Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a buyer. Nexstar Media Group, which owns over 170 TV stations, has agreed to purchase Tribune Media, which has more than 40 local stations, Reuters reports, citing unnamed sources. The deal is worth $4.1 billion, would create the largest local U.S. TV station operator, and could be officially announced today, Reuters says. These have been tumultuous times for Tribune Media; Sinclair Broadcast Group tried to buy it, but things got messy and the deal fell apart. By the way, if you're confused: Tribune Media is separate from Tribune Publishing, the newspaper publisher formerly known by the inelegant name of Tronc, which also has been weighing bids from potential buyers. Yes, these are head-spinning, complicated times for media companies. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-12-03 00:00:00 UTC ]
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#alexa app
#tribune publishing
#potential buyers
At this month’s Digiday Publishing Summit in Barcelona, Digiday and ConvertMedia gathered some of the brightest minds in publishing, put them behind closed doors, and let them have an honest and open conversation about what they’re dealing with these days. Spoiler alert: mobile, ad blocking, and... Continue reading at Digiday
[ Digiday | 2015-10-23 00:00:00 UTC ]
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#closed doors
#brightest minds
#open conversation
#spoiler alert
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Video is increasingly becoming part of the stock-in-trade for traditional publishers like The New York Times. Now, pure plays in the new media industry, including BuzzFeed, Vice Media and Huffington Post, are, as The Wall Street Journa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
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#growing importance
#ad viewability
#media industry
#including buzzfeed
#vice media
#huffington post
With an iOS update expanding ad-blocking's reach, experts say smaller publishers and bloggers have fewer means of survival.As the debate over online ad blocking heats up with the arrival of iOS 9, experts say the biggest casualties of the online ad war may be small publishers and bloggers with... Continue reading at Fast Company
[ Fast Company | 2015-10-22 00:00:00 UTC ]
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#ad-blocking software
#smaller publishers
#small publishers
Four publishing CMOs discuss reader and advertising revenue opportunities. The post Folio: Show Coverage: CMO Keynote Panel Discusses Strategies in a Changing World appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-21 00:00:00 UTC ]
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#post folio
#show coverage
#changing world
Brands are just starting to play with Facebook's full-screen mobile ads, but Wendy's social marketers already seem to be having lots of fun with the new format. The fast-food chain is running a campaign that uses a combination of photos, videos and GIFs to show how each layer of its hamburgers... Continue reading at AdWeek
[ AdWeek | 2015-10-19 00:00:00 UTC ]
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#vertical video
#mobile ads
#social marketers
#michael kors
WPP chief says publishers cannot rely solely on digital advertising, adding that his marketing services group is re-evaluating its spend on Google and FacebookSir Martin Sorrell has said that the slowdown in digital newspaper advertising growth is proof that publishers should have... Continue reading at The Guardian
[ The Guardian | 2015-10-19 00:00:00 UTC ]
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#martin sorrell
#digital advertising
HarperCollins defends book as a work of ‘impeccable scholarship’ after the Hughes estate accuses author Jonathan Bate of factual inaccuracyThe publisher of Jonathan Bate’s controversial biography of Ted Hughes has hit back after an attack on the work’s accuracy by the late poet’s widow, saying... Continue reading at The Guardian
[ The Guardian | 2015-10-19 00:00:00 UTC ]
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#ted hughes
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Kyle Books is looking back at its achievements so far as it celebrates 25 years of publishing. Continue reading at The Bookseller
[ The Bookseller | 2015-10-19 00:00:00 UTC ]
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#kyle books
This past week has seen two of my favourite publishing events overlap, the Frankfurt Book Fair and the Man Booker Prize, proving that, for all of the industry’s foibles, we still know how to put on a show. The backdrop to the Frankfurt Book Fair this year is intriguing: as with the London Book... Continue reading at The Bookseller
[ The Bookseller | 2015-10-16 00:00:00 UTC ]
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#past week
A digital publisher is using Google’s new technology to ensure ads are 100 percent viewable, attempting to eliminate one of the big obstacles in the way of brands shifting more money online. The publisher IDG Communications ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
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#digital publisher
The World Book Day Award 2016 (WoBoD), funded by James Patterson, is offering school libraries the chance to win up to £10,000 of new books. Continue reading at The Bookseller
[ The Bookseller | 2015-10-15 00:00:00 UTC ]
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#james patterson
The Interactive Advertising Bureau today said the digital publishing industry has cared too much about revenues and too little about user experience and needs therefore to accept blame for the rising popularity of ad blockers. So it's launching an effort called L.E.A.N. Ads, with the acronym... Continue reading at AdWeek
[ AdWeek | 2015-10-15 00:00:00 UTC ]
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#content providers
Kelly takes on new role of chief content officer as regional newspaper publisher builds its online presenceRegional newspaper group Archant has appointed Matt Kelly, Local World’s digital chief, to the newly-created role of chief content officer.Kelly, who previously spent six years at publisher... Continue reading at The Guardian
[ The Guardian | 2015-10-15 00:00:00 UTC ]
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#newly-created role
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#digital chief
#previously spent
#daily mirror
This year's New York Comic Con featured more fans--a record 169,000 tickets were sold--more programming space, more corporate branding and more emphasis on diversity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-14 00:00:00 UTC ]
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The 'Narnia' author's appeal is stronger than ever with five new books by and about him slated to publish in the months to come. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-14 00:00:00 UTC ]
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Axel Springer has told the readers of Germany's most popular online news site to turn off their ad blockers or pay a fee as Europe's biggest newspaper publisher steps up efforts to protect advertising income.Readers of Bild.de, the Web version of Europe's top-selling newspaper, have to disable... Continue reading at Advertising Age
[ Advertising Age | 2015-10-13 00:00:00 UTC ]
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#axel springer
#web version
#access content
Instagram has seen its share of photo essays, profiles and short stories. But no one has used the image-sharing network to publish an entire novel - at least not until Matilda and Harry. Continue reading at Stuff
[ Stuff | 2015-10-13 00:00:00 UTC ]
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#photo essays
#short stories
The magazine industry, which has been increasingly emphasizing its digital reach, is making a new play to backstop advertising in its print editions, forging an "industry-wide" guarantee that ad pages will achieve sales results for marketers. If those results don't materialize, qualifying... Continue reading at Advertising Age
[ Advertising Age | 2015-10-13 00:00:00 UTC ]
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#magazine industry
#print editions
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#magazine media
#conde nast
After its Guest of Honor appearance at the 2014 Frankfurt Book Fair, publishers in Finland saw more global interest in their books, especially from China. The post Finland, One Year After Frankfurt, Continues to See Benefits appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
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#post finland
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The overwhelming majority of digital publishers (90 percent) have adopted or are considering adding native advertising to their sites. It’s seen as an effective tool by brands and advertisers, garnering 4.1 times more vi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-13 00:00:00 UTC ]
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#native advertising