Parents Magazine Proves Print Still Has Panache

This year has brought forth a renewed optimism in print, but times are still tough for an industry that once had more advertising demand than inventory to sell. Last year, magazine media lost a reported $417.5 million in print ad revenue, a 6.4-percent drop from the previous period. So why exactly are we hearing anecdotes about print stabilizing or even rebounding? Well, perhaps it's due in part to brands like Meredith’s Parents, which has figured out a good formula to make print viable in 2018. The September issue of Parents is up 20 percent in print ad pages sold versus 2017. Its 100 pages, the most the brand has sold since 2015, are in part thanks to booking 10 new advertisers from food to retail to home goods. Parents is a tick over 90 years old, and is a title that has been a stable performer in ad sales, maintaining a solid rate base (it's hovered around 2.2 million for more than 25 years) and a sizable digital audience that averages 11 million unique monthly visitors. And when it comes to ad pages, while there are expectedly major declines from 20 years ago, in recent years it’s doing more than just treading water. According to our archived min Boxscores data, Parents lost about 33 percent of its average ad pages since 1998. That may sound bad, but it’s better than a large share of magazines that have survived the past 20 years—especially non-fashion and beauty titles. But what’s really interesting is, when you look at the brand’s ad page performance over the past... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
News tagged with: #millennial moms #diverse range #crystal ball #third-party data #unique program #hilton midtown

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Book Packager Melcher Media Expands into Marketing and Printing

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[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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'AudioFile' Magazine's Best Audiobooks of 2023

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[ Publishers Weekly | 2023-11-29 05:00:00 UTC ]
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Webtoons and Webcomics Keep Scrolling into Print

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[ Publishers Weekly | 2023-11-24 05:00:00 UTC ]
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ACLU, Parents, and Students Sue Alaska School District Over Book Bans

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[ Publishers Weekly | 2023-11-21 05:00:00 UTC ]
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Rebecca Yarros Rescued Print Book Sales Last Week

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[ Publishers Weekly | 2023-11-16 05:00:00 UTC ]
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Print Book Sales Fell 8% Last Week

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[ Publishers Weekly | 2023-11-09 05:00:00 UTC ]
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[ Publishers Weekly | 2023-11-02 04:00:00 UTC ]
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Deep Drop in Fiction Led a 3.2% Decline in Weekly Print Book Sales

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[ Publishers Weekly | 2023-10-26 04:00:00 UTC ]
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Pagan Parents Turn to Publishing for Kids

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[ Publishers Weekly | 2023-10-25 04:00:00 UTC ]
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John Freeman and Omar El Akkad on a Literary Magazine’s Final Issue

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[ Literrary Hub | 2023-10-19 08:10:54 UTC ]
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Print Book Sales Up 4.7% Last Week, Driven by New Adult Titles

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[ Publishers Weekly | 2023-10-12 04:00:00 UTC ]
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Literary magazines can be life-changing – but they need more support

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[ The Guardian | 2023-10-10 10:30:07 UTC ]
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Revisiting The Brownies’ Book, a Magazine for Black Children Published by W.E.B. Du Bois

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[ The New York Times | 2023-10-09 13:26:00 UTC ]
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With Adult Fiction Tumbling 10%, Print Book Sales Fell 5.7% Last Week

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[ Publishers Weekly | 2023-09-28 04:00:00 UTC ]
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The White Review literary magazine ceases publishing

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[ The Guardian | 2023-09-26 09:06:39 UTC ]
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[ Digiday | 2023-09-22 04:01:00 UTC ]
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[ Publishers Weekly | 2023-09-22 04:00:00 UTC ]
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[ Publishers Weekly | 2023-09-22 04:00:00 UTC ]
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[ Publishers Weekly | 2023-09-14 04:00:00 UTC ]
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