Open Road Integrated Media’s Data and Tech Marketing System Can Double Sales

Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
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Live blog of the live blogs: How tech media is covering the Apple Watch today

What Super Bowl Sunday is to ESPN, today is to the tech publishing world. For today, Apple will unveil (for the second time) its Internet-enabled “smartwatch,” appropriately dubbed the Apple Watch. Which means that every tech publication of note is live-blogging what is, despite the oversized... Continue reading at Digiday

[ Digiday | 2015-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple watch #live blog #appropriately dubbed #press conference


Open Road Creates Warhol-Inspired Factory Imprint

Open Road Intergrated Media has unveiled a new imprint called Factory Books that will feature memoir, biography and cultural criticism about Andy Warhol's New York City-based studio, The Factory. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cultural criticism


Car Brands Are Starting to Get the Marketing Data They've Always Wanted

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek

[ AdWeek | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #specific product #short order #general motors #real time


Sales down, but profits double at HC UK

HarperCollins UK saw huge growth in profits for the year ended June 30th 2014, despite a fall in turnover for the company. The company's annual results have also revealed that former c.e.o. Victoria Barnsley received £1.39m when she left the company. Turnover at the publisher fell on the... Continue reading at The Bookseller

[ The Bookseller | 2014-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #profits double #hc uk #harpercollins uk #huge growth #annual results


What Every Tech-Savvy Marketer Should Know About the Future of Programmatic Advertising

Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more... Continue reading at AdWeek

[ AdWeek | 2014-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #neal mohan


Open Road Partners with Spanish Publisher on Bestseller Translations

Open Road Español, Open Road Media's Spanish language imprint, has teamed up with Barcelona-based independent publisher Roca Editorial, to market and distribute Spanish-language ebook translations of backlist novels by big-name American and British authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british authors


Nosy Crow creates in-house sales and marketing department

Nosy Crow is to create a new in-house sales and marketing department, appointing Catherine Stokes as head of sales and marketing. Since 2011 Nosy Crow has outsourced its selling to Bounce Sales and Marketing, but from the beginning of 2015, the children’s publisher will create an in-house sales... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing department #marketing director #bounce sales #nosy crow


Open Road Dodges $1 Million Bullet in Copyright Case

Judge Naomi Reice Buchwald has denied HarperCollins’ bid to recover more than $1 million in attorney fees from Open Road in its infringement case over an ebook edition of Jean Craighead George's 'Julie of the Wolves.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-06 00:00:00 UTC ]
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Say Media's New Content Management System Helped Boost xoVain Traffic 162%

The decision to develop a brand new content management system (CMS) wasn't hard for SAY Media chief technology officer Dave Lerman and his team. Unhappy that existing platforms limited design and ad options, the online publisher decided to delve into a four-year project, dropping upward of $50... Continue reading at AdWeek

[ AdWeek | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #promote content #digital magazine


Is Social Media Marketing Heaven or Hell?

HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it. The post Is Social Media Marketing Heaven or Hell? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins uk #promote books


BookShout to Offer E-books to Public Media Via Special Sales

The direct-to-consumer ebook platform specializing in ebook special sales, is partnering with Forest Incentives, a public media distribution vendor, to provide bulk orders of bestselling ebooks to public radio and TV stations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public media #special sales #bestselling ebooks #public radio #tv stations


Distribution: Open Road Adds Three

The publishers include ISI Books, the imprint of the Intercollegiate Studies Institute; Abbey Press, a Catholic Publisher, and Liberty Island Media, publisher of conservative fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-14 00:00:00 UTC ]
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Humble Bundle, Open Road Launch Sci-Fi Bundle

The pay-what-you-wish digital bundle includes sci-fi autbors Greg Bear, Barbara Hambly and, to mark the 45th anniversary of the Apollo Moon Landing, a novel by astronaut Buzz Aldrin. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-10 00:00:00 UTC ]
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HarperCollins Presses Damages Case Against Open Road

In a short reply brief filed on July 2, HarperCollins attorneys urged the court to uphold their request for an injunction and more than $1.1 million in damages and attorneys fees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open road #attorneys fees


Open Road Fires Back at HarperCollins in Copyright Case

Open Road attorneys called HarperCollins' $1.1 million request for attorneys fees "shocking," and argued that such an award would universally harm authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #copyright case #attorneys fees


Open Road Launches Series for Controversial Works

Forbidden Bookshelf, a series devoted to "resurrecting books that focused on issues and events that are too often left in the dark," kicks off June 10. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-09 00:00:00 UTC ]
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Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher partners #premium publishers


Open Road Buys Premier Digital E-book Line

Open Road Integrated Media has added more than 300 titles to its catalogue, acquiring the ebook list from Premier Digital Publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook list


Harper Seeks Injunction in Dispute with Open Road

HarperCollins have asked the court for a permanent injunction blocking Open Road from publishing its unauthorized ebook edition of Jean Craighead George’s "Julie of the Wolves," as well as more than $1.1 million in damages and attorney costs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-24 00:00:00 UTC ]
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Open Road, HarperCollins Back in Court

HarperCollins and Open Road were back in court last week, as the parties have not worked out a final resolution to their copyright dispute over Open Road’s ebook edition of Jean Craighead George’s "Julie of the Wolves." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open road #copyright dispute #ebook edition