Nike Japan Allows People to Color Their Own Sneakers Through an Augmented Reality Zine

A new "collaborative zine" from Nike Japan is putting a tech spin on coloring book pages. The shoe giant's latest campaign involves a booklet of black-and-white outlines of the latest Air Max releases, accompanied by an app that superimposes an augmented reality model of the shoe hovering over the page. As people physically color in... Continue reading at 'AdWeek'

[ AdWeek | 2020-07-10 19:22:40 UTC ]
News tagged with: #nike japan #collaborative zine #tech spin #shoe giant #black-and-white outlines #shoe hovering #coloring book

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Color It Confusing: Can the UK’s VAT People Classify Coloring Books as Not Books?

If Her Majesty's Revenue and Customs office can somehow categorize coloring books as not books—and "incomplete" because they're not colored in—what might publishers have to pay in VAT? The post Color It Confusing: Can the UK’s VAT People Classify Coloring Books as Not Books? appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-25 00:00:00 UTC ]
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YouTube rolls out augmented reality, virtual try-ons for makeup brands, influencers

YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age

[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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Peter Rabbit brought to life on augmented reality app Bookful

Peter Rabbit is to be brought to virtual life via augmented reality app Bookful, launched by Israeli immersive content company Inception. Continue reading at The Bookseller

[ The Bookseller | 2018-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #peter rabbit


Galit Ariel Augments the Reality of Frankfurt: ‘Marrying the Digital and Physical Is the Best Way’

'Publishers have the responsibility and opportunity to use technology to extend their reach as well as to explore new media,' says Galit Ariel ahead of her appearance at the Frankfurter Buchmesse. The post Galit Ariel Augments the Reality of Frankfurt: ‘Marrying the Digital and Physical Is the... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-09-24 00:00:00 UTC ]
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Children's author brings books to life through augmented reality

There's nothing quite like having a book literally come to life in the palm of your hands. Continue reading at Stuff

[ Stuff | 2017-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #augmented reality


Acid Attacks And Augmented Reality: How Priya's Mirror Is Using Tech To Change India

Ram Devineni and illustrator Dan Goldman tell the story of Priya, an Indian superhero who empowers women. Ram Devineni and illustrator Dan Goldman tell the story of Priya, an Indian superhero who empowers women.Pokémon Go has made 2016 an exciting year for augmented reality... Continue reading at Fast Company

[ Fast Company | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #augmented reality


Japan’s Akutagawa and Naoki Prizes Go to ‘Exclusively Literary People’

The public may be less than thrilled to see Japan's latest major book prizes awarded to people who are 'not TV talent or celebrities," commentators say, but that is 'as it should be.' The post Japan’s Akutagawa and Naoki Prizes Go to ‘Exclusively Literary People’ appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post japan


Google Takes Books Through The Looking Glass With Augmented Reality

The technology could one day serve as the basis for a product that embraces the physical book, while adding cool digital content on top.Technology that would bring the experience of reading a book into the 21st century—and not by replacing the book with a computer—was patented today by Google,... Continue reading at Fast Company

[ Fast Company | 2016-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trademark office #augmented reality #physical book


How do people with groundbreaking ideas bring them into reality?

Adam Grant is not your typical business school professor. Just 34, he reached tenure while still in his 20s and finished his doctorate in less than three years. He writes op-eds with Facebook Chief Operating Officer Sheryl Sandberg and got a book blurb from the likes of J.J. Abrams, the director... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-02-07 00:00:00 UTC ]
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Meredith Launches Multibranded Augmented Reality Effort

  Augmented reality plays are usually rolled out one title at a time, but Meredith has launched the enhanced execution across its entire Parents Network, linking them with a single app. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single app


Layar Creator sees an interactive future for print media via augmented reality (video)

Heavy hitters across several industries have tried to find the perfect balance between the old and the new to breathe some life into what's been described as a dying medium. Layar "wants to make the world clickable" with its augmented reality software and doesn't plan on letting paper-based... Continue reading at Engadget

[ Engadget | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web app #mobile app #digital world


PS3 gets augmented reality books

Sony unveils a Harry Potter-based book, part-written by JK Rowling, as the first Wonderbook title for its Playstation console. Continue reading at BBC World

[ BBC World | 2012-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jk rowling


Marvel announces augmented reality app, exclusive digital comics at SXSW

Not content with simply doling out free digital comics to fans who favor the tangible page, Marvel is now giving readers a new reason to reach for their tablets: augmented reality. Android and iOS devices will be able to look beyond the page using Marvel AR, an Aurasma-powered app slated to... Continue reading at Engadget

[ Engadget | 2012-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #official announcement #ios devices


Marvel Hopes to Give Comic Books a Boost With Augmented Reality Content

The Marvel AR app will be released in April for Apple's iPhones and iPad as well as smartphones and tablets, the comic book publisher said in a statement. Continue reading at PC World

[ PC World | 2012-03-12 00:00:00 UTC ]
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Meredith Taps ‘Access Hollywood’ EP for ‘People’ TV Series | People on the Move

[caption id="attachment_180858" align="alignright" width="150"] Rob Silverstein[/caption] Meredith Corp. is planning to launch a syndicated daily TV show based on the People brand, the company said Tuesday, bringing on longtime "Access Hollywood" showrunner Rob Silverstein as executive... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-20 20:57:57 UTC ]
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Color Space is a VR coloring book to help you relax

Let's face it: with the COVID-19 pandemic creating chaos, you're probably looking for something, anything to shut out the outside world and help you relax. Thankfully, you might have an option if you happen to have an Oculus VR headset. Lighthaus h... Continue reading at Engadget

[ Engadget | 2020-03-21 03:27:00 UTC ]
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Longtime Glamour Editor Joins People Magazine | People on the Move

People editor-in-chief Dan Wakeford announced his first hire and several promotions since taking on his new role in March. [caption id="attachment_160467" align="alignright" width="150"] Wendy Naugle[/caption] Wendy Naugle was brought on as the new deputy editor for the magazine. She joins... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-20 16:36:32 UTC ]
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Ten Speed, Chef Bryant Terry Launch 4 Color Books

Random House's Ten Speed Press imprint has established a new imprint, 4 Color Books, with Bryant Terry, the NAACP Image Award and James Beard Award–winning chef and educator. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-03 04:00:00 UTC ]
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Cover reveal: Wole Soyinka’s Chronicles from the Land of the Happiest People on Earth.

Literary Hub is pleased to reveal the US cover for Wole Soyinka’s new novel, Chronicles from the Land of the Happiest People on Earth, which will be published on September 28 by Pantheon Books. This will be Soyinka’s first novel to be published in 48 years, and also the first since he won the... Continue reading at Literrary Hub

[ Literrary Hub | 2021-04-23 13:30:34 UTC ]
More news stories like this | News stories tagged with: #first novel #pantheon books #literary hub #happiest people #wole soyinka #cover reveal