Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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Records tumble as Nielsen figures claim 2021 as the most lucrative year on record

Despite some gaps in the BookScan data, it looks as though 2021 was a record year for the book industry, with many sectors setting annual records based on 42-week sales figures alone. Continue reading at The Bookseller

[ The Bookseller | 2022-01-22 09:59:44 UTC ]
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Wilson pens first new Magic Faraway Tree book for 75 years in HCG deal

Hachette Children’s Group has scooped a brand new Magic Faraway Tree adventure, inspired by Enid Blyton and written by Jacqueline Wilson. It will be the first Magic Faraway Tree book in 75 years and the first in the series by an author other than Blyton.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-10 14:31:13 UTC ]
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Nielsen’s Latest CTV Tool Aims to Sharpen TV Ad Targeting

Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek

[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Snap, Nielsen: Snap Ads Drive Double the ROI for CPGs vs. Industry Benchmarks

Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek

[ AdWeek | 2021-12-16 22:30:00 UTC ]
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The Amazon device deals worth your money on Black Friday

Aside from Amazon Prime Day, Black Friday is the best time of year to save on Amazon gadgets. It's arguably better than Amazon's exclusive shopping day because anyone, not just Prime members, can get Black Friday discounts. Everything from Echo speakers to Fire tablets to Kindles are down to... Continue reading at Engadget

[ Engadget | 2021-11-26 10:00:48 UTC ]
More news stories like this | All news stories tagged with: #kindle #affiliate commission #editorial team #products recommended #@engadgetdeals #temperature monitoring #motion alerts #totally wireless #one-year subscription #two-year warranty #protective case


Amazon loses physical retail VP after 14 years with the company

Cameron Janes, an Amazon veteran who has overseen Prime Video, retail and Kindle ventures left the company earlier this week. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2021-11-24 22:24:32 UTC ]
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Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul

C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek

[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Amazon's data capture changed industry like never before, FutureBook told

Amazon has changed the publishing ecosystem more than anything else due to its “proprietary” capturing of data, FutureBook delegates have been told.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-19 15:38:24 UTC ]
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Amazon Names 'The Lincoln Highway' Best Book of Year

'The Lincoln Highway' by Amor Towles (Viking) was named the Best Book of the Year by Amazon Books editors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-16 05:00:00 UTC ]
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You won’t find Dave Eggers’s new book on Amazon. That’s the most interesting thing about it.

“The Every,” a sequel to “The Circle,” suffers from the Web’s worst quality: unlimited space. Continue reading at The Washington Post

[ The Washington Post | 2021-10-19 12:00:00 UTC ]
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TV trade group forms measurement task force amid Nielsen issues

VAB announces new group dedicated to forwarding video measurement, with NBCUniversal signing on as a partner.  Continue reading at Advertising Age

[ Advertising Age | 2021-09-09 17:20:46 UTC ]
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Amazon Charts: One August Night sails into the top

Victoria Hislop's One August Night (Headline) has climbed 15 places to hit the Amazon Charts' Most-Sold: Fiction number one spot, as its Kindle price dropped to 99p. Continue reading at The Bookseller

[ The Bookseller | 2021-09-08 02:00:28 UTC ]
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Amazon Charts: McAllister's That Night dawns atop Most-Sold: Fiction

Gillian McAllister's That Night (Penguin) has leapfrogged Stephen King's Billy Summers (Hodder & Stoughton) to take the Amazon Charts' Most-Sold: Fiction number one spot.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-18 03:59:25 UTC ]
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Internet Archive Seeking 10 Years of Publisher Sales Data for Its Fair Use Defense

In their filing August 9, IA lawyers insist the sales data is crucial to its fair use defense in a lawsuit filed last year, while the plaintiff publishers have balked at the extraordinary request. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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You Won’t Find the Hardcover of Dave Eggers’s Next Novel on Amazon

“The Every,” a follow-up to his hit book “The Circle,” will be available in independent bookstores in October. The paperback will arrive just six weeks later, but the hardcover will remain exclusive to independent stores. Continue reading at The New York Times

[ The New York Times | 2021-06-09 14:00:08 UTC ]
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Eso Won and Crockett Named PW’s Bookstore and Sales Rep of the Year

Publishers Weekly has named the L.A.-based indie bookstore Eso Won Books its Bookstore of the Year, and Simon & Schuster sales rep Toi Crockett has been named PW Sales Rep of the Year. The announcement was made at the inaugural U.S. Book Show. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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Amazon Publishing, DPLA Ink Deal to Lend E-books in Libraries

The deal represents a major step forward for the digital library market. Not only is Amazon Publishing finally making its digital content available to libraries, the deal also gives libraries a range of models through which it can license the content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-18 04:00:00 UTC ]
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Question of the Day: How did data shape content creation in a year of change?

In 2021, Digiday and Connatix teamed up to ask experts at the Digiday Publishing Summit how the past year’s unprecedented online audience surge fundamentally changed the ways publishers use data to create content. In this installment of the Question of the Day, Joetta Gobell, vice president of... Continue reading at Digiday

[ Digiday | 2021-03-10 02:00:00 UTC ]
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‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
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Forced into camps, Japanese Americans found respite in football

In “The Eagles of Heart Mountain,” Bradford Pearson provides a compelling and necessary history of Japanese American incarceration in World War II. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2021-01-13 16:04:01 UTC ]
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