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[ Publishers Weekly | 2015-11-27 00:00:00 UTC ]
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Lost Neruda Poems Launched with Crowdfunded Publishing Campaign

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[ Publishers Weekly | 2015-11-27 00:00:00 UTC ]
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Oneworld to publish Jihadi John book

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[ The Bookseller | 2015-11-27 00:00:00 UTC ]
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#CivilisedSaturday? Publishing beyond parody

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[ The Bookseller | 2015-11-27 00:00:00 UTC ]
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Story of Serial's Adnan Syed to be published by Century

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[ The Bookseller | 2015-11-26 00:00:00 UTC ]
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Self Publish, Be Happy! The DIY saviours of photography

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[ The Guardian | 2015-11-25 00:00:00 UTC ]
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