Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at 'Advertising Age'
[ Advertising Age | 2023-09-07 20:12:10 UTC ]
News tagged with:
#nielsen
This is definitely a clickbait title because I don’t really know the answer. In contemplating Nadim Shamma-Sourgen’s recently announced book deal with Walker Books (who will publish a collection of his “astonishing” poetry next summer) I have spent the last 15 minutes of my life cycling through... Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-22 15:38:53 UTC ]
More news stories like this | News stories tagged with:
#walker books
#book deal
Nadim Shamma-Sourgen’s words, evoking a ‘whole world full of hugs’, were spotted by the writer Kate Clanchy and will be published next summerKeats’s first book of poetry was published when he was 21; Mary Shelley was 18 when she started writing Frankenstein. But both of their youthful... Continue reading at The Guardian
[ The Guardian | 2020-07-22 11:17:39 UTC ]
More news stories like this | News stories tagged with:
#world full
#mary shelley
#coming home
#book deal
A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
More news stories like this | News stories tagged with:
#ip addresses
#article pages
#ad revenue
#demand-side platform
#held accountable
#bad actors
#publishing industry
Brian Dumaine looks at the tactics and innovations that have powered the company. Continue reading at The Washington Post
[ The Washington Post | 2020-05-29 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#big data
The Library of Congress’s annual event usually draws hundreds of thousands of attendees. Continue reading at The Washington Post
[ The Washington Post | 2020-05-28 15:10:21 UTC ]
More news stories like this | News stories tagged with:
#annual event
#draws hundreds
#book festival
Jeffrey Archer has signed a deal with digital publisher Saga Egmont to make his 37 books available across 11 languages. Continue reading at The Bookseller
[ The Bookseller | 2020-04-15 09:23:29 UTC ]
More news stories like this | News stories tagged with:
#jeffrey archer
#saga egmont
#egmont
#digital publisher
Mrs Hinch's The Little Book of Lists (Michael Joseph) has swept straight into the UK Official Top 50 number one spot, ending the four-week reign of Hilary Mantel's The Mirror and the Light (Fourth Estate) at the top. Continue reading at The Bookseller
[ The Bookseller | 2020-04-07 17:08:28 UTC ]
More news stories like this | News stories tagged with:
#sthe mirror
#nielsen data
#mrs hinch
#hilary mantel
#lightfourth estate
#nielsen
The US experience of watching sport online should ring alarm bells for those who prize the Premier League’s ability to bring people togetherIn the late 1960s, the American author and tech seer Richard Brautigan wrote lyrically of “a cybernetic meadow / where mammals and computers / live together... Continue reading at The Guardian
[ The Guardian | 2019-12-02 18:49:42 UTC ]
More news stories like this | News stories tagged with:
#premier league
#late 1960s
#prime service
#american author
YouTube added television data from Nielsen to its Reach Planner, which it rolled out in April 2018 to aid brands planning their media campaigns on YouTube and other video platforms. Product manager for video ads Dacheng Zhao said in a blog post that advertisers can now see how different... Continue reading at AdWeek
[ AdWeek | 2019-11-20 18:20:54 UTC ]
More news stories like this | News stories tagged with:
#video platforms
#product manager
#ad spend
#nielsen
Audiobook sales have rocketed in 2019, and look set to achieve another record year, as the sector continues to attract first-time listeners. Continue reading at The Bookseller
[ The Bookseller | 2019-11-15 08:43:01 UTC ]
More news stories like this | News stories tagged with:
#recent growth
#audiobook sales
#record year
#audiobook
#nielsen
Two years after Nielsen rolled out its SVOD Content Ratings to measure viewership for Netflix programs, the company is expanding the service to also cover Amazon Prime Video. The SVOD Content Ratings tool will now measure audiences for Amazon Prime Video content through connected televisions and... Continue reading at AdWeek
[ AdWeek | 2019-10-21 16:54:19 UTC ]
More news stories like this | News stories tagged with:
#measure audiences
#nielsen
Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
More news stories like this | News stories tagged with:
#brand safety
#direct response
#ve built
#context matters
#publishing tools
#biggest players
#digital publishing
#publishing partners
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#patrick mahomes
#ad lib
#environmental activist
#exclusive data
#online publisher
#nielsen
The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-26 18:44:54 UTC ]
More news stories like this | News stories tagged with:
#competitive gaming
#grown immensely
#super bowl
#—bloomberg news
#nielsen
Given the savagery with which New England Patriots dispatched the Pittsburgh Steelers, NBC executives would have been forgiven for thinking that last night’s “Sunday Night Football” opener would disappoint on the ratings front. And while viewers began tuning out once Tom Brady and Co. had... Continue reading at Advertising Age
[ Advertising Age | 2019-09-09 22:50:19 UTC ]
More news stories like this | News stories tagged with:
#instant classic
#average draw
#hotly anticipated
#sunday afternoon
#press time
#nielsen
Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-06 09:00:00 UTC ]
More news stories like this | News stories tagged with:
#tail end
#social disease
#nielsen
The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-08-14 04:01:54 UTC ]
More news stories like this | News stories tagged with:
#revenue appeared
#magazine company
#hearst
Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
More news stories like this | News stories tagged with:
#living rooms
#media partners
#ad campaigns
#share data
#ad business
#growing rapidly
#e-commerce site
#$3 billion
As ad-tech outfits face a tighter and tighter squeeze from industry consolidation and impending regulations surrounding data privacy, investors are starting to take notice and funnel their dollars elsewhere. This was the sentiment heard across the stage at Adweek's NexTech Conference this week,... Continue reading at AdWeek
[ AdWeek | 2019-07-26 18:48:49 UTC ]
More news stories like this | News stories tagged with:
#industry consolidation
#time warner
#digital media