Octopus unveils guerilla campaign for Women Don’t Owe You Pretty

Octopus is rolling out a guerilla marketing campaign for Women Don’t Owe You Pretty, as the debut feminist memoir's sales exceed 100,000 copies through UK Bookscan in its first six months. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-12-07 02:21:29 UTC ]
News tagged with: #women don #bookscan

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TV and radio plans revealed for Billy Connolly's first ever book publicity campaign

Two Roads will head up Sir Billy Connolly’s first ever book publicity campaign for Tall Tales and Wee Stories.   Continue reading at The Bookseller

[ The Bookseller | 2019-09-09 13:05:19 UTC ]
More news stories like this | All news stories tagged with: #wee stories #billy connolly


The Youth Vote: Women’s Suffrage Centennial

Forthcoming titles introduce key figures in the ongoing fight for voting rights, years before their intended readership can cast a ballot. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-06 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #voting rights #ongoing fight


Primadonna Prize shortlist unveiled as inaugural festival hailed a success

The shortlist for the inaugural Primadonna Prize has been unveiled at the Primadonna Festival weekend, dedicated to championing women writers.  Continue reading at The Bookseller

[ The Bookseller | 2019-09-06 00:40:37 UTC ]
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Roffey launches PR campaign Crowdfunder for next novel

Author Monique Roffey has launched a Crowdfunder campaign to help finance the PR campaign for her next novel.  Continue reading at The Bookseller

[ The Bookseller | 2019-09-05 05:28:08 UTC ]
More news stories like this | All news stories tagged with: #pr campaign


Penguin Business unveils podcast and expert series year on from rebrand

Penguin Business has revealed, almost a year on from its rebrand, that it will be exploring mental wellbeing and entrepreneurialism with a new ‘Expert’ series launching this month, with a careers podcast launching next year. Continue reading at The Bookseller

[ The Bookseller | 2019-09-04 16:57:01 UTC ]
More news stories like this | All news stories tagged with: #penguin business


6 Books Written by Women Working in Tech

We need more women in tech, so when women in the field write about it, it's important to pay attention. Get insight from these books by women in tech. Continue reading at Book Riot

[ Book Riot | 2019-09-04 10:34:21 UTC ]
More news stories like this | All news stories tagged with: #books written #pay attention #women working


Women's World Cup showed how safety guardrails cost brands valuable audiences

For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 22:13:52 UTC ]
More news stories like this | All news stories tagged with: #digital publishers #brand safety #marketing campaigns #pride month #hate speech #president trump #artificial intelligence


A robot read 3.5 million books to find we describe women by appearance, and men by virtue.

Researchers have used machine-learning (a reading robot!) to read 3.5 million books published between 1900 and 2008, and tally all the adjectives used to describe men and women. Not surprisingly, women in books are beautiful and men are true-hearted! Yup, when positively described, women (or... Continue reading at Literrary Hub

[ Literrary Hub | 2019-08-28 13:30:07 UTC ]
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Essex library campaigners prepare for action as 1,600 back petition to stop volunteer service

Library campaigners in Essex are gearing up for a county wide day of action next month, as more than 1,600 people sign a petition against plans for volunteers to run some facilities.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-28 05:47:04 UTC ]
More news stories like this | All news stories tagged with: #library campaigners


Why are women so captivated by tales of murder?

Rachel Monroe urges us to think more critically about the true-crime genre’s appeal. Continue reading at The Washington Post

[ The Washington Post | 2019-08-23 12:29:55 UTC ]
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Sea-weed? Boston seafood chain celebrates legal pot with trippy campaign: Marketer's Brief

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. A Boston-area seafood chain is giving new meaning to baked fish. Legal Sea Foods is celebrating the legalization... Continue reading at Advertising Age

[ Advertising Age | 2019-08-21 19:13:12 UTC ]
More news stories like this | All news stories tagged with: #digital media #jessica wohl #previously cmo #executive vp #npd group #75th anniversary


Rare Jane Austen letter saved as public campaign raises £10k

Jane Austen’s House Museum has saved a section of a letter by Jane Austen after “an outpouring of generosity from the public” saw £10,000 raised in six weeks. Continue reading at The Bookseller

[ The Bookseller | 2019-08-21 07:48:21 UTC ]
More news stories like this | All news stories tagged with: #jane austen


Hamlyn bags book from Loose Women stars

Octopus imprint Hamlyn has bagged a book of anecdotes, laugh-out-loud moments and uplifting life lessons from ITV panel show “Loose Women”, marking its 20th anniversary. Continue reading at The Bookseller

[ The Bookseller | 2019-08-20 04:41:45 UTC ]
More news stories like this | All news stories tagged with: #20th anniversary


Essex library campaigners urge community groups to withdraw help

Essex library campaigners are warning community groups could face an “unsustainable burden” of nearly £50,000 a year if they choose to run a local library service - and are calling on more to withdraw their offers to run local libraries. Continue reading at The Bookseller

[ The Bookseller | 2019-08-19 21:57:18 UTC ]
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Oneworld scoops novel from Women's Prize-winner Jones

Oneworld has scooped another novel from Women’s Prize-winner Tayari Jones, a "compelling story of two half-sisters bound by family secrets". Continue reading at The Bookseller

[ The Bookseller | 2019-08-18 12:05:38 UTC ]
More news stories like this | All news stories tagged with: #family secrets #compelling story #oneworld scoops


Frankfurter Buchmesse Announces Centerpiece Event for ‘Create Your Revolution’ Campaign

In looking for 'solutions and people who make a positive difference,' Frankfurt this year is assembling speakers on challenge and change. The post Frankfurter Buchmesse Announces Centerpiece Event for ‘Create Your Revolution’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-16 10:43:08 UTC ]
More news stories like this | All news stories tagged with: #frankfurter buchmesse #campaign appeared


Quarto bolsters campaigns and marketing team with Basset and Price

The Quarto Group has appointed Viviane Basset and Dannie Price to its UK campaigns and marketing team. Continue reading at The Bookseller

[ The Bookseller | 2019-08-15 16:04:41 UTC ]
More news stories like this | All news stories tagged with: #quarto #quarto group #marketing team


Black & White signs McBride's 'inspiring' collection of stories from Irish women

Black & White will publish Caitlin McBride's "intimate and inspirational" collection of stories from Irish women later this year.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-15 13:41:32 UTC ]
More news stories like this | All news stories tagged with: #black white


Piatkus lands 'ground-breaking' Jackson polemic on women's healthcare

Piatkus has signed journalist Gabrielle Jackson’s “ground-breaking” polemic on the state of women’s healthcare. Continue reading at The Bookseller

[ The Bookseller | 2019-08-13 21:57:17 UTC ]
More news stories like this | All news stories tagged with: #piatkus lands


UK’s Publishers Association Leads ‘Axe the Reading Tax’ Campaign

With Brexit looming larger as the UK's new government takes charge, the publishing industry steps up its drive to drop the VAT on digital reading. The post UK’s Publishers Association Leads ‘Axe the Reading Tax’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-12 05:30:59 UTC ]
More news stories like this | All news stories tagged with: #publishers association #publishing industry #digital reading #reading tax #campaign appeared #post uk