Online-only News Brands Garner More “Buzz” than Print-Affiliated Counterparts

Online-only news sites received more—and more positive—online “buzz” than their print-affiliated counterparts in 2011, according to a data-mining tool developed by digital marketing agency Zeta Interactive. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-12-02 00:00:00 UTC ]

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News Briefs: Week of August 11, 2014

Court grants preliminary approval to Apple settlement and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple settlement


For $100,000, GQ Magazine's Most 'Elite' Readers Will Promote Your Brand

Here's the pitch Conde Nast's GQ magazine is giving marketers: Spend at least $100,000 with us and get access to 57 "elite" GQ readers who will help promote your brand across print and digital. The program, called GQ57, is the magazine's latest effort to tap digital-ad budgets by enlisting... Continue reading at Advertising Age

[ Advertising Age | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #september issue #creative director


Bowker: title numbers hold steady in US print market

A 1.6% decline in the number of traditionally published print titles in the US last year shows... Continue reading at The Bookseller

[ The Bookseller | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print market #6% decline


Google News Gives Publishers More Control Over How It Indexes Their Sites

While European publishers have a rather contentious relationship with Google News, U.S. publishers have no such qualms and are more than happy to be indexed by the search giant’s crawlers. And starting today with the launch of the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european publishers #google news #contentious relationship


The Catholic Book Trade: Brand Loyalty for Niche Publishing

One area of publishing where brand loyalty reigns is in religious books, and Roman Catholic books in particular, largely resulting from market fragmentation. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #niche publishing #religious books


News Corp, HarperCollins Complete Purchase of Harlequin

After the acquisition Harlequin will operate as a standalone subsidiary of HarperCollins Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
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News Briefs: Week of August 4, 2014

Harlequin sale to HarperCollins closes and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
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Lost Dr. Seuss stories from the 1950s come back into print

"Horton and the Kwuggerbug and More Lost Stories" by Dr. Seuss will hit bookstores September 9th. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-01 00:00:00 UTC ]
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Evernote Teams with FastPencil for E-books and Print

Evernote users can import their notes into FastPencil and create an ebook or PDF that can be distributed through all the major ebook retail platforms. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #evernote users


Manga Buzz is Strong at Comic-Con 2014

While there were fewer manga-related panels than ever on the programming schedule at Comic-con International, there was still lots to see on the floor and publishers reported strong sales at this year's show. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comic-con international


Brands' Big Challenge: Making the Mind Shift to Mobile

Josh Bernoff, coauthor of the pivotal book on social media, Groundswell, describes himself on Twitter as a "Forrester analyst, idea developer and troublemaker." His latest book on The Mobile Mind Shift certainly lives up to those descriptions.In it, Bernoff discusses the difficulties companies... Continue reading at Advertising Age

[ Advertising Age | 2014-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big challenge #forrester analyst


Short Takes: Religion Publishing News Briefs, July 23, 2014

New partnership for a new house; book award nominations open; indie honors for two publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-23 00:00:00 UTC ]
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App partners with HarperCollins to digitize your old print books

BitLit has landed a deal with the publisher to allow readers to get their print books into an ebook format. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #ebook format


Target Mobilizes Back-to-School Print Campaign With Image Recognition

Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at... Continue reading at AdWeek

[ AdWeek | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #architectural digest #real simple #mobile device #e-commerce site #drive sales


Beyond the Paywall: Future Valuation of News

News pay models seem to be caught in a publishing purgatory. Newspaper publishers have the need to make content accessible, shareable, viral even. And yet, much of it is nestled behind paywalls, some of which have been erected with greater success th ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper publishers #greater success


Michelle Phan Sued Over Music Rights: How Will Brands and Influencers React?

Makeup guru Michelle Phan, one of YouTube's most popular publishers with over 6.7 million subscribers, may have the vast influence that can give brands the exposure they crave. But, that hasn't stopped electronic dance music label Ultra from suing her for allegedly using its music without the... Continue reading at AdWeek

[ AdWeek | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international audience #record label #great taste


Dutch courts lets ebook reseller stay online

Dutch publishers have failed in their efforts to immediately close down ebook reselling site Tom Kabinet.The Amsterdam District Court ruled Monday that the reseller can stay in business, after the Dutch Publishers Association (DPA) filed a preliminary case at the beginning of July to urgently... Continue reading at PC World

[ PC World | 2014-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dutch publishers #copyright infringement #original owners


Riding the Juggernaut That Left Print Behind

Even if you aren’t one of those people worried about media consolidation — there are many in that number — the big bolt of lightning last week that pierced a summer of ennui in entertainment and publishing news was hard ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #left print #publishing news


HarperCollins brings E R Eddison back into print

HarperCollins has signed world rights for the literary work of Eric Rücker Eddison, often... Continue reading at The Bookseller

[ The Bookseller | 2014-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary work


Time Inc. Creates Native Ad Group to Forge Programs Across Brands

Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr.... Continue reading at Advertising Age

[ Advertising Age | 2014-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vp-global marketing #mark ford #entertainment weekly #travel leisure