Penguin UK's focus on brand strategy and going direct to the consumer will continue into the... Continue reading at 'The Bookseller'
[ The Bookseller | 2012-07-27 00:00:00 UTC ]
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The number of "promo pages"-advertorial and other pages labeled as advertising or promotion but produced to resemble editorial and often carrying tags such as "Must-haves" and "Essentials"-grew 9 percent in MPA member magazines in 2010, according to ad tracker MagazineRadar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-01 00:00:00 UTC ]
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As the April 4 launch of Moving Media+ draws nearer, Bonnier Publishing is perfecting the tablet experience for industry personnel and audiences through comprehensive research that Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-30 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 25/03/2011 - 08:33 Penguin has bought what promises to be a "riveting" account of one of the biggest murder cases in Northern Ireland, featuring infidelity, laughing gas and a confession 20 years after the event. Penguin Ireland m.d.... Continue reading at The Bookseller
[ The Bookseller | 2011-03-25 00:00:00 UTC ]
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While librarians are pushing for access to more ebooks to satisfy demand, publishers are reconsidering how much that access should be worth. Continue reading at The New York Times
[ The New York Times | 2011-03-15 00:00:00 UTC ]
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#satisfy demand
Written By: Bookseller Staff Publication Date: Thu, 10/03/2011 - 15:15 James, Aunts Spiker and Sponge, as well as the Centipede, Ladybird and Earthworm will be celebrated this spring as Puffin publishes a 50th anniversary edition of Roald Dahl's James and the Giant Peach, and launches a... Continue reading at The Bookseller
[ The Bookseller | 2011-03-10 00:00:00 UTC ]
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#quentin blake
Written By: Caroline Horn Publication Date: Wed, 09/03/2011 - 08:43 Picture book author and illustrator Gillian McClure is setting up publishing company Plaister Press rather than conform to the "hugely cautious" picture book market. McClure hopes the company will eventually expand to include... Continue reading at The Bookseller
[ The Bookseller | 2011-03-09 00:00:00 UTC ]
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#eventually expand
#random house
Written By: Charlotte Williams Publication Date: Mon, 07/03/2011 - 09:03 Penguin is to treble its investment in digital content in 2011 compared to 2010, as both Pearson and Bloomsbury cited a leap in digital sales as a key reason for growth in their interim full-year results, released last... Continue reading at The Bookseller
[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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#enhanced ebooks
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#john makinson
#marketing material
Written By: Charlotte Williams Publication Date: Mon, 28/02/2011 - 09:42 Penguin UK had its best ever year in 2010 as parent company Pearson reported a profits increase of 21% to £857m. For the year ending 31st December, sales at Pearson were £5.66bn, up 10% on 2009. Sales at Penguin were... Continue reading at The Bookseller
[ The Bookseller | 2011-02-28 00:00:00 UTC ]
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Written By: Laura Richards Publication Date: Fri, 25/02/2011 - 11:47 Satirical photographer and filmmaker Alison Jackson will be focusing her eye on the Royal Wedding with a new book from Quadrille about Prince William and Kate Middleton's forthcoming nuptials. Anne Furniss, Quadrille... Continue reading at The Bookseller
[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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#kate middleton
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#prince william
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Magazine publishers have a tough choice: an exclusive, pricey deal with the wildly popular Apple conduit, or Googles open, less expensive and less trafficked vehicle. Continue reading at The New York Times
[ The New York Times | 2011-02-21 00:00:00 UTC ]
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The decision by the owner of Cosmopolitan to buy Lagardère's international portfolio, and the rights for Elle, reflects the shifting sands of the magazine marketplace. Continue reading at Media Week
[ Media Week | 2011-02-17 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 16/02/2011 - 07:00 Penguin and Hachette were the big winners at the Publishers Publicity Circle awards, each coming away with three awards. The ceremony was held at Dolada in central London last night (15th February); the awards are given to the... Continue reading at The Bookseller
[ The Bookseller | 2011-02-16 00:00:00 UTC ]
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#ppc awards
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Written By: Lisa Campbell Publication Date: Tue, 15/02/2011 - 09:57 read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-15 00:00:00 UTC ]
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Consumer magazines slowed their general circulation skid, with total paid and verified circ dropping 1.2 percent for the second half of 2010 (compared to a 2.3 percent drop in the first half of the year), according to preliminary figures reported in the Audit Bureau of Circulations' most recent... Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-07 00:00:00 UTC ]
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#audit bureau
Written By: Graeme Neill Publication Date: Fri, 04/02/2011 - 10:49 Apple is set for a collision course with Amazon after setting a 31st March deadline for its changes to its app terms. From that date, all apps must make any content they use available for purchase within the app itself. This... Continue reading at The Bookseller
[ The Bookseller | 2011-02-04 00:00:00 UTC ]
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Written By: Benedicte Page A new Media and Entertainment group has been created within Penguin Childrens Books under newly promoted publishing director Eric Huang. The group combines the BBC Children's, Sunbird and Ladybird licensing teams. Penguin Children's Books m.d. Francesca Dow said... Continue reading at The Bookseller
[ The Bookseller | 2011-02-03 00:00:00 UTC ]
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#benedicte page
#entertainment group
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#francesca dow
The assets of music magazine Pastewhich folded in print last fall but kept Pastemagazine.com alivehave been sold to Wolfgang's Vault, owner of a variety of music sites including Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-26 00:00:00 UTC ]
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#digital edition
Written By: Charlotte Williams Penguin has been appointed the exclusive publisher for Sainsbury's Book Club, providing all titles in the promotion between July 2011 and July 2012. Authors set to feature in the club include Marian Keyes, Clive Cussler, Jeff Kinney and Rick Riordan, with exact... Continue reading at The Bookseller
[ The Bookseller | 2011-01-26 00:00:00 UTC ]
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