Given the savagery with which New England Patriots dispatched the Pittsburgh Steelers, NBC executives would have been forgiven for thinking that last night’s “Sunday Night Football” opener would disappoint on the ratings front. And while viewers began tuning out once Tom Brady and Co. had established a 20-0 lead at the half, the final deliveries for this lopsided AFC clash were higher than they were a year ago. According to Nielsen live-plus-same-day data, the Patriots’ 33-3 curb-stomping of the Steelers averaged 22.2 million viewers and a 12.6 household rating, edging last year’s analogous (and far more compelling) Bears-Packers showdown by the slimmest of margins. (Boosted by Aaron Rodgers’ near-miraculous comeback effort, the 2018 “Sunday Night Football” premiere averaged 22.1 million viewers and a 12.5 household rating, which would make it NBC’s second highest-rated broadcast of the season.) Streaming on NBC and NFL digital platforms brought last night’s overall delivery up to 22.7 million viewers. While it was a matchup that looked awfully good on paper, Bill Belichick and Tom Brady had drawn up a game plan that made for a far less viewer-friendly experience for those of us west of I-495. Brady completed 24 of 36 passes for 341 yards and three touchdowns, while New England’s defense throttled the Steelers at every turn. Ben Roethlisberger, who finished last year’s campaign with a league-high 5,129 passing yards, connected on just 27 of 47 tosses for 276 yards... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-09 22:50:19 UTC ]
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Author Jeanette Winterson has said she fears a "species wipe out" of small independent shops in London in the wake of the business rates re-evaluation set to come in April. Continue reading at The Bookseller
[ The Bookseller | 2017-01-25 00:00:00 UTC ]
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With a core team of four in embedded in the Calais Jungle camp, Copa90 turned 18 hours of filmed footage into about 40 pieces of video content to be distributed across Facebook, YouTube, Twitter, Instagram Snapchat and ITV’s hub. “It’s a big consideration when shooting where something is going... Continue reading at Digiday
[ Digiday | 2017-01-19 00:00:00 UTC ]
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Pronoun, a Macmillan self-publishing subsidiary acquired in 2016, has set new author royalty rates and is launching a program to offer its authors customizable author pages. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-17 00:00:00 UTC ]
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France’s inaugural Reading Night on Saturday (14th January) was a “great success,” according to the culture ministry, which initiated and partially subsidised the event. Continue reading at The Bookseller
[ The Bookseller | 2017-01-17 00:00:00 UTC ]
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At the Book Industry Guild of New York's annual President's Night event, Hachette Book Group CEO Michael Pietsch spoke on his four-decade career in publishing, innovations in the industry, and the industry-wide efforts to work in a market with flat revenue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-12 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2017-01-12 00:00:00 UTC ]
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It was perhaps the most riveting college football title game since the fabled USC-Texas tilt in the 2006 Rose Bowl, and yet Monday night's bruising Clemson-Alabama thriller failed to make a dent in the record books.Clemson's last-second (literally) come-from-behind victory over the Crimson Tide... Continue reading at Advertising Age
[ Advertising Age | 2017-01-11 00:00:00 UTC ]
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Facebook is ordered to pay £3,000 damages to a loyalist flags protester for publishing comments about his children's religion. Continue reading at BBC News
[ BBC News | 2016-12-21 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2016-12-16 00:00:00 UTC ]
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Lee Child’s Night School has reclaimed its pole position in the Weekly E-Book Ranking, after a brief week in second place when Scott Mariani’s The Devil’s Kingdom upset the apple cart. Continue reading at The Bookseller
[ The Bookseller | 2016-12-13 00:00:00 UTC ]
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Max Porter has won the Sunday Times/Peters Fraser + Dunlop Young Writer of the Year Award 2016 for his "extraordinary" debut Grief is the Thing with Feathers (Faber). Continue reading at The Bookseller
[ The Bookseller | 2016-12-09 00:00:00 UTC ]
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The chief arts writer for the Sunday Times, Ireland, Eithne Shortall, is publishing a romantic comedy with Atlantic. Continue reading at The Bookseller
[ The Bookseller | 2016-12-09 00:00:00 UTC ]
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Black Friday damages high street sales for weeks before the event, a report from KPMG has revealed. Continue reading at The Bookseller
[ The Bookseller | 2016-12-07 00:00:00 UTC ]
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The Reading Agency's chief executive Sue Wilkinson on how the organisation is revamping World Book Night. Continue reading at The Bookseller
[ The Bookseller | 2016-12-07 00:00:00 UTC ]
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The Reading Agency has announced a new "targeted approach" for World Book Night 2017 with giveaway titles including authors such as The Bookseller's contributing editor Cathy Rentzenbrink, Polari Prize-winner Paul McVeigh and colouring-in bestseller Millie Marotta. Continue reading at The Bookseller
[ The Bookseller | 2016-12-06 00:00:00 UTC ]
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As tech giants continue their push to speed up load times for advertising and publishers across the mobile web, early numbers from one of them seem to show that faster ads really do work better. According to research released today by Google and Teads, the video tech company, mobile publishers... Continue reading at AdWeek
[ AdWeek | 2016-12-03 00:00:00 UTC ]
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Instagram has recruited seven colleges to use Instagram Stories as part of a new initiative to show the behind-the-scenes atmosphere on game days through the rest of the college football season. For the program, Instagram is also providing training and insights on Instagram Stories. The approach... Continue reading at Digiday
[ Digiday | 2016-11-29 00:00:00 UTC ]
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International book taxation report indicates that Europe taxes its books at a much higher standard VAT rate than Asia does. The post IPA-FEP Global Report Promotes ‘Zero-Rating VAT’ on All Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-22 00:00:00 UTC ]
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Lee Child's latest Jack Reacher novel, 'Night School,' knocks John Grisham's 'The Whistler' down to #2 to claim the top spot on the iBooks bestseller list this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-16 00:00:00 UTC ]
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Amazon is launching a nationwide writing competition in search of a modern day version of popular poem "Twas Night Before Christmas". Continue reading at The Bookseller
[ The Bookseller | 2016-11-16 00:00:00 UTC ]
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