Expanded Digital Content Ratings aim to give publishers a more complete picture of their digital audiences. The post Nielsen to Measure Performance of Facebook Instant Articles appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-04-13 00:00:00 UTC ]
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Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading at AdWeek
[ AdWeek | 2013-02-13 00:00:00 UTC ]
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Measuring social traffic should not be confused with engagement—driving a reader to a website is a long way from having them actually interact in a meaningful way with a brand’s content. Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
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You want an idea to survive hundreds or thousands of years? Step one: Don’t write it on paper. Alexander Konta believed this deeply. Paper yellows and withers and crumbles; it is the printed form of Alzheimer’s. “Why not make [text] imperishable by photographing the written word after it has... Continue reading at Fast Company
[ Fast Company | 2013-01-17 00:00:00 UTC ]
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A Nielsen BookScan survey reveals that in 2012 unit sales of paper books dropped more than 9 percent, more or less the same amount that they declined in 2011 and 2010. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-01-09 00:00:00 UTC ]
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Nielsen is linking up with consumer insight company Kantar Worldpanel in an association that will... Continue reading at The Bookseller
[ The Bookseller | 2012-12-19 00:00:00 UTC ]
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It comes as no surprise that Nielsen BookScan's top-selling print book lists for 2012 are dominated by Fifty Shades and the Hunger Games. See what else is on the lists. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-15 00:00:00 UTC ]
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At this point, expecting Amazon to actually divulge genuine numbers surrounding its Kindle business would be akin to expecting that so-called "fiscal cliff" to just vanish overnight. That said, the company's playing a little less coy than usual in a new press release that announces A/B testing... Continue reading at Engadget
[ Engadget | 2012-12-07 00:00:00 UTC ]
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Amazon has officially unveiled the 2012 vintage of the Kindle Fire, which is reportedly 44 percent more powerful than its predecessor. The service-orientated slate (as opposed to a gadget, which CEO Jeff Bezos claims nobody wants) comes with a bigger battery, a new processor and 1GB RAM --... Continue reading at Engadget
[ Engadget | 2012-09-06 00:00:00 UTC ]
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French publishers have relaunched a discussion about the republishing of headlines and the first paragraph of articles by Google and other search engines without... Continue reading at PC World
[ PC World | 2012-09-05 00:00:00 UTC ]
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The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
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In the first book in the 'Ascendance Trilogy,' a medieval con man trains orphan boys to impersonate a missing prince.The False Prince Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-25 00:00:00 UTC ]
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While Pinterest’s usefulness and staying power are still being debated, one thing has become clear: With its mostly female user base and emphasis on visuals, the online corkboard has become a traffic boon for women’s lifestyle magazines, even if the site doesn’t make it easy for brands to stand... Continue reading at AdWeek
[ AdWeek | 2012-02-28 00:00:00 UTC ]
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In September, British newspaper The Guardian was one of the first publishers to build an app designed specifically for its content to be consumed (and shared) within Facebook. The upside: The prospect of added visibility to 850 million users. The dow ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-17 00:00:00 UTC ]
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Bestselling author Rosamund Lupton has hailed self-published authors at an event to mark half a... Continue reading at The Bookseller
[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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Today, Mark S. Luckie — the founder of 10,000 Words, and now full-time social media guy at WaPo – invited readers to subscribe to its staff on Facebook. He wrote: Looking to connect with Washington Post reporters and writers on F ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-20 00:00:00 UTC ]
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In 2011, one phrase defined the magazine industry: digital editions. Whether publishers were deciding to take the leap into digitizing their publications, or deciding on what app to develop next, digital was top of mind for publishers of all kinds. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-13 00:00:00 UTC ]
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Facebook will "imminently" launch a plugin for publishers and public figures to ask their readers to subscribe on Facebook directly from their own Web sites. Continue reading at AllThingsD
[ AllThingsD | 2011-12-07 00:00:00 UTC ]
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Cambridge University Press' Cambridge Journals division has set up an article rental scheme... Continue reading at The Bookseller
[ The Bookseller | 2011-12-02 00:00:00 UTC ]
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