Nielsen's new measurement solution takes shape with custom audiences and ROI options

Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at 'Advertising Age'

[ Advertising Age | 2022-06-15 13:00:00 UTC ]
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PRH Employees Take Buy-out Offer; Dohle Joins More Boards

Nearly half of eligible employees have accepted a voluntary separation offer made by the company; to qualify, employees must be at least 60 years old and have been at the company for at least 15 years. Meanwhile, former CEO Markus Dohle has joined the board of Indigo Books & Music though he... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-29 04:00:00 UTC ]
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Cannes Today—AI obsession, Edelman stalked, Spike Lee's Cannes take and more

Welcome to Day Four of Ad Age’s Cannes Today newsletter. Reading online and want it delivered straight to your inbox? Sign up here.  For real-time updates, follow our live blog. And see all our coverage here. Click here for a recap of Day Three. AI overload As everyone knows, unless you are... Continue reading at Advertising Age

[ Advertising Age | 2023-06-22 19:48:12 UTC ]
More news stories like this | News stories tagged with: #nielsen #garett sloane #global head #media deals


How the Joint Industry Committee will certify Nielsen alternatives

Cross-industry initiative outlines scoring process and streaming data service roadmap. Continue reading at Advertising Age

[ Advertising Age | 2023-06-22 07:00:00 UTC ]
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The Black-owned publishing houses that shaped the Windrush generation

Community-produced newsletters informed newcomers of the local shops, clubs and bars that were most welcoming to Caribbean migrants. Continue reading at The Conversation

[ The Conversation | 2023-06-19 09:17:46 UTC ]
More news stories like this | News stories tagged with: #publishing houses #caribbean migrants #local shops #windrush generation


Hitting the Books: Why AI won't be taking our cosmology jobs

The problem with studying the universe around us is that it is simply too big. The stars overhead remain too far away to interact with directly, so we are relegated to testing our theories on the formation of the galaxies based on observable data. Simulating these celestial bodies on computers... Continue reading at Engadget

[ Engadget | 2023-06-18 15:30:05 UTC ]
More news stories like this | News stories tagged with: #penguin random house #quantum mechanics #bear fruit #existing laws


Horizon reaches currency deal with Nielsen rival VideoAmp

Agency expects more trading on new currencies this year after disappointment in last year's upfront. Continue reading at Advertising Age

[ Advertising Age | 2023-05-24 13:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


Christian Publishers Measure a DEI Baseline

A first-time survey of the ethnic, racial, and gender makeup of Christian publishing shows the industry is overwhelmingly white and chiefly led by men. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #overwhelmingly white


Fatimah Asghar takes the inaugural Carol Shields Prize for Fiction.

The “richest literary prize in the world for women and non-binary writers,” The Carol Shields Prize for Fiction, announced its first winner over night at an event at Parnassus Books. Please have a glass in hand … Fatimah Asghar, author of When We Were Sisters, published by One World/Random... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-05 13:34:53 UTC ]
More news stories like this | News stories tagged with: #literary prize #parnassus books #non-binary writers


American Libraries Are Taking a Stand Against Book Bans

Some of the best moments of my life have been spent in libraries, first as a patron, later as a librarian, and I have witnessed firsthand how hard the past few decades have been on libraries. As America has continued to dismantle its social safety net, libraries have been forced to pivot from... Continue reading at Electric Literature

[ Electric Literature | 2023-04-21 11:05:00 UTC ]
More news stories like this | News stories tagged with: #libraries #electric literature #book bans


What Would It Take to Imagine a Truly Alien Alien?

