Outsourcing Marketing Functions For In-House Results

Despite a stabilizing economy, many publishers still function with a “lean” staff. In order to accommodate growing digital demands and a wider advertising portfolio with a thinner team, some companies are finding solutions outside their office walls. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
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Nielsen brings next-gen measurement to market—but isn't using it for deals yet

Long-awaited Nielsen One is ready to use, but not ready for trading as VAB call it a 'work in progress.' Continue reading at Advertising Age

[ Advertising Age | 2023-01-04 12:00:00 UTC ]
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Book Review: ‘House of Bondage,’ by Ernest Cole

In a newly reissued photo book from 1967, Ernest Cole surveys the ever-present atrocities of European oppression. Continue reading at The New York Times

[ The New York Times | 2022-12-29 10:00:35 UTC ]
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Penguin Random House CEO Markus Dohle Steps Down

The chief executive of the largest publisher in the U.S., Penguin Random House, has stepped down. Markus Dohle oversaw the attempted acquisition of Simon & Schuster. Continue reading at The New York Times

[ The New York Times | 2022-12-09 14:47:10 UTC ]
More news stories like this | News stories tagged with: #largest publisher #simon schuster #random house


Penguin Random House CEO Markus Dohle is stepping down

The CEO of Penguin Random House, the world’s largest trade publisher, is stepping down Continue reading at ABC News

[ ABC News | 2022-12-09 13:58:45 UTC ]
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Markus Dohle Steps Down as Penguin Random House CEO

Penguin Random House CEO Markus Dohle has relinquished his position at the head of the publisher, “at his own request and on the best of mutual terms,” just weeks after a federal judge blocked the publisher’s attempt to acquire rival Big Five publisher Simon & Schuster. PRH president and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-09 05:00:00 UTC ]
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NPD Books: US Market Underperforming in the Holidays

The United States' book market 'finished November at 6 percent below 2021,' NPD Books' Kristen McLean reports. The post NPD Books: US Market Underperforming in the Holidays appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-12-06 17:01:25 UTC ]
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Lachlan Murdoch alleges Crikey hired marketing firm to turn legal threat into subscription drive

News Corp co-chair’s lawyer tells federal court she intends to show Crikey did not republish article for public interest reasonsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastCrikey hired a marketing company to... Continue reading at The Guardian

[ The Guardian | 2022-11-30 06:29:17 UTC ]
More news stories like this | News stories tagged with: #latest updatesget #free app #marketing company #lachlan murdoch #drive subscriptions #news corporation #federal court #article published #murdoch family #unindicted co-conspirator #capitol attack #guardian australia #news corp


Astra House Shuts Its Literary Magazine

After publishing two issues, 'Astra Magazine' will shut down by the end of the year. The closure, the president of parent company Astra House Publishing said, will allow the company to focus on its book publishing business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-29 05:00:00 UTC ]
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Bookwire in France: A ‘New’ Audiobook Market

Bookwire's half-day 'All About Audio' conference highlighted trends in the fast-growing but still-young popularity of audiobooks in France. (Sponsored) The post Bookwire in France: A ‘New’ Audiobook Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-23 18:44:09 UTC ]
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What Happens When Publishing Houses Merge?

In November 2020, Penguin Random House expressed interest to buy competitor Simon & Schuster. What are the impacts of mergers such as this? Continue reading at Book Riot

[ Book Riot | 2022-11-23 11:33:00 UTC ]
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Children’s authors of colour published in UK rose to 11.7% of market in 2021

BookTrust research shows, however, that the overall picture ‘remains far from representative’ with some writers and illustrators reporting tokenismNew research has found that 11.7% of children’s book creators published in the UK in 2021 were people of colour, up from 5.6% in 2017.Despite the big... Continue reading at The Guardian

[ The Guardian | 2022-11-23 06:01:50 UTC ]
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Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients

The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday

[ Digiday | 2022-11-22 05:01:00 UTC ]
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Penguin Random House-Simon & Schuster Deal Collapses, Breaking Pattern in Publishing

The deal to acquire Simon & Schuster would have made the buyer, Penguin Random House, even larger, and reduced the number of big publishers in the U.S. to four. Continue reading at The New York Times

[ The New York Times | 2022-11-21 22:50:04 UTC ]
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Paramount pulls offer to sell Simon & Schuster to Penguin Random House

After a judge blocked the sale of Simon & Schuster to Penguin Random House, S&S parent company Paramount pulls its sale offer and declines to appeal. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-11-21 22:50:02 UTC ]
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The Merger of Penguin Random House and Simon & Schuster Is Dead in the Water

S&S has decided not to extend the deal's deadline, which prevents PRH from appealing the court's decision to block the merger. Continue reading at Book Riot

[ Book Riot | 2022-11-21 14:58:02 UTC ]
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Simon & Schuster and Penguin Random House Deal on the Verge of Collapse

Penguin Random House’s agreement to buy Simon & Schuster is set to fall through. Simon & Schuster’s parent company decided not to extend it after a judge blocked the purchase. Continue reading at The New York Times

[ The New York Times | 2022-11-21 02:56:51 UTC ]
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New and Forthcoming Titles for a Diverse Market

The following is a listing of new and forthcoming adult, young adult, and children’s titles that showcase the multicultural nature of American society and reflect the ever-increasing range of topics and disciplines needed to serve its diverse communities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-19 05:00:00 UTC ]
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Greece Is Bologna Book Plus’ First Market of Honor

In March's edition of Bologna Children's Book Fair, the Book Plus program will have Greece as its own 'market of honor' exhibitor. The post Greece Is Bologna Book Plus’ First Market of Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-14 18:23:22 UTC ]
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Penguin Random House's Kim Shariff Discusses the Company's DEI Strategy

PRH's third annual demographics report shows that diversity among its leadership and executive teams continues to be a work in progress. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
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