James Patterson is to target new avenues for selling books with a series of shorter, cheaper novels he is calling BookShots, the New York Times has reported. Continue reading at 'The Bookseller'
[ The Bookseller | 2016-03-22 00:00:00 UTC ]
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Facebook's tentacles are reaching deeper into the publishing ecosystem. One of its newest tools, interest targeting, lets publishers target their content on Facebook to fans of niche communities like sports or TV shows. The tool is showing results for publishers like The New York Times, which is... Continue reading at Digiday
[ Digiday | 2015-04-20 00:00:00 UTC ]
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Gretchen Rubin, author of "The Happiness Project," on how to become a better reader. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
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US crime writer James Patterson increases his donation to independent UK bookshops by £250,000. Continue reading at BBC News
[ BBC News | 2015-04-15 00:00:00 UTC ]
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"Nobody tells you when you pay six figures for a lion for a couple days that, to perform, they have to eat a lot of meat. The problem is they eat so much they get lazy and stop being scary after a couple days, so then you have to bring in a second lion. Now we have one lion who's great at... Continue reading at AdWeek
[ AdWeek | 2015-04-13 00:00:00 UTC ]
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The Smithsonian Institution and Penguin Young Readers are collaborating on a new series of narrative non-fiction books riffing on the Smithsonian experience The post Penguin Young Readers Partners with Smithsonian Institution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-09 00:00:00 UTC ]
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E-book subscription service Oyster has opened an online book store, a move that pits the young company against heavyweight Amazon.Oyster’s ebook store has the support of the top five publishers in the U.S. While Amazon also offers books from these publishers—Hachette, HarperCollins, Macmillan,... Continue reading at PC World
[ PC World | 2015-04-08 00:00:00 UTC ]
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#simon schuster—
Penguin Random House UK is hoping to engage with 16-19 year-olds with targeted teen content across social media platforms. The publisher, which closed its online teen book community Spinebreakers last September, will now produce targeted content for branded spaces on Tumblr, Twitter, YouTube... Continue reading at The Bookseller
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
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Creators of the Clean Reader app will no longer sell books after receiving complaints from authors that their works were being altered without permission. The post UK Authors Force Clean Reader App to Stop Some Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-30 00:00:00 UTC ]
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Imagine for a moment that libraries were for-profit enterprises. The good news: you know your core customer: readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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The cherished French children’s book author and editor of hundreds of books Grégoire Solotareff offers his tips for creating books fore very young readers. The post Keys to Writing Books for Very Young Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-25 00:00:00 UTC ]
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Patterson originally announced that he would be donating $1.25 million to school libraries but now he's increasing the amount to $1.5 million. 'I’m blown away by the number of parents and teachers who have shared the urgent needs of their community’s school library,” the author said in a... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-25 00:00:00 UTC ]
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Brightly is a new online resource from Penguin Random House to help parents find books that will encourage their children to become lifelong readers. The post PRH’s Brightly to Help Parents Raise Lifelong Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-20 00:00:00 UTC ]
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Emily Morrow discusses how Scholastic's This is Teen online community has helped the company connect with a passionate community of YA readers online. The post Scholastic’s Emily Morrow on Community Building for YA Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-18 00:00:00 UTC ]
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The author also recently donated funds for British and Irish schools as well as independent bookstores. 'I hope we’re able to increase awareness about the vital role that school libraries and librarians play in transforming lives and fostering a love for learning,' Patterson said of his new... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-13 00:00:00 UTC ]
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The author also recently donated funds for British and Irish schools as well as independent bookstores. 'I hope we’re able to increase awareness about the vital role that school libraries and librarians play in transforming lives and fostering a love for learning,' Patterson said of his new... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-12 00:00:00 UTC ]
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The Reader’s Guild has signed a long-term licensing agreement to market and publish Reader’s Digest's Condensed Book series as Reader’s Digest Classic Editions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-12 00:00:00 UTC ]
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When it comes to catering to Millennials, Total BooX believes that eliminating the the friction in the traditional ebook purchasing process is key. The post Total BooX: Ebooks for the Way the 21st-Century Reader Reads appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-12 00:00:00 UTC ]
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After funding school libraries in the UK via a World Book Day award, author James Patterson is launching a similar scheme in the US. The author is donating $250,000 (£165,527) to American school libraries through a grant programme administered by Scholastic Reading Club, a division of... Continue reading at The Bookseller
[ The Bookseller | 2015-03-10 00:00:00 UTC ]
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As part of a new initiative designed to raise awareness about the state of school libraries in the U.S., James Patterson announced that he will make a $1.25 million donation to school libraries across the country this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-09 00:00:00 UTC ]
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