Nike is Ad Age's Marketer of the Year and Samsung is the world's biggest advertiser: Monday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a buyer. Nexstar Media Group, which owns over 170 TV stations, has agreed to purchase Tribune Media, which has more than 40 local stations, Reuters reports, citing unnamed sources. The deal is worth $4.1 billion, would create the largest local U.S. TV station operator, and could be officially announced today, Reuters says. These have been tumultuous times for Tribune Media; Sinclair Broadcast Group tried to buy it, but things got messy and the deal fell apart. By the way, if you're confused: Tribune Media is separate from Tribune Publishing, the newspaper publisher formerly known by the inelegant name of Tronc, which also has been weighing bids from potential buyers. Yes, these are head-spinning, complicated times for media companies. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-12-03 00:00:00 UTC ]
News tagged with: #alexa app #tribune publishing #potential buyers

Other Publishing stories related to: 'Nike is Ad Age's Marketer of the Year and Samsung is the world's biggest advertiser: Monday Wake-Up Call'


AuthorBuzz Founder M.J. Rose’s Best Practices for Marketing

M.J. Rose, the founder of AuthorBuzz, shares her best practices book marketing, pitfalls to avoid, and other challenges of reaching readers. The post AuthorBuzz Founder M.J. Rose’s Best Practices for Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing appeared #reaching readers


The state of mobile ad spending in 5 charts

As mobile usage and ad spend continues to climb, a handful of new reports show how far it can go. By 2018, mobile ad spend will overtake that of desktop, according to a recent report from PwC. ZenithOptimedia says that that growth will come at the expense of newspapers, magazines and even... Continue reading at Digiday

[ Digiday | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile usage #recent report #ad spend


A Brita Filter for Ad Fraud? Fake Traffic Fighter Pixalate Has Built One

For advertisers and online publishers, combating ad fraud today is akin to a retailer trying to fight shoplifters by catching them in the act. But one ad- tech company has come up with an approach that's more like bouncing shoplifters before they can even enter the store.Ad-fraud prevention firm... Continue reading at Advertising Age

[ Advertising Age | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fake traffic #big problem #waste $6 #recent interview #cbs interactive


14 Interesting Digital Marketing Stats From the Past Week

The past week has been filled with great data points. Here are 14 of the more intriguing numbers we came across: 1. Airbnb is on track to make $900 million this year, The Wall Street Journal reported. That's more than triple what it made in 2013 ($250 million). Internally, the sharing-economy... Continue reading at AdWeek

[ AdWeek | 2015-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile phone #millennial parents


Unity Books wins Bookseller of the Year

While the future of bookshops remains uncertain, one of Wellington's leading independent stores has proven there is still life left in them yet. Continue reading at Stuff

[ Stuff | 2015-06-22 00:00:00 UTC ]
More news stories like this |


Boys' basketball: Fairfax tournament begins on Monday

It's the one week of summer basketball where teams are usually at full strength and fans get to see the best going against the best. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full strength


D&Q Marks 25 Years of Great Literary Comics

Twenty-five years after its birth as the publisher of a modest comics anthology, Montreal-based Drawn & Quarterly has become one of North America’s most acclaimed literary graphic novel publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-19 00:00:00 UTC ]
More news stories like this |


Google and Local World strike deal to launch 10 evening editions

Regional publisher to launch titles such as the Bristol Post and Leicester Mercury through apps that launch at 5pm dailyLocal World is to launch digital evening editions for 10 of its titles, including the Bristol Post, Leicester Mercury and Nottingham Post.The regional newspaper publisher has... Continue reading at The Guardian

[ The Guardian | 2015-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #launch titles #regional publisher #leicester mercury #nottingham post


IPA urges protection for Greece's book market

The International Publishers Association (IPA) has urged Greek finance minister Yanis Varoufakis to protect the country’s reading and book culture during the ongoing financial crisis. In a letter, IPA secretary general Jens Bammel wrote of how the Greek publishing industry has “suffered... Continue reading at The Bookseller

[ The Bookseller | 2015-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #book culture #economic crisis


Ello, the ad-free social network alternative to Facebook, launches mobile app

Ello's mobile app will hit the Apple App store Thursday, about eight months after the ad-free social network launched as an invite-only alternative to Facebook. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app


'I Would Call It Fraud': Why Attribution Has a Viewability Problem

The rise of viewability has caused headaches for premium online publishers, with brand advertisers demanding that their ads actually have a chance of being seen by humans. But here’s the irony: Those that adapt may be hurting themselves wit ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #viewability problem


‘I would call it fraud': Why attribution has a viewability problem

Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake... Continue reading at Digiday

[ Digiday | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #viewability problem


Everett gets a big boost: Boeing lands largest 747 order in 25 years

Big is back. Boeing (NYSE: BA) has landed its largest order for the four-engine 747 jet in a quarter century, a 20-jet order from Volga-Dnepr Group, a Russian cargo carrier. The intent to order, announced at the Paris Air Show, is for 747-8F freighters, and probably is worth about $3.8 billion... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big boost #quarter century


Guild Calls for Higher Royalties, Contract Limits

The Authors Guild has outlined some of the "egregious terms" of current contract boilerplates it plans to address in its Fair Contract Initiative, first announced May 28 during BookExpo America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors guild #bookexpo america


Abacus buys Jonasson's '100-Year-Old Man…'

Little, Brown imprint Abacus has acquired UK rights to Jonas Jonasson’s The Hundred-Year-Old Man Who Climbed Out Of The Window And Disappeared. Independent Hesperus was ordered to stop selling or distributing the title in April after a High Court hearing brought by Hachette Book Group US, which... Continue reading at The Bookseller

[ The Bookseller | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jonas jonasson #stop selling


German Book Market 2014: Nonfiction Up, Overall Sales Down

The German Bookseller and Publishers Association presents statistics for the German book market 2014. Sales are up in nonfiction and at physical bookstores. The post German Book Market 2014: Nonfiction Up, Overall Sales Down appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german bookseller #physical bookstores


Could 2015 Be the Year for e-Fairness?

With many in Congress determined to extend the moratorium on taxing Internet access, the retail trade association, RILA, would like to add legislation that would enable states to tax e-tailers the same as bricks-and-mortar stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bricks-and-mortar stores


Three debuts on Theakstons crime novel of the year shortlist

Three debuts have made the shortlist for the Theakstons Old Peculier Crime Novel of the Year Award 2015. Antonia Hodgson’s debut The Devil in the Marshalsea (Hodder & Stoughton), a murder mystery set in the Marshalsea prison in 1727, is shortlisted alongside Hachette stablemate Sarah... Continue reading at The Bookseller

[ The Bookseller | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut thriller #theakstons crime #year shortlist #peculier crime #antonia hodgson #skin headline


How Evolve Media Is Getting Into the Luxe Market

Company buys Martini Media, to build luxury publishing division. The post How Evolve Media Is Getting Into the Luxe Market appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #evolve media


AOL Now Has an In-House Creative Agency to Make Ads for Brands

Add AOL to the list of publishers that have gone from selling ads to making ads.AOL has created an internal division called Partner Studio that is charged with creating content for advertisers. Both the name and type of work may sound familiar. AOL-owned Huffington Post has its own in-house... Continue reading at Advertising Age

[ Advertising Age | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasing number #vox media #big reason #34% increase