Outsourcing Marketing Functions For In-House Results

Despite a stabilizing economy, many publishers still function with a “lean” staff. In order to accommodate growing digital demands and a wider advertising portfolio with a thinner team, some companies are finding solutions outside their office walls. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
News tagged with: #office walls

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Penguin Random House Launches Pop-Comics Imprint

Announced June 28, Inklore will publish manga, manhua, manhwa, webcomics adaptations and light novels, with its first project to be released early 2024. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publish manga #light novels #random house


The Black-owned publishing houses that shaped the Windrush generation

Community-produced newsletters informed newcomers of the local shops, clubs and bars that were most welcoming to Caribbean migrants. Continue reading at The Conversation

[ The Conversation | 2023-06-19 09:17:46 UTC ]
More news stories like this | News stories tagged with: #windrush generation #local shops #caribbean migrants #publishing houses


Black creators drive higher media value for marketers, study finds

A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age

[ Advertising Age | 2023-06-13 14:00:00 UTC ]
More news stories like this | News stories tagged with: #study finds #nielsen


Coffee House Press Names Executive Editor and Makes Additional Hires

Coffee House Press in Minneapolis is building up its staff after 30% of its employees resigned this past month. Jeremy Davies was named executive editor and three Texas booksellers have also recently joined the press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #past month


White House Announces New Position to Combat Book Bans

In honor of Pride Month, the White House today announced a set of actions designed to protect LGBTQIA+ communities, including the appointment of a new coordinator within the Department of Education to facilitate a response to the rising number of book bans at the state level. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #pride month #rising number #book bans #state level


CI2023: Trends in the Children’s Book Market

Circana's Brenna Connor assessed “The State of the Children’s Book Market” for Children’s Institute 2023 in Milwaukee, speaking about transformations, troubles, and growth opportunities across the children’s, middle grade, and YA sectors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #growth opportunities #middle grade #children’s book


The Audiobook Market, and Revenue, Keeps Growing

The Audio Publishers Association’s annual sales survey revealed an 11th straight year of double-digit growth in audiobook sales, with 2022 revenue from reporting publishers up 10%, to $1.8 billion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook market #double-digit growth #audiobook sales #audiobook


Richard Charkin: ‘A Publishing House Is a Field’

'There can be little doubt that God or fate or luck play a significant part in the success of any publishing endeavor,' writes Richard Charkin. The post Richard Charkin: ‘A Publishing House Is a Field’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-05-19 06:40:47 UTC ]
More news stories like this | News stories tagged with: #richard charkin #significant part


Quantum physics could offer a new way to study biology—and the results could change our understanding of life itself

There’s a chance our understanding of biology is radically incomplete. Imagine using your cellphone to control the activity of your own cells to treat injuries and disease. It sounds like something from the imagination of an overly optimistic science fiction writer. But this may one day be a... Continue reading at Fast Company

[ Fast Company | 2023-05-18 01:04:00 UTC ]
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PEN America and Penguin Random House Sue School District Over Book Bans

PEN America and publisher Penguin Random House filed a law suit today against a school district for book bans. Continue reading at Book Riot

[ Book Riot | 2023-05-17 16:28:56 UTC ]
More news stories like this | News stories tagged with: #pen america #book bans #school district #publisher penguin #penguin random house


Wave of Resignations Rocks Coffee House Press

Two editors and the publicist for the indie publisher will leave Coffee House by the end of the month as its interim director scrambles to replace them. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #indie publisher


PEN America, Penguin Random House Sue Florida School District Over 'Unconstitutional' Book Bans

PEN officials called the suit a "first-of-its-kind challenge to unlawful censorship," bringing together concerned parents, authors, and a major publisher. "Censorship, in the form of book bans like those enacted by Escambia County, are a direct threat to democracy and our Constitutional rights,"... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #pen america #book bans #major publisher #penguin random house


Financial Results Show Some Improvement at HarperCollins

After falling 12% in the six-month period ended December 31, 2022, sales steadied at $515 million at HarperCollins in the quarter ended March 31, 2023, though earnings fell again, dropping 9%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #earnings fell #harpercollins


Penguin Random House, Sourcebooks Buy Callisto Assets

The largest trade book publisher in the U.S., now the majority owner of Sourcebooks, has funded the publisher's acquisition of the publishing assets of the once high-flying Callisto Media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #majority owner #publishing assets #trade book


2022 Print Book Sales in 10 Major Markets Were Flat Compared to Previous Year

A Nielsen report finds that sales of print books in 10 countries totaled 614 million copies last year, level with 2021 sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #flat compared #print books #nielsen #print book


BPG Promotes Three in Retail, Marketing Roles

Michele Misiak has been named executive v-p for direct to consumer and retail sales at Baker Publishing Group, and Raela Schoenherr and Brianne Dekker get new roles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-02 04:00:00 UTC ]
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The top 5 AI marketing activations you need to know about right now

Bush's Beans gets a spot, a fake pizza brand pops up, Harry Potter gets Wes Anderson treatment and more. Continue reading at Advertising Age

[ Advertising Age | 2023-04-27 09:30:00 UTC ]
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Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday

[ Digiday | 2023-04-20 04:01:00 UTC ]
More news stories like this | News stories tagged with: #marketing ecosystem #newly launched #miami beach #digital media


At London Book Fair: Translation Markets’ Expansion, Challenges

'A major shift in English and American culture' toward translation is examined in a session at London Book Fair. The post At London Book Fair: Translation Markets’ Expansion, Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-20 02:16:29 UTC ]
More news stories like this | News stories tagged with: #challenges appeared #major shift #american culture


The Future of Libraries Involves Affordable Housing

The Boston Public Library is the latest in a string of public libraries to plan to incorporate affordable housing into its buildings. Continue reading at Book Riot

[ Book Riot | 2023-04-19 18:13:54 UTC ]
More news stories like this | News stories tagged with: #public libraries #libraries