Outsourcing Marketing Functions For In-House Results

Despite a stabilizing economy, many publishers still function with a “lean” staff. In order to accommodate growing digital demands and a wider advertising portfolio with a thinner team, some companies are finding solutions outside their office walls. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
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How Womb House Became the Internet’s Favorite ‘Women-Driven’ Bookstore

Womb House Books owner Jessica Ferri's carefully curated listings have turned her online storefront into the favorite bookseller of Emma Roberts, Natalie Portman, and thousands of Etsy customers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #online storefront #natalie portman #bookseller


How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek

[ AdWeek | 2024-01-23 13:42:51 UTC ]
More news stories like this | News stories tagged with: #media companies #growing number #independent publisher


Penguin Random House to Distribute Wattpad Webtoon

PRH's publisher services division has signed a multi-year sales and distribution agreement with Wattpad Webtoon Book Group as its presence in the world of comics and graphic novel distribution continues to grow. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution agreement #graphic novel #book group #publisher services #random house


What Do Parents Really Think of Libraries and Book Bans?: Survey Results

The results are in for three surveys of more than 3,000 parents asking about their perceptions of libraries, librarians, and book bans. Continue reading at Book Riot

[ Book Riot | 2024-01-18 16:40:10 UTC ]
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Pietsch Touts New Marketing Efforts in Letter to Authors

In his last annual letter to authors as Hachettte Book Group CEO, Michael Pietsch hit on a number of topics, including the publisher’s steps to improve its marketing efforts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #annual letter #marketing efforts #book group


AAP’s September StatShot: US Book Market Up 0.8 Percent YTD

 US trade revenue was down 0.1 percent year-to-date, and down 0.4 percent for the month of September YTD, in the AAP's StatShot report. The post AAP’s September StatShot: US Book Market Up 0.8 Percent YTD appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-12 16:24:19 UTC ]
More news stories like this | News stories tagged with: #post aap #statshot report #book market


Children’s Books: Publishers Discuss the Mexican Market’s Evolution

At the 2023 Guadalajara International Book Fair, three Mexican children’s publishers discuss what they describe the sector’s boom. The post Children’s Books: Publishers Discuss the Mexican Market’s Evolution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-08 19:37:01 UTC ]
More news stories like this | News stories tagged with: #mexican children #post children #publishers discuss #mexican market


Italy: Più Libri Più Liberi Opens Today in a ‘Stable Market’

Small- and medium-sized publishers make up 50.1 percent of the Italian book market, reports AIE at today's Più Libri Più Liberi opening. The post Italy: Più Libri Più Liberi Opens Today in a ‘Stable Market’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-06 19:33:32 UTC ]
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Would I use AI to write my novels? I'd get better results from a monkey with an iPhone | Monica Ali

I asked ChatGPT to improve my latest novel and lost no sleep over the results. But I do worry about diverse voices being crowded out This summer two worlds – literature and technology – collided. News stories began appearing about authors suing OpenAI and Meta for using their works to train... Continue reading at The Guardian

[ The Guardian | 2023-12-01 06:00:07 UTC ]
More news stories like this | News stories tagged with: #black box #monica ali #english pen #writing north #full version #pen transmissions


Quarto to Go Private, Delist from London Stock Market

The U.K.-based publisher said a proposed stock market delisting will save money and give it more flexibility to react to business challenges and opportunities. The U.S. is Quarto's largest market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-01 05:00:00 UTC ]
More news stories like this | News stories tagged with: #-based publisher #save money


Penguin Random House Sues the US State of Iowa

Penguin Random House — along with the Iowa State Education Association, authors, students, and educators — is taking Iowa to court for its law against sexual content in books. The post Penguin Random House Sues the US State of Iowa appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-30 23:47:44 UTC ]
More news stories like this | News stories tagged with: #sexual content #penguin random house #random house


Book Packager Melcher Media Expands into Marketing and Printing

After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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Penguin Random House, Authors Sue to Block Iowa Anti-LGBTQ Book Banning Law

Penguin Random House and the Iowa State Education Association, along with four bestselling authors and five plaintiffs from the state of Iowa, have sued the state to block key provisions of its sweeping new law banning books with sexual or LGBTQ+ content in schools. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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Germany: Bookwire’s Audiobook Service Goes to Brazilian, English, Spanish Markets

Bookwire's 'WAY' audiobook services are to be available to French-language publishers early in 2024. The post Germany: Bookwire’s Audiobook Service Goes to Brazilian, English, Spanish Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-29 04:44:54 UTC ]
More news stories like this | News stories tagged with: #post germany #audiobook service #spanish markets #audiobook


Comic Vs. Book: TEN DAYS IN A MAD-HOUSE

Comparing the original edition of Nellie Bly's TEN DAYS IN A MAD-HOUSE with the graphic novel edition. Continue reading at Book Riot

[ Book Riot | 2023-11-24 11:31:00 UTC ]
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Manuel Sansigre, Divya Sawhney Up at Penguin Random House

Sansigre has been named chief financial officer at Penguin Random House, effective January 1, succeeding Jim Thompson, who will retire next year. Sawhney has been promoted to chief strategy officer, effective immediately. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-15 05:00:00 UTC ]
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How Marketers Are Navigating AI’s Language Gap

When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI's generative artificial intelligence tool GPT-3 in Spanish earlier this year, it wasn't long before he came across a language gap. Sotelo entered two prompts: "How does a guey [a... Continue reading at AdWeek

[ AdWeek | 2023-11-13 21:00:00 UTC ]
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Jaci Updike Is Penguin Random House's First Chief Revenue Officer

The PRH sales veteran has been promoted to the newly created position of chief revenue officer, from president of sales and marketing, at Penguin Random House U.S. The division's Jeff Weber and Michael Rotondo also received promotions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin random house