A number of trade publishers have enjoyed success at the annual D&AD Awards, and will hope to win one of the body’s coveted Pencils at a prize ceremony this evening. Continue reading at 'The Bookseller'
[ The Bookseller | 2018-04-27 00:00:00 UTC ]
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A 90-second video features the voices of celebrities including Amy Poehler, Cameron Diaz, Sienna Miller and Jenny Slate while playing on the fact that they do not actually appear. The ads and video direct viewers to the Not There website, which houses the No Ceiling Full Participation report --... Continue reading at Advertising Age
[ Advertising Age | 2015-03-08 00:00:00 UTC ]
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Facebook continues its campaign to invade Google's ad-tech turf.Facebook is building an ad exchange that would automate the sale of other publishers' ads, according to people familiar with the matter. LiveRail, the online video ad-tech firm that Facebook bought last summer, will be the one... Continue reading at Advertising Age
[ Advertising Age | 2015-03-06 00:00:00 UTC ]
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Humorous titles published by Nosy Crow and Bloomsbury have won prizes at Blue Peter Book Awards 2015, voted for by hundreds of schoolchildren. Nosy Crow’s The Spy Who Loved School Dinners, written by Pamela Butchart and illustrated by Thomas Flintham, won the best story award, while... Continue reading at The Bookseller
[ The Bookseller | 2015-03-05 00:00:00 UTC ]
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Authors Ross Collins and Cathy MacPhail both won their third Scottish Children’s Book Awards, announced today (4th March) at a ceremony in Edinburgh. Debut writer Alex McCall also picked up a prize. Continue reading at The Bookseller
[ The Bookseller | 2015-03-05 00:00:00 UTC ]
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The Spy Who Loved School Dinners and The Silly Book of Side-Splitting Stuff win 2015's Blue Peter Book Awards, as young readers celebrate World Book Day. Continue reading at BBC News
[ BBC News | 2015-03-05 00:00:00 UTC ]
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Hexthorpe Primary School in Doncaster is set to receive £10,000 of books for its library after winning the inaugural World Book Day Award (WoBoD). The award, which was launched by World Book Day in January, is funded by James Patterson, who donated £50,000 of his own money to fund the prize for... Continue reading at The Bookseller
[ The Bookseller | 2015-03-05 00:00:00 UTC ]
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If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link... Continue reading at Advertising Age
[ Advertising Age | 2015-03-04 00:00:00 UTC ]
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Native advertising was supposed to be marketers’ answer to banner blindness by creating ads that consumers would want to read and share. But by the time a native ad gets through all the necessary approvals and is shaped in a way that can sc ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-03 00:00:00 UTC ]
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Five women have made the shortlist for the £30,000 Sunday Times EFG Short Story Award. British newcomer Rebecca F John, whose first book will be published by Parthian this year, has been nominated for her story "The Glove Maker's Numbers", about a woman grieving over her brother, alongside... Continue reading at The Bookseller
[ The Bookseller | 2015-03-01 00:00:00 UTC ]
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Bloomsbury has signed a début novel from Sean Michaels, following the true story of Russian inventor and spy Léon Theremin, creator of the theremin. Publishing director for fiction Helen Garnons Williams signed UK and Commonwealth rights, excluding Canada, in Us Conductors, in a deal with... Continue reading at The Bookseller
[ The Bookseller | 2015-02-28 00:00:00 UTC ]
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A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads. The move appeared to be another step in the right direction in getting the fragmented digital marketing industry on the same page when it comes to the... Continue reading at AdWeek
[ AdWeek | 2015-02-27 00:00:00 UTC ]
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Is a pan-European ebook platform still a viable option? Or has ebook platform development progressed so far that it has rendered the point moot? The post Should Europe Develop a Pan-European Ebook Platform? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-27 00:00:00 UTC ]
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Ride-hailing apps like Uber and Lyft looking to promote the “sharing” aspect of their service have scored a victory of sorts.’Ride-share’ is now a recognized verb, according to Oxford Dictionaries, which defines it as to “participate in an arrangement in which a passenger travels in a private... Continue reading at PC World
[ PC World | 2015-02-27 00:00:00 UTC ]
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Just as major advertising players finally seemed close to defining what should count as a billable ad impression online, a few blistering comments from AmEx show that the industry might be farther from consensus than many had hoped. Rachel Herskovitz, global media manager at American Express,... Continue reading at AdWeek
[ AdWeek | 2015-02-27 00:00:00 UTC ]
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Bloomsbury is to publish City of Fae by self-published author Pippa DaCosta on its digital imprint, Bloomsbury Spark. The ebook (£3.99) is a new adult urban fantasy about a character named Alina and what happens when the fae (fairy) high queen tries to claim London as her own. Continue reading at The Bookseller
[ The Bookseller | 2015-02-26 00:00:00 UTC ]
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The first marketing for Apple Watch has arrived in a customary form for the brand: glossy print ads.The March issue of Conde Nast's Vogue includes 12 pages of advertising for Apple's upcoming device, set to go on sale in April. The three versions -- the leather-bound standard model, a... Continue reading at Advertising Age
[ Advertising Age | 2015-02-26 00:00:00 UTC ]
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Campaigns for The Miniaturist (Picador), H is for Hawk (Jonathan Cape), There’s Something I’ve Been Dying to Tell You (Hodder & Stoughton) and Half Bad (Puffin) were among the winners at the 2015 Publishers Publicity Circle (PPC) Awards. The awards honour publicists in nine categories, and... Continue reading at The Bookseller
[ The Bookseller | 2015-02-25 00:00:00 UTC ]
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Oscar-winning films that were based on books include 'The Theory of Everything,' 'Still Alice,' and 'The Imitation Game.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-24 00:00:00 UTC ]
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The annual award recognizing bookstores that encourage children's interest in books has announced this year's finalists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-24 00:00:00 UTC ]
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Bloomsbury Academic is to stop signing new book projects in politics, international relations and sociology. The publisher has written to its authors in the field, saying: "We're very proud of the work we've published in these areas since 2008 but have decided to focus our publishing energies... Continue reading at The Bookseller
[ The Bookseller | 2015-02-23 00:00:00 UTC ]
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