Open Road Integrated Media’s Data and Tech Marketing System Can Double Sales

Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
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Children's Books in China 2018: Social Media Marketing: Working the Platform

The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing.... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Agent Nermin Mollaoğlu: The French Market Is Beginning To Open Its Doors to Turkish Books

Taking note of the fact that two of the six shortlisted titles are Turkish in this year's EBRD Literature Prize–to be awarded during London Book Fair–Istanbul's Nermin Mollaoğlu looks at the rights scene in 2018. The post Agent Nermin Mollaoğlu: The French Market Is Beginning To Open Its Doors... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french market #taking note #shortlisted titles


BuzzFeed Will Get a Taste of the Chinese Market in a Deal With a Local Media Giant

A few years ago BuzzFeed Inc. posted a picture of a cocktail dress online and asked readers what colors they saw.The photo triggered a raging debate about colors and racked up millions of views for the online publisher. But one question gnawed at BuzzFeed's bosses: how the picture went viral in... Continue reading at Advertising Age

[ Advertising Age | 2018-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing deal #chinese market #asked readers #facebook --


It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge

In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth. The post It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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Q&AA: Rafat Ali on Media, Marketing Travel in an 'Age of Anxiety'

Rafat Ali is co-founder and CEO of the travel site Skift, which covers the business side of the travel industry. In publishing circles, he's also known as an astute and pointed observer of digital media. For this interview, he dons both hats. We also touch on his time growing up in India, where... Continue reading at Advertising Age

[ Advertising Age | 2018-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rafat ali #business side #travel industry #publishing circles #pointed observer


Publishing Sales Down at Salem Media

Third quarter sales in Salem Media Group's publishing division, which includes Regnery Press and two self-publishing businesses, fell 20.7%, compared to the third quarter of 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter sales #publishing sales #salem media #publishing division


Open Data use growing among researchers, finds Figshare

A survey conducted by Digital Science's data management company Figshare has found "strong signals that open data is becoming more embedded" with researchers. Continue reading at The Bookseller

[ The Bookseller | 2017-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #survey conducted #digital science


Brisk trading reported as agents refute Reidy claims that Brexit opens EU market

Agents at this year’s Frankfurt Book Fair have dismissed Simon & Schuster c.e.o. Carolyn Reidy’s assertion that exiting the European Union will affect UK publishers’ ability to secure market exclusivity in Europe. Continue reading at The Bookseller

[ The Bookseller | 2017-10-13 00:00:00 UTC ]
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Open Road signs US rights to Adrian Mole ebooks

Open Road Integrated Media has acquired the US rights to the digital editions of the Adrian Mole series by late British author Sue Townsend, including the "iconic" The Secret Diary of Adrian Mole, Aged 13 ¾. Continue reading at The Bookseller

[ The Bookseller | 2017-09-08 00:00:00 UTC ]
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Will Ruling in ReDigi Case Open the Door to a Used E-book Market?

That’s the heart of the question now before the U.S. Court of Appeals for the Second Circuit, after a lively hearing on Tuesday in the case of Capitol Records vs. ReDigi. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book market #capitol records


ANA Pushes $50 Million Digital Media Pilot to Combat 'Ad-Tech Tax'

After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online... Continue reading at Advertising Age

[ Advertising Age | 2017-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$50 million #ad-tech companies #ad inventory #ad fraud


Amazon mines sales data for Harry Potter trends

Nobody wants to be in the Harry Potter House Hufflepuff, Amazon made it official today, as it released fresh data about the UK’s buying habits of all things Potter. Continue reading at The Bookseller

[ The Bookseller | 2017-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buying habits


Audiobook Sales Up Again in 2016, Posting Double-Digit Gains

Total sales of audiobooks rose 18.2%, to an estimated $2.1 billion. Unit sales for the year were up even more, rising 33.9% over 2015, to 89.5 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-07 00:00:00 UTC ]
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BookExpo Opens With Data for the Industry and a Focus on Consumers

As BookExpo's conference programming looks at the new centricity of consumer data, ReedPOP hits 'reset' on mission priorities and approach. The post BookExpo Opens With Data for the Industry and a Focus on Consumers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer data #bookexpo opens


Dosdoce and Bookwire Chart ‘Soaring’ Ebook Sales in the Spanish Markets

Citing a 110-percent jump in sales in Latin America and 41 percent growth in Spain, a new report sees digital as a key to the Spanish markets' turnaround. The post Dosdoce and Bookwire Chart ‘Soaring’ Ebook Sales in the Spanish Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales #spanish markets #latin america


Magazine Media’s Dismal Record in Public Equity Markets

Time Inc., in state of limbo, is only the latest example. The post Magazine Media’s Dismal Record in Public Equity Markets appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-05-18 00:00:00 UTC ]
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Quarto restructures global sales and marketing teams

The Quarto Group has implemented a new global sales and marketing structure, which has seen the English Language Sales team divided into three main channels: US Sales, UK and Europe Sales, and International Sales. Continue reading at The Bookseller

[ The Bookseller | 2017-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global sales #europe sales #international sales #marketing teams #quarto group


How Thought Catalog Uses Social Media Data To Drive Book Publishing

Chris Lavergne, publisher of Thought Catalog Books, knows what his social data is saying: Create 'an experience that isn't efficient—that's anti-efficient.' The post How Thought Catalog Uses Social Media Data To Drive Book Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-04-12 00:00:00 UTC ]
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Frankfurt Book Fair Opens Advance Sales of Weekend Tickets

It’s time to buy tickets now for Frankfurt Book Fair’s weekend open to the general public. Tickets have gone on sale and include group rates. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Avoid Lines by Buying Tickets Now eginning today (April 10), “private visitor” tickets for the... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-04-11 00:00:00 UTC ]
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Lacking Systems for Collaboration, Association Media Groups Miss Opportunities

[Sponsored] Folio: and AdvantageCS examine association publishers’ biggest obstacles when it comes to cross-department cohesion. The post Lacking Systems for Collaboration, Association Media Groups Miss Opportunities appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored folio