Obama's tech wizard hones his media weapons to help Miliband get to No 10

He was the scourge of Mitt Romney in the 2012 US election, now Obama's 'backroom Brit' is heading Labour's digital response team for its 2015 campaignIn his new book about the 2012 US presidential election campaign, the Time journalist Mark Halperin singles out the role played by a young Briton in Barack Obama's re-election.It was 26 July and Obama's Republican challenger, Mitt Romney, was asked while on a visit to London if he thought the UK capital was ready for the Olympics. Astonishingly, Romney told the TV interviewer that he wasn't sure, noting that a "few things" were "disconcerting" and that it wasn't clear whether the British people would "come together and celebrate the Olympic moment".As diplomatic blunders go, it took some beating, but the comments were not immediately seen as a story in the US media and were not aired in a TV package that went out there that night."But, in Chicago, a young 'Obaman' on the digital rapid-response team named Matthew McGregor noticed them in the NBC transcript," writes Halperin. The former Labour party operative, who had been headhunted by the Democrats to direct Obama's digital rapid-response unit, "shipped the transcript to some pals in the British press, flagging the potentially rankling bits", writes Halperin. Within minutes, the story was ablaze online. David Cameron rebuked Romney and, hours later, Boris Johnson yelled out to a huge crowd gathered in Hyde Park to greet the Olympic torch, ridiculing the US visitor and... Continue reading at 'The Guardian'

[ The Guardian | 2013-12-01 00:00:00 UTC ]
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Hitting the Books: Meet Richard Akrwright, the world's first tech titan

You didn't actually believe all those founder's myths about tech billionaires like Bezos, Jobs and Musk pulling themselves up by their bootstraps from some suburban American garage, did you? In reality, our corporate kings have been running the same playbook since the 18th century when... Continue reading at Engadget

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10 books to add to your reading list in September

Bethanne Patrick's recommended reads for September include novels from Ben Fountain and Anne Enright and nonfiction on mental illness, AR-15s and doppelgangers. Continue reading at Los Angeles Times

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Media Briefing: How digital publishers spent summer 2023 

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Transition and renewal: The 10 best books of August

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Is ‘War Games’ Homeworld 3’s secret weapon?

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Troubles for property insurers spells more losses at Digital Media Solutions

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As Digital Media Falters, Betches Hits Its Stride, Expanding Headcount and Revenue Streams

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10 Books to Make You a Better Writer

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10 books to add to your reading list in August

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How Vice Media Went Bankrupt

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Exclusive: Mailchimp Owner Intuit Launches Media Network for Small Businesses

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