A new "collaborative zine" from Nike Japan is putting a tech spin on coloring book pages. The shoe giant's latest campaign involves a booklet of black-and-white outlines of the latest Air Max releases, accompanied by an app that superimposes an augmented reality model of the shoe hovering over the page. As people physically color in... Continue reading at 'AdWeek'
[ AdWeek | 2020-07-10 19:22:40 UTC ]
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Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third installment of the franchise on Sept. 16, Lionsgate wants to conjure some of the same promotional magic... Continue reading at AdWeek
[ AdWeek | 2016-09-12 00:00:00 UTC ]
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The longlist has been announced for the 2016 National Book Award for Young People's Literature. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-12 00:00:00 UTC ]
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A new food director for Real Simple, a publisher leaves Elle Decor, and more... The post NYT Magazine Poaches from Wired| People on the Move – 9.7.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-07 00:00:00 UTC ]
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A homecoming at Sports Illustrated, changes at Reader's Digest, and more... The post Meredith Shuffles Publishers | People on the Move – 8.31.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-01 00:00:00 UTC ]
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Zhejiang University Press has events at BIBF this week, as Japan's Toto Serkan looks at Japan's mobile gaming market, and Scotland's Society of Young Publishers weighs the industry's interest in new skills. The post International Industry Notes: Beijing Book Fair, Japan’s Mobile Games,... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-23 00:00:00 UTC ]
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'Programming is a mean of self-expression, just like Lego and crayons,' according to Finland's Linda Liukas on her international children's book hit, 'Hello Ruby.' The post Finland’s Kickstarter Hit Is a Children’s Chart-Topper in Japan appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-23 00:00:00 UTC ]
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A shake-up at Law360, a new CRO at Hearst Magazines UK, and more... The post Bloomberg Media Names Global CRO | People on the Move – 8.10.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-10 00:00:00 UTC ]
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Japan’s Fair Trade Commission has raided the offices of Amazon in Japan on suspicion of it pressuring retailers to offer products at lower prices than on rival sites, Reuters has reported. Continue reading at The Bookseller
[ The Bookseller | 2016-08-09 00:00:00 UTC ]
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TV Guide Magazine appoints west coast bureau chief, Esquire hires two, and more... The post Vogue.com Site Director Departs | People on the Move – 8.3.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-03 00:00:00 UTC ]
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The Royal National Institute of Blind People is teaming up with Little, Brown to make Harry Potter and the Cursed Child Parts I and II script book accessible to people with sight loss. Continue reading at The Bookseller
[ The Bookseller | 2016-08-02 00:00:00 UTC ]
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ESPN the Magazine hires senior editor, Vice News appoints news director, and more... The post Refinery29 Names EVP of Partnerships and Distribution | People on the Move – 7.27.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-27 00:00:00 UTC ]
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The boom in adult coloring books is still going strong, and sales have driven growth in several categories so far in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-15 00:00:00 UTC ]
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Many famous names – from Dawn French to, more recently, Ronnie O’Sullivan – have turned their hand to fiction, a move that has a mixed legacyWhat does a person do when they find they have become a successful consumer brand? Assuming you embrace this appalling fate, you’ll want to put your name... Continue reading at The Guardian
[ The Guardian | 2016-07-14 00:00:00 UTC ]
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Major brands launch VR projects as audience awareness and hype grow. The post Magazine Publishers Begin to Embrace Virtual Reality appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-13 00:00:00 UTC ]
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Figures show 2015 book sales in Japan pulling ahead 'slightly' by comparison to magazine sales. One runaway bestseller might deserve as much credit as softer sales in the fashion media. The post Did Matayoshi ‘Spark’ Japan’s Growth in Book Sales? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-12 00:00:00 UTC ]
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The former chairman of Faber & Faber was a loyal friend to those he published and a sworn enemy of boredomArtists require solitude to get anything done, but that is not all they need. As they work, they might like to believe that they are outside the market, in a private dreaming space. But... Continue reading at The Guardian
[ The Guardian | 2016-07-10 00:00:00 UTC ]
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The Lad Bible has been experimenting with Facebook Live for the past two months across its portfolio and is ramping up output to four a week, plus putting in place a dedicated Facebook Live team. The videos are getting views in the millions, outreaching many publishers that weren’t born on... Continue reading at Digiday
[ Digiday | 2016-07-07 00:00:00 UTC ]
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Quartz appoints VP global marketing, USAToday and Salon.com editors-in-chief leave, and more... The post Hearst Magazines Appoints VP, Consumer Engagement | People on the Move – 6.15.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
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I’m not sure exactly when 23-year-old Chicago emcee Chance the Rapper transitioned from quirky alt-rap charmer to full-blown pop visionary, but I’m pretty sure it’s happened. Chance’s third full-length solo effort, Coloring Book, released for free this past Friday, has the sound and feel of a... Continue reading at Slate
[ Slate | 2016-05-17 00:00:00 UTC ]
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Got adult coloring books? The millions of copies of adult coloring books that have been sold in the past four years proves that the joy, excitement, and memories of this uncomplicated childhood pleasure really have no age limit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-14 00:00:00 UTC ]
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