Science fiction illustrates the perspective-bending challenge of conjuring intelligent life that’s radically different from humans. Continue reading at Wired

[ Wired | 2023-04-18 11:00:00 UTC ]
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'Harry Potter: Quidditch Champions' will take the Wizarding World's broomstick sports online

Just like that, a new Harry Potter game is on its way. On Monday, WB Games revealed Harry Potter: Quidditch Champions, a title the Hogwarts Legacy publisher is billing as a “fast-paced, competitive multiplayer” game that will be available on PC and consoles. According to the company, Unbroken... Continue reading at Engadget

[ Engadget | 2023-04-17 22:37:36 UTC ]
More news stories like this | News stories tagged with: #harry potter #hogwarts legacy #transphobic views #justice league


Nielsen Regains National Accreditation After 2021 Suspension

Just a few short weeks after Nielsen CEO David Kenny told Adweek the company was "making real progress" on earning back its accreditation status, the Media Rating Council lifted its suspension imposed in 2021. Top line The MRC first stripped Nielsen's accreditation of its national ratings in... Continue reading at AdWeek

[ AdWeek | 2023-04-17 15:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #top line


'Star Wars: Visions' Volume 2 trailer teases Aardman's take on Wookiees

Did you ever want to see how the creators of Wallace and Grommit would handle the Star Wars universe? You're about to get your chance. Disney has released a trailer for Star Wars: Visions Volume 2, and it includes a peek at Aardman's short film "I Am Your Mother." To no one's surprise, it... Continue reading at Engadget

[ Engadget | 2023-04-10 15:13:55 UTC ]
More news stories like this | News stories tagged with: #anthology #fresh takes #storytelling formats #wider selection #short film #star wars


Kobo takes on the Kindle Scribe with improved Elipsa 2E e-ink tablet

Rakuten-owned Kobo unveiled its newest e-reader today, a $400 alternative to the Kindle Scribe and reMarkable 2. The Kobo Elipsa 2E iterates on its 2021 predecessor with a better stylus, more versatile lighting / color-temperature adjustments and other improvements.The Kobo Elipsa 2E has a... Continue reading at Engadget

[ Engadget | 2023-04-05 04:01:48 UTC ]
More news stories like this | News stories tagged with: #kindle #hong kong #czech republic #kindle unlimited #back end #lower latency #battery life #color temperature


Gabrielle Zevin takes us inside her video game-inspired, juggernaut bestseller

Bestselling novelist Gabrielle Zevin joins the L.A. Times Book Club April 22 to discuss 'Tomorrow and Tomorrow and Tomorrow' at the Festival of Books. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-03-29 14:00:34 UTC ]
More news stories like this | News stories tagged with: #times book


TV measurement should include homes with no TVs, research group says

Nielsen and rivals are challenged by homes that only stream to mobile devices, which are growing fast but not included in big data sets.  Continue reading at Advertising Age

[ Advertising Age | 2023-03-27 14:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #growing fast #mobile devices #tv measurement


School Reports: Essence biggest faller among top 10 media shops in Nielsen table

WPP outfit merged with the UK's biggest media agency Mediacom earlier this year. Continue reading at Media Week

[ Media Week | 2023-03-26 21:50:25 UTC ]
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NYU Takes On Yale Publishing Program

The five-day NYU Advanced Publishing Institute course for current mid-to senior-level book professionals will focus on the challenges facing publishers today, how to reach readers in new and effective ways, and the changing climate and culture of the book business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book business #effective ways #reach readers


Nielsen BookData 2022: A ‘Slight Decline’ in UK Book Sales

In 2022, Nielsen BookData saw a 10-percent fall in ebook volumes in the UK, and a 3-percent drop in print. Audiobooks' growth slowed. The post Nielsen BookData 2022: A ‘Slight Decline’ in UK Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-03-22 12:42:13 UTC ]
More news stories like this | News stories tagged with: #uk book #nielsen #nielsen bookdata #slight decline


VideoAmp Hires Former Nickelodeon Exec as First CMO as Measurement Wars Continue

Measurement company VideoAmp has hired its first CMO as it works to establish itself as a serious contender in the battle to dominate the space. Top line There's been a vacancy for a lead measurement company since Nielsen lost its accreditation, and VideoAmp is looking to fill the gap. The... Continue reading at AdWeek

[ AdWeek | 2023-03-09 17:32:38 UTC ]
More news stories like this | News stories tagged with: #nielsen #top line