Outsourcing Marketing Functions For In-House Results

Despite a stabilizing economy, many publishers still function with a “lean” staff. In order to accommodate growing digital demands and a wider advertising portfolio with a thinner team, some companies are finding solutions outside their office walls. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
News tagged with: #office walls

Other Publishing stories related to: 'Outsourcing Marketing Functions For In-House Results'


Sanyu Dillon Expands Leadership at Random House's Harmony, Rodale Imprints

In her first big move as president of Random House Publishing Group, Sanyu Dillon announced promotions to expand the leadership team of Harmony and Rodale, naming Theresa Zoro president of the two imprints. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #big move #leadership team #random house


Jack in the Box Blazes a Trail in Food Marketing With a Weedmaps Partnership

Jack in the Box has never been subtle about its ties to cannabis culture, from its Munchie Meals and Wakey Bakey Hash to its past collaboration with Snoop Dogg's digital media platform Merry Jane. The Southern California-based chain also aired a notorious ad in the mid-2000s featuring a clearly... Continue reading at AdWeek

[ AdWeek | 2023-04-14 12:00:00 UTC ]
More news stories like this | News stories tagged with: #snoop dogg #digital media


2nd lawmaker voted back into Tennessee House following expulsion for gun reform protest

Commissioners in Memphis have voted to send Justin Pearson back to the Legislature in Nashville. Republicans banished Pearson and Rep. Justin Jones last week over their role in a gun control protest on the House floor after a deadly school... Continue reading at CBC

[ CBC | 2023-04-12 19:04:26 UTC ]
More news stories like this | News stories tagged with: #pearson


Random House Partners with Hasbro on 'Kiya'

Random House Children's Books has acquired publishing rights from Hasbro for 'Kiya & the Kimoja Heroes,' a new animated action-adventure series starring a seven-year-old African girl, Kiya, whose passions for dancing and martial arts are transformed into superpowers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #random house


Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open market

Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday

[ Digiday | 2023-04-04 04:01:00 UTC ]
More news stories like this | News stories tagged with: #programmatic ads #open market #significant portion #publishers make


Profits Fell 11% at Penguin Random House in 2022

Sales at Penguin Random House rose nearly 5% in 2022, but rising costs resulted in an 11.8% decline in earnings, which dropped to €666 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-30 04:00:00 UTC ]
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Taoist rituals via video call and Tarot readings over WeChat: China’s spiritual market is going digital

Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation

[ The Conversation | 2023-03-21 02:59:12 UTC ]
More news stories like this | News stories tagged with: #video call #digital media


John Steinbeck’s House May Become a Writers Retreat

John Steinbeck’s Sag Harbor home on Long Island may soon secure its place in literary history, thanks to an impassioned coalition of readers, writers, and booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #john steinbeck #long island #literary history


ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs

When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek

[ AdWeek | 2023-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content


Penguin Random House Announces New Leadership After a Turbulent Period

The country’s largest publisher has had a rocky few months since a deal to buy a rival fell through, and some of its top executives left. Continue reading at The New York Times

[ The New York Times | 2023-02-28 21:08:29 UTC ]
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Penguin Random House’s Nihar Malaviya Announces Reorganization

Penguin Random House interim CEO Nihar Malaviya says that international division chiefs will continue to report to him. The post Penguin Random House’s Nihar Malaviya Announces Reorganization appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-28 17:11:50 UTC ]
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Random House, Crown Made Separate Groups in PRH US Reorg

The highlight of a new operating structure for Penguin Random House is the creation of separate Random House and Crown adult publishing groups. No replacement has been named for departing PRH US CEO Madeline McIntosh. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #penguin random house


At Bologna: The ‘Taiwan Stories Market’ Program

Taiwan's program at Bologna Children's Book Fair features award-winning illustrators and events including an 'illustration concert.' Sponsored. The post At Bologna: The ‘Taiwan Stories Market’ Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-27 10:56:29 UTC ]
More news stories like this | News stories tagged with: #bologna children #events including #children's book


Storytel Touts Q4 Results in a ‘Truly Remarkable Year’

Audiobook subscription company Storytel cites a 22-percent increase year over year, at 3.2 billion Swedish kronor. The post Storytel Touts Q4 Results in a ‘Truly Remarkable Year’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-17 13:56:54 UTC ]
More news stories like this | News stories tagged with: #audiobook


Legacy and Impact Lead This Year’s All Ways Black Initiative From Penguin Random House

With recent book bans in the U.S. causing alarm across the country, it's more crucial than ever to show support for literature in its many forms. As books by Black writers continue to be among the most targeted by extremist groups, Black authors, publishers and supporters are working double time... Continue reading at AdWeek

[ AdWeek | 2023-02-16 17:50:25 UTC ]
More news stories like this | News stories tagged with: #show support #black authors


Bologna Focus: Italy’s €283 Million Children’s Book Market

At Bologna Children's Book Fair, the AIE and Bologna Book Plus will look at young readers' growing place in the Italian market. The post Bologna Focus: Italy’s €283 Million Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-15 15:52:17 UTC ]
More news stories like this | News stories tagged with: #book market #bologna children #book fair #young readers #bologna book #children's book #children’s book


Workman Sales Boosted 2022 Hachette Book Group Results

With a full year of sales from its purchase of Workman Publishing in its pockets, Hachette Book Group saw revenue rise over 2021, but higher costs dropped profits. Results at HBG parent, Lagardère Publishing, followed a similar pattern. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #full year #workman publishing #revenue rise #lagardre publishing #lagardère


China’s Book Market in 2022: An 11.77-Percent Decline

Overall book sales in China decreased in 2022, but online sales driven by TikTok and other short-video platforms are growing rapidly. The post China’s Book Market in 2022: An 11.77-Percent Decline appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-07 16:24:29 UTC ]
More news stories like this | News stories tagged with: #post china #book sales #growing rapidly #book market


NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’

US backlist book sales grew in January, according to NPD Bookscan, with adult fiction helping to offset sagging adult nonfiction. The post NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-07 14:57:06 UTC ]
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Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers

The Tandem Collective's Naomi Bacon flew to Taipei International Book Exhibition to introduce 'community-led' book marketing. The post Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-06 14:47:16 UTC ]
More news stories like this | News stories tagged with: #tandem collective #publishers appeared #book marketing #post marketing #naomi bacon