Given the savagery with which New England Patriots dispatched the Pittsburgh Steelers, NBC executives would have been forgiven for thinking that last night’s “Sunday Night Football” opener would disappoint on the ratings front. And while viewers began tuning out once Tom Brady and Co. had established a 20-0 lead at the half, the final deliveries for this lopsided AFC clash were higher than they were a year ago. According to Nielsen live-plus-same-day data, the Patriots’ 33-3 curb-stomping of the Steelers averaged 22.2 million viewers and a 12.6 household rating, edging last year’s analogous (and far more compelling) Bears-Packers showdown by the slimmest of margins. (Boosted by Aaron Rodgers’ near-miraculous comeback effort, the 2018 “Sunday Night Football” premiere averaged 22.1 million viewers and a 12.5 household rating, which would make it NBC’s second highest-rated broadcast of the season.) Streaming on NBC and NFL digital platforms brought last night’s overall delivery up to 22.7 million viewers. While it was a matchup that looked awfully good on paper, Bill Belichick and Tom Brady had drawn up a game plan that made for a far less viewer-friendly experience for those of us west of I-495. Brady completed 24 of 36 passes for 341 yards and three touchdowns, while New England’s defense throttled the Steelers at every turn. Ben Roethlisberger, who finished last year’s campaign with a league-high 5,129 passing yards, connected on just 27 of 47 tosses for 276 yards... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-09 22:50:19 UTC ]
News tagged with:
#instant classic
#average draw
#hotly anticipated
#sunday afternoon
#press time
#nielsen
Malcolm Gladwell and Ursula Le Guin lead call to US justice department to investigate its ‘monopoly as a seller of books’Authors including Malcolm Gladwell, Ursula Le Guin, Michael Chabon and Ann Patchett are putting their names to a letter attacking Amazon’s “abuse of its dominance in the world... Continue reading at The Guardian
[ The Guardian | 2015-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest initiative
#authors united
#douglas preston
#michael lewis
#daniel handler
Despite the hype around blockbuster movies, indie publishers like Baby Tattoo, Top Cow and Top Shelf, manage to launch graphic novels of all kinds at Comic-Con International. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#comic-con international
#indie publishers
#top cow
#top shelf
The Chancellor of the Exchequer is said to be preparing to announce tomorrow (8th July) that he will give local authorities responsibility for Sunday trading laws. Currently all shops in the UK can open for six hours between 10am and 6pm on a Sunday. Small shops, those covering less than 3,000... Continue reading at The Bookseller
[ The Bookseller | 2015-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small shops
#stay open
Look west on Tuesday night: Jupiter and Venus will nearly converge, and you don't need a telescope to see their planetary dance. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#night sky
#tuesday night
Bloomsbury Children’s Books has revealed plans for a second Harry Potter Book Night in 2016. The event, which will take place on the 4th February, will again include events and activities based on the seven Harry Potter books penned by J K Rowling. More than 10,000 schools, libraries,... Continue reading at The Bookseller
[ The Bookseller | 2015-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bloomsbury children
#revealed plans
#4th february
#include events
#activities based
A controversial plan to increase Sunday retail openings is going through French parliament in a wide-ranging economic bill that aims to boost growth and foreign investment. The bill proposes to increase from five to 12 the number of Sundays retailers can trade at the local mayor’s discretion,... Continue reading at The Bookseller
[ The Bookseller | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#controversial plan
#extra time
Media executives said it's not unusual to book a dozen or so meetings during the day and then hit five or six parties at night. As for sleep? You can do that when you get stateside."It's a beautiful place, but it's no vacation," said Jon Steinberg, North American CEO of The Daily Mail. "It's... Continue reading at Advertising Age
[ Advertising Age | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sleepless nights
#jon steinberg
#daily mail
#decade ago
#publishing execs
Magazine publishers get a win in court, but uncertainty over timing remains. The post USPS Exigent Rate Hike Nullified…Sort Of appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine publishers
A new literary-themed East London club night, called Late Night Library Club, is being launched, with the first event celebrating Sarah Waters’ Tipping the Velvet (Virago). Late Night Library Club has been set up by the team behind The Amy Grimehouse cinema and arts club night that celebrates... Continue reading at The Bookseller
[ The Bookseller | 2015-05-29 00:00:00 UTC ]
More news stories like this |
Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age
[ Advertising Age | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#check google
#ad viewability
#chief concern
#buying online
L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on. Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent "video-through rate" for L'Oréal in a recent five-week ad campaign across various publishers.... Continue reading at AdWeek
[ AdWeek | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#land rover
#hot topic
#digital advertising
#video ads
The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served... Continue reading at Advertising Age
[ Advertising Age | 2015-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#web publishers
#major publishers
#ad spending
Chinese-American author Yiyun Li is the first female winner of the £30,000 Sunday Times EFG Short Story Award for her story "A Sheltered Woman". Director Richard Eyre presented Li with her winner's cheque at the Stationers’ Hall this evening (Friday 24th April). Continue reading at The Bookseller
[ The Bookseller | 2015-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sheltered woman
Over 7,000 people have volunteered to donate one of a shortlist of 20 books to the 35% of the population who are not regular readersA quarter of a million books are due to find new homes tonight, as thousands of book-lovers hit the streets to give away their favourite titles as part of World... Continue reading at The Guardian
[ The Guardian | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#million books
#favourite titles
#david almond
More than 250,000 books are to be handed out for free as part of World Book Night Continue reading at BBC News
[ BBC News | 2015-04-22 00:00:00 UTC ]
More news stories like this |
When the managers of indie giants Garbage asked photographer Pat Pope to use his pictures for no fee, he made a standA professional photographer for more than 20 years, and published in Q, Melody Maker and Rolling Stone, Pat Pope has worked with many of the biggest names in pop and rock music,... Continue reading at The Guardian
[ The Guardian | 2015-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#biggest names
#david bowie
Amazon's position in the market is damaging progress in the book trade, according to the president of the Booksellers Association, Tim Walker. Speaking on a panel about publishing and technology at the Nielsen BookInsights conference yesterday (25th March), Walker said that Amazon's dominance... Continue reading at The Bookseller
[ The Bookseller | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tim walker
#ebook market
#book trade
#booksellers association
#negative impact
The Booksellers Association has welcomed the launch of a “radical” review of the business rates system in the UK. The government revealed today (16th March) that the review had begun and would report back in time for the 2016 budget. "The time has come for a radical review of this important... Continue reading at The Bookseller
[ The Bookseller | 2015-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#booksellers association
#report back
Bloomsbury has signed a debut book from mathematician David Sumpter, looking at the statistical background behind football. Commissioning editor Jim Martin signed world rights to More than a Game in a deal with Chris Wellbelove at Greene & Heaton. The book will published on Bloomsbury's... Continue reading at The Bookseller
[ The Bookseller | 2015-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#debut book
#chris wellbelove
#greene heaton
#popular science
#champions league
Pentagram's Emily Oberman tells us about how she channeled her inner super-nerd to help Taschen create the ultimate SNL Bible.Pentagram's Emily Oberman is pretty much Saturday Night Live's go-to designer at this point. She's done three separate SNL identities, including this year's... Continue reading at Fast Company
[ Fast Company | 2015-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest project