It’s no surprise that marketing budgets have been cut this year. With the upcoming months still being incredibly uncertain, many pubishers will be finding that their titles just aren’t getting the investment they wish they could. This time last year, countless titles were moved to the spring with the hope that we’d be in a better situation and the hit to sales would be less dramatic. Of course, an outcome of this is an extremely full publishing calendar but minimal funds to go around. Continue reading at 'The Bookseller'
[ The Bookseller | 2021-04-16 02:54:26 UTC ]
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Seven Dials is publishing a new cookbook containing over 100 "budget-friendly" recipes that can be prepared in under 20 minutes, and cost readers less than £20 a week. Continue reading at The Bookseller
[ The Bookseller | 2020-10-09 11:42:02 UTC ]
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Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek
[ AdWeek | 2020-09-02 14:20:11 UTC ]
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Chancellor Rishi Sunak is expected to announce temporary relief from business rates for high-street shops at his first Budget today. Continue reading at The Bookseller
[ The Bookseller | 2020-03-11 06:20:53 UTC ]
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Chancellor Rishi Sunak has abolished VAT on e-books, dubbed the “reading tax”, alongside halting business rates on small businesses for a year. Continue reading at The Bookseller
[ The Bookseller | 2020-03-10 22:51:42 UTC ]
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Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Rock for Light The World Series tonight returns to the... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 21:12:59 UTC ]
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If this particular model of the Acer Aspire 5 looks familiar, it's probably because it's been sitting atop Amazon’s laptop bestseller list for months. It’s easy to understand why. With a list price of $350 but usually selling for closer to $310, this AMD Ryzen 3-powered Aspire 5 packs some... Continue reading at PC World
[ PC World | 2019-09-25 10:00:00 UTC ]
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Ryan Swanson says the president believed in the benefits of exercise, for himself and the nation. Continue reading at The Washington Post
[ The Washington Post | 2019-09-19 12:30:11 UTC ]
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In what has become an annual rite under the Trump administration, the president’s fiscal year 2020 budget proposal calls for the elimination of the National Endowment for the Arts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-19 00:00:00 UTC ]
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ALA officials said the president's budget proposal was discouraging, but the bipartisan support in Congress over the past two years gives library supporters "reason to hope.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-11 00:00:00 UTC ]
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The 161-year-old newspaper publisher has hired its first-ever national ad sales vp in a bid to boost digital ad revenue. The post How McClatchy plans to pursue national advertisers’ digital budgets appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-15 00:00:00 UTC ]
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School librarians have reacted with dismay to the Budget news that schools are to receive a one-off payment of £400m, telling The Bookseller that schools will continue to struggle to buy books for their pupils. Continue reading at The Bookseller
[ The Bookseller | 2018-11-01 00:00:00 UTC ]
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The Chancellor of the Exchequer Philip Hammond will use today's Budget to announce a £1.5bn package of support for the High Street, including £900m in business rate relief, according to widespread reports. Continue reading at The Bookseller
[ The Bookseller | 2018-10-30 00:00:00 UTC ]
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The National Endowments of the Arts (NEA) and Humanities (NEH), along with the Institute of Museum and Library Services (IMLS), will continue to receive funding. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-26 00:00:00 UTC ]
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In this week's Rundown: Martech vendors pivot to blockchain, why Facebook can't iterate its way to a successful entertainment platform and more. The post The Rundown: Publishers sweat the ad details appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-15 00:00:00 UTC ]
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Gallery shows for Martin Soto Climent, Michèle Pearson Clarke and Simone Forti are full of wonder for the unknown and unknowable. Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-10 00:00:00 UTC ]
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Two recent books take readers into the pressure cooker that videogame development can so often become. Continue reading at Wired
[ Wired | 2017-09-29 00:00:00 UTC ]
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The budget battle is kicking up again in Washington, but this time with a note of optimism for libraries and library supporters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-19 00:00:00 UTC ]
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The NEA has issued 1,195 new grants, totaling $84.06 million, to arts organizations across the country. The awards come as the organization faces the prospect of being eliminated under the White House's proposed budget. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-21 00:00:00 UTC ]
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In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest worked together--perhaps with either the Advertising Research Foundation or the Interactive... Continue reading at AdWeek
[ AdWeek | 2017-04-20 00:00:00 UTC ]
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