Nike Japan Allows People to Color Their Own Sneakers Through an Augmented Reality Zine

A new "collaborative zine" from Nike Japan is putting a tech spin on coloring book pages. The shoe giant's latest campaign involves a booklet of black-and-white outlines of the latest Air Max releases, accompanied by an app that superimposes an augmented reality model of the shoe hovering over the page. As people physically color in... Continue reading at 'AdWeek'

[ AdWeek | 2020-07-10 19:22:40 UTC ]
News tagged with: #coloring book

Other Publishing stories related to: 'Nike Japan Allows People to Color Their Own Sneakers Through an Augmented Reality Zine'


The Red-Hot Adult Coloring Book Trend Reaches Religion and Spirituality

Adult coloring books come with Hindu, Buddhist, and Christian themes from religion publishers this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christian themes #religion publishers


Discovery get experimental with virtual reality

Virtual reality may still be closer to science fiction for most people, but don't tell that to Discovery. The company's new eight-person virtual reality unit has gone deep on the tech with videos that show people what it's like to surf, swim with sharks and survive in the wild. Fusion has also... Continue reading at Digiday

[ Digiday | 2015-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #show people #virtual reality #science fiction #early days


On ad pricing, Condé Nast bows to the reality of digital

Like all traditional publishers, Condé Nast has had to adapt its brands as readers and advertisers shift their habits and spending to digital platforms. The changes haven’t gone unnoticed by ad buyers. They applauded Condé Nast’s greater flexibility, manifest in its native ad platform 23 Stories... Continue reading at Digiday

[ Digiday | 2015-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital platforms #digital appeared #traditional publishers #ad buyers #greater flexibility #ad products


Virtual Reality Manga Invades J-Pop Summit

An annual showcase of new and fun Japanese pop culture, San Francisco's J-Pop Summit will feature virtual and augmented reality manga display technology developed by FOVE and Ricoh for Kodansha Advanced Media Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual showcase


In Japan, a New Bookstore Doubles as a Hotel

Operated by Shibuya Publishing Booksellers, the new Book & Bed capsule hotel in Tokyo 'invites bibliophiles to sleep in the stacks' of an actual bookstore. The post In Japan, a New Bookstore Doubles as a Hotel appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #actual bookstore


On Managing Creative People in Publishing

Like other media industries, book publishing fundamentally relies on creativity. Here, agency executives offer some tips on managing creative people. The post On Managing Creative People in Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing appeared #media industries


20 Tiny Objects Color-Matched With Pantone Chips

Graphic designer Inka Mathew documents the prismatic—and petite—world around her.Two years ago, Inka Mathew was captivated by a vivid blue bloom in her front yard. The hue was so mesmerizing, she resolved to find out exactly what it was. A graphic designer by trade, Mathew headed straight for... Continue reading at Fast Company

[ Fast Company | 2015-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic designer #popular blog #book deal


Joe Manganiello is not a meathead, but he's flattered when people think he is

Joe Manganiello is deep, you guys. Like, there's way more to him than buff pecs and that killer smolder, and he readily turned preconceptions upside-down in a recent interview. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent interview


CUP closes Japan distribution company

Cambridge University Press is set to close its distribution company in Japan - United Publishers Services - and has put its staff into consultation.  The publisher bought the 60-year-old Tokyo company, which distributes over 150 academic publishers in addition to CUP titles in 2007, and The... Continue reading at The Bookseller

[ The Bookseller | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution company #publisher bought #bookseller understands


Glaister steps down as c.e.o of The Book People

The Book People’s co-founder Seni Glaister is stepping down from her role as c.e.o of the company. William Wellesley, who has been at the company since January, and has been previously joint managing director at Molton Brown and group chief operating officer at GEMS Education, has been appointed... Continue reading at The Bookseller

[ The Bookseller | 2015-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book people


The Coloring Book Phenomenon Takes Over Brazil

In Brazil this past April and May, 17.34% of all books sold were coloring books — a genre which has dominated the bestseller lists for months. The post The Coloring Book Phenomenon Takes Over Brazil appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past april #books sold #bestseller lists


Trinity Mirror faces reality in Birmingham - but there are dangers

Although publisher’s 25 job cuts make commercial sense, it must ensure that in its digital enthusiasm it favours editorial quality over content quantityTrinity Mirror is to cut 25 jobs in its Midlands operation: 19 jobs will go in Birmingham and six in Coventry.In a letter to staff, the company... Continue reading at The Guardian

[ The Guardian | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #digital audiences #printed editions


BookCon 2015: Candace Bushnell: Who Wants Reality?

Think Candace Bushnell, and you think of actress Sarah Jessica Parker and her swirling pink tutu dress getting splattered with mud by a passing bus. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #candace bushnell


BookCon 2015: Talking Truth, Love, Diversity, and Writing at ‘Reality Bites’ Panel

On a Saturday BookCon panel, Ellen Hopkins, Patrick Ness, Lauren Oliver, and Jason Reynolds discussed the relationships, characters, themes, and settings of their latest YA novels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ellen hopkins #patrick ness #lauren oliver


BookCon 2015: In Our World and Beyond Fantasy, and Reality

Joe Monti, executive editor for Simon & Schuster’s new Saga imprint for science fiction/fantasy, or SFF, admits that diversity is more than an intellectual exercise. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster


7 Ways to Get People to Share Your Snapchat Messages, Even Ads

Snapchat has been a lot more ad friendly of late. It still lacks some features brands love—giving users an easy way to follow their accounts and like their content, for instance—but it finally implemented the ability to share. Sharing is limited to the Discover section, where 12 digital... Continue reading at AdWeek

[ AdWeek | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media partners


How The Onion Gets People to Read Sponsored Content: Make Fun of It

About a month ago, The Onion posted an article to its Facebook page with the headline, "Complete Idiot Forgot to Shave Area Between Nose and Mouth." The complete idiot, you might have guessed, sports a mustache. The Facebook post has more than 13,000 "likes," nearly 2,200 shares and reams of... Continue reading at Advertising Age

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #complete idiot #increasingly relying #scott donaton #sponsored post


Coloring Books Grow Up

When Penguin Random House announced recently that it had acquired world rights to the next two adult coloring books from Johanna Basford, the so-called queen of coloring, it was just the latest sign that the demand for coloring books in the U.S. is continuing to surge. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coloring books #johanna basford #latest sign


PRH Signs New Adult Coloring Books by Johanna Basford

The publisher bought next two coloring books from Basford, the illustrator behind the bestsellers 'The Secret Garden' and 'Enchanted Forest,' which kickstarted a bonafide publishing phenomenon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #johanna basford #publisher bought #coloring books #secret garden #enchanted forest


LBF’s Digital Minds Emphasizes “People Over Pixels”

If one theme resonated at the London Book Fair's Digital Minds conference, it was that even in the age of digital, we need to remember we are selling books to humans. The post LBF’s Digital Minds Emphasizes “People Over Pixels” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling books