Penguin to set up 'consumer insight hub'

Penguin UK's focus on brand strategy and going direct to the consumer will continue into the... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-07-27 00:00:00 UTC ]
News tagged with: #penguin uk #brand strategy

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Penguin to treble investment in digital content

Written By: Charlotte Williams Publication Date: Mon, 07/03/2011 - 09:03 Penguin is to treble its investment in digital content in 2011 compared to 2010, as both Pearson and Bloomsbury cited a leap in digital sales as a key reason for growth in their interim full-year results, released last... Continue reading at The Bookseller

[ The Bookseller | 2011-03-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing material #john makinson #key reason #digital sales #digital content #enhanced ebooks #penguin group

Penguin has best-ever year as Pearson profits leap

Written By: Charlotte Williams Publication Date: Mon, 28/02/2011 - 09:42 Penguin UK had its best ever year in 2010 as parent company Pearson reported a profits increase of 21% to £857m. For the year ending 31st December, sales at Pearson were £5.66bn, up 10% on 2009. Sales at Penguin were... Continue reading at The Bookseller

[ The Bookseller | 2011-02-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #record number #pearson attributed

Quadrille set to lead Wills and Kate up the aisle

Written By: Laura Richards Publication Date: Fri, 25/02/2011 - 11:47 Satirical photographer and filmmaker Alison Jackson will be focusing her eye on the Royal Wedding with a new book from Quadrille about Prince William and Kate Middleton's forth­coming nuptials. Anne Furniss, Quadrille... Continue reading at The Bookseller

[ The Bookseller | 2011-02-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #curtis brown #jonny geller #prince william #royal wedding #kate middleton

The Media Equation: 2 Platforms, With 2 Sets of Problems

Magazine publishers have a tough choice: an exclusive, pricey deal with the wildly popular Apple conduit, or Google’s open, less expensive and less trafficked vehicle. Continue reading at The New York Times

[ The New York Times | 2011-02-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #magazine publishers #media equation

Hearst sets eyes firmly east with Lagardère deal

The decision by the owner of Cosmopolitan to buy Lagardère's international portfolio, and the rights for Elle, reflects the shifting sands of the magazine marketplace. Continue reading at Media Week

[ Media Week | 2011-02-17 00:00:00 UTC ]
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Penguin and Hachette win at PPC awards

Written By: Graeme Neill Publication Date: Wed, 16/02/2011 - 07:00 Penguin and Hachette were the big winners at the Publishers Publicity Circle awards, each coming away with three awards. The ceremony was held at Dolada in central London last night (15th February); the awards are given to the... Continue reading at The Bookseller

[ The Bookseller | 2011-02-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publicity campaigns #central london #big winners #ppc awards

Gardners to launch consumer website

Written By: Lisa Campbell Publication Date: Tue, 15/02/2011 - 09:57 read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-15 00:00:00 UTC ]
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Consumer Magazine Circulation Falls 1.2 Percent In Second Half 2010

Consumer magazines slowed their general circulation skid, with total paid and verified circ dropping 1.2 percent for the second half of 2010 (compared to a 2.3 percent drop in the first half of the year), according to preliminary figures reported in the Audit Bureau of Circulations' most recent... Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #audit bureau

Apple sets 31st March deadline for app changes

Written By: Graeme Neill Publication Date: Fri, 04/02/2011 - 10:49 Apple is set for a collision course with Amazon after setting a 31st March deadline for its changes to its app terms. From that date, all apps must make any content they use available for purchase within the app itself. This... Continue reading at The Bookseller

[ The Bookseller | 2011-02-04 00:00:00 UTC ]
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Penguin Children's Books creates new licensing wing

Written By: Benedicte Page A new Media and Entertainment group has been created within Penguin Children’s Books under newly promoted publishing director Eric Huang. The group combines the BBC Children's, Sunbird and Ladybird licensing teams. Penguin Children's Books m.d. Francesca Dow said... Continue reading at The Bookseller

[ The Bookseller | 2011-02-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #francesca dow #bbc children #entertainment group #benedicte page #penguin children

Paste Returns? Music Mag Acquired, Set to Relaunch as Digital Edition

The assets of music magazine Paste—which folded in print last fall but kept Pastemagazine.com alive—have been sold to Wolfgang's Vault, owner of a variety of music sites including Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital edition

Penguin enters exclusive Sainsburys book club

Written By: Charlotte Williams Penguin has been appointed the exclusive publisher for Sainsbury's Book Club, providing all titles in the promotion between July 2011 and July 2012. Authors set to feature in the club include Marian Keyes, Clive Cussler, Jeff Kinney and Rick Riordan, with exact... Continue reading at The Bookseller

[ The Bookseller | 2011-01-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #rick riordan #jeff kinney #clive cussler #authors set #book club #cookery titles