Penguin to set up 'consumer insight hub'

Penguin UK's focus on brand strategy and going direct to the consumer will continue into the... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-07-27 00:00:00 UTC ]
News tagged with: #penguin uk #brand strategy

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Meredith Set To Buy Allrecipes From Reader's Digest

The magazine publisher will more than double its digital presence, by acquiring the world's biggest food site. Continue reading at AllThingsD

[ AllThingsD | 2012-01-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital presence #magazine publisher

Faber launches online project hub for YA readers

Faber and Faber has set up a social media hub, The Spark, for teenagers to get involved in Faber... Continue reading at The Bookseller

[ The Bookseller | 2012-01-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ya readers

31 Percent of Delivered Digital Ads Not Seen By Consumers

In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's... Continue reading at Betanews

[ Betanews | 2012-01-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #high school #textbook publishers #considerable amount #months ago

New Pan Mac site targets direct-to-consumer

Pan Macmillan has launched a new website at www.panmacmillan.com with the infrastructure to... Continue reading at The Bookseller

[ The Bookseller | 2012-01-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #pan macmillan

Iggulden goes to Penguin for new series

Michael Joseph has poached bestselling historical fiction author Conn Iggulden from Harper... Continue reading at The Bookseller

[ The Bookseller | 2012-01-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #michael joseph

Independent Booksellers Week set for July

Independent Booksellers Week is to take place over the first week of July, with the Booksellers... Continue reading at The Bookseller

[ The Bookseller | 2012-01-10 00:00:00 UTC ]
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Media Decoder: Author Found on Penguin's Web Site Signs Book Deal

An imprint of Penguin Group USA discovered Kerry Schafer after she posted samples on Bookcountry.com, a site that lets writers share their work. Continue reading at The New York Times

[ The New York Times | 2012-01-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media decoder

Haines joins Penguin Children's in new media role

Penguin Children's Group has created the role of acquisitions manager for its media and... Continue reading at The Bookseller

[ The Bookseller | 2012-01-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #acquisitions manager #penguin children

HC's Haines to Penguin

Penguin Children's Group has created the role of acquisitions manager for its media and... Continue reading at The Bookseller

[ The Bookseller | 2012-01-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #acquisitions manager #penguin children

Rebuck: 'direct consumer engagement pivotal'

Random House Group UK m.d. Gail Rebuck has said the rules of "agent, publisher and retailer... Continue reading at The Bookseller

[ The Bookseller | 2011-12-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #gail rebuck

Digital marketeers set for busy Christmas Day

Publishers are planning to up their marketing campaigns over the crucial festive period,... Continue reading at The Bookseller

[ The Bookseller | 2011-12-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing campaigns

Portas report: half of consumer spend off high street

Mary Portas is expected to suggest cutting regulations for traders and launching a national... Continue reading at The Bookseller

[ The Bookseller | 2011-12-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mary portas #high street

Penguin Group buys 45% of Companhia das Letras

The Penguin Group has bought a 45% stake in Brazil's leading trade publisher, Companhia das... Continue reading at The Bookseller

[ The Bookseller | 2011-12-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #45% stake #penguin group

CUP sets up article rental service

Cambridge University Press' Cambridge Journals division has set up an article rental scheme... Continue reading at The Bookseller

[ The Bookseller | 2011-12-02 00:00:00 UTC ]
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Eason set to keep stores despite job losses

Irish chain bookseller Eason looks likely to escape sizeable store closures following the... Continue reading at The Bookseller

[ The Bookseller | 2011-12-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #job losses

Consumer Reports Bundles iPad Sub with Print Edition

Consumer Reports is joining the ranks of publishers offering iPad subscriptions bundled at no extra cost to its print subscribers, beginning with its January 2012 issue, set to hit newsstands next week. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hit newsstands #print subscribers #consumer reports