Nike Japan Allows People to Color Their Own Sneakers Through an Augmented Reality Zine

A new "collaborative zine" from Nike Japan is putting a tech spin on coloring book pages. The shoe giant's latest campaign involves a booklet of black-and-white outlines of the latest Air Max releases, accompanied by an app that superimposes an augmented reality model of the shoe hovering over the page. As people physically color in... Continue reading at 'AdWeek'

[ AdWeek | 2020-07-10 19:22:40 UTC ]
News tagged with: #coloring book

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How The Onion Gets People to Read Sponsored Content: Make Fun of It

About a month ago, The Onion posted an article to its Facebook page with the headline, "Complete Idiot Forgot to Shave Area Between Nose and Mouth." The complete idiot, you might have guessed, sports a mustache. The Facebook post has more than 13,000 "likes," nearly 2,200 shares and reams of... Continue reading at Advertising Age

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #complete idiot #increasingly relying #scott donaton #sponsored post


Coloring Books Grow Up

When Penguin Random House announced recently that it had acquired world rights to the next two adult coloring books from Johanna Basford, the so-called queen of coloring, it was just the latest sign that the demand for coloring books in the U.S. is continuing to surge. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coloring books #johanna basford #latest sign


PRH Signs New Adult Coloring Books by Johanna Basford

The publisher bought next two coloring books from Basford, the illustrator behind the bestsellers 'The Secret Garden' and 'Enchanted Forest,' which kickstarted a bonafide publishing phenomenon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #johanna basford #publisher bought #coloring books #secret garden #enchanted forest


LBF’s Digital Minds Emphasizes “People Over Pixels”

If one theme resonated at the London Book Fair's Digital Minds conference, it was that even in the age of digital, we need to remember we are selling books to humans. The post LBF’s Digital Minds Emphasizes “People Over Pixels” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling books


Amazon’s Bestselling Book is an Adult Coloring Book

To the surprise of many, the bestselling title at Amazon US is by Scottish illustrator Johanna Basford, whose adult coloring books are topping the charts. The post Amazon’s Bestselling Book is an Adult Coloring Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post amazon #bestselling book #bestselling title


Chronicle Books Partners to Launch Chronicle Books Japan

Chronicle Books and Top Partners,a company owned by the same corporation that operates Tsutaya Mega bookstore chain, to open Chronicle Books Japan boutiques in 25 of its stores this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chronicle books


Cat People, Riposte and Works that Work: the niche world of indie magazines

Mainstream mags may be shutting down, but specialist publishing has never been in healthier shape. So which magazines should you be subscribing to?While mainstream magazines are seeing sales fall, and long-standing titles such as Loaded are printing their final issues, the world of niche,... Continue reading at The Guardian

[ The Guardian | 2015-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #death knell


People on the Move: Tourneau Welcomes Katherine Bahamonde Monasebian as CMO

Former C-Wonder executive Katherine Bahamonde Monasebian has moved to Tourneau as chief marketing officer and new business development. In this role, Ms. Monasebian will lead efforts to further evolve the brand, digital and retail marketing strategy and e-commerce channel, as well as capitalize... Continue reading at Advertising Age

[ Advertising Age | 2015-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic designer


What's hotter than a sequel to 'Mockingbird'? A coloring book for grownups

Johanna Basford's 'Secret Garden' coloring book shot to the top of Amazon’s best-seller list this month, overtaking books by authors like Anthony Doerr, Paula Hawkins, and Harper Lee. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coloring book #johanna basford #secret garden #best-seller list #anthony doerr #paula hawkins #harper lee


Restructure at The Book People

The Book People is undergoing a company-wide restructure, with its Coventry site slated for possible closure. The mail order and e-commerce company has been undergoing an "intensive period of analysis" since venture capital company Endless LLP invested £10-20m in the business, and co-founder... Continue reading at The Bookseller

[ The Bookseller | 2015-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book people #mail order #e-commerce company


Time Inc. close to naming president of People

Time Inc., the nation's largest magazine publisher, is close to naming former TV executive Rich Battista to lead the company's largest brand, People magazine, as well as its sibling publication... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #people magazine #largest brand


Will a coloring book help you sleep better?

Research suggests coloring may lower stress, aid relaxation, and improve sleep and attention spans.  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coloring book


Veteran TV Exec Rich Battista Poised to Become People Magazine President

Time Inc., the nation's largest magazine publisher, is close to naming former TV executive Rich Battista to lead the company's largest brand, People magazine, as well as its sibling publication Entertainment Weekly, according to two people familiar with the matter.The position -- president of... Continue reading at Advertising Age

[ Advertising Age | 2015-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #people magazine #people familiar #largest brand #sec filings #recently served


People Magazine and Entertainment Weekly Begin Merging Staffs

Brands will still operate as two distinct entities. The post People Magazine and Entertainment Weekly Begin Merging Staffs appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #people magazine


People on the Move

Yahoo continues going after magazine editors and more... The post People on the Move appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post people #move appeared #magazine editors


Reality Check: Sizing Up VC-Backed Publishers' Prospects

Amid widening concerns that another startup bubble has formed, digital media remains a white-hot market among the private-investment community.Last year, venture capital poured at least $683 million into digital media companies worldwide -- more than twice the $277 million invested in 2013,... Continue reading at Advertising Age

[ Advertising Age | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vc-backed publishers #$683 million #trim costs


Check it Out with Andrew Richard Albanese: Why Do People Challenge Books?

For many, the tragic events in Paris have highlighted the importance of free expression. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free expression


Police raid Amazon’s headquarters in Japan

Police have raided Amazon’s headquarters in Tokyo following complaints about the wide availability of child pornography on its website. In a statement to The Bookseller, Amazon said it is co-operating fully with the police. “We don’t permit illegal items on our site, and we have systems and... Continue reading at The Bookseller

[ The Bookseller | 2015-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #child pornography


Japan officials ask McGraw-Hill to 'correct' history textbook

In the latest salvo from an increasingly confident conservative regime in Tokyo bent on revisionism, officials have requested that a US author and his publisher remove historic references to Japan's war time sex slaves from a history textbook. The publisher of Traditions & Encounters: A... Continue reading at The Bookseller

[ The Bookseller | 2015-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mcgraw-hill education #latest salvo #global perspective #statement issued