For the first time since 2014, the Alabama Crimson Tide were not featured in “ESPN’s Saturday Night Football” opener, and while Nick Saban’s charges tend to reward the networks with big ratings numbers, their arch-rivals Auburn more than made up for their absence. According to Nielsen live-plus-same-day data, Saturday’s matchup between No. 11 Oregon and the 16th-ranked Tigers averaged 6.86 million viewers and a 4.0 household rating on ABC, topping last year’s Louisville-Alabama blowout (4.54 million viewers/2.7 rating) by 51 percent and 48 percent, respectively. Auburn’s come-from-behind victory gave ABC bragging rights to the most-watched, top-rated game of Week 1, topping its own Houston-Oklahoma broadcast on Sunday night (5.44 million/3.0). ESPN’s broadcast sibling undoubtedly benefited from the fourth-quarter heroics of Auburn quarterback Bo Nix. Down 21-20 with just 9 seconds on the game clock, the true freshman connected with Seth Williams for a 26-yard touchdown pass that gave the Tigers the win. To put ABC’s Saturday night deliveries in context, the Oregon-Auburn game now stands as the most-watched sporting event since Fox’s broadcast of the MLB All-Star Game drew 8.14 million viewers and a 5.0 rating on July 9. The college primetime opener also easily out-matched the 2019 NFL Hall of Fame Game exhibition on NBC, which drew 5.33 million viewers and a 3.4 rating on August 1. Here’s another way to look at Saturday night’s numbers. Last season, only 19 episodes... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-04 17:06:00 UTC ]
CANNES, France--If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it'll set you back about a quarter of a million dollars this week. As Adweek's Ronan Shields reported that's a relative bargain. Nielsen is back with its yacht this... Continue reading at AdWeek
[ AdWeek | 2019-06-19 20:19:28 UTC ]
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Guardian research shows that the top 100 illustrated children’s books last year showed growing marginalisation of female and minority ethnic charactersThe most popular picture books published in 2018 collectively present a white and male-dominated world to children, feature very few BAME (black,... Continue reading at The Guardian
[ The Guardian | 2019-06-13 05:00:18 UTC ]
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Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees... Continue reading at Advertising Age
[ Advertising Age | 2015-02-24 00:00:00 UTC ]
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Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company... Continue reading at Advertising Age
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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Time Inc. CEO Joe Ripp began putting his stamp on the publishing company Wednesday, when employees were told that editors will begin reporting to the organization's business side, a reversal that sent a ripple of anxiety through its editorial offices. Editors of the company's magazines, which... Continue reading at Crains New York
[ Crains New York | 2013-11-01 00:00:00 UTC ]
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After a two-decade-long relationship between the magazine giant Time Inc. and American Express, Time Inc. plans to close quickly on its purchase of American Express’s publishing division. “This 20-year courtship is finally bei ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-11 00:00:00 UTC ]
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Companies like InPowered and Disqus have rolled out ad platforms for brands to promote articles and other more media-ish content with paid placements on publishers’ sites, and now Sharethrough is upping its stake in the game. Last September, the San Francisco-based ad startup launched Sponsored... Continue reading at AdWeek
[ AdWeek | 2013-02-25 00:00:00 UTC ]
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Marie Claire is becoming the latest publisher to seek an alternative to Apples walled garden. The fashion magazine has optimized MarieClaire.com for the iPad, giving it a Flipboard-like look thats designed for the tablet. Marie Claire created the site using technology company Onswipe, which... Continue reading at AdWeek
[ AdWeek | 2011-06-21 00:00:00 UTC ]
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