Nielsen's new measurement solution takes shape with custom audiences and ROI options

Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at 'Advertising Age'

[ Advertising Age | 2022-06-15 13:00:00 UTC ]
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Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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Frankfurt Week: Wiley Opens Its ‘Partner Solutions’ Division

Two days before Frankfurter Buchmesse opens, Wiley Partners Solution is announced, a new division in research. The post Frankfurt Week: Wiley Opens Its ‘Partner Solutions’ Division appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-17 07:05:45 UTC ]
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Smut Books Are Taking Over TikTok And It's As Sexy As It Sounds

Erotic romance novels are getting a much-needed refresh, and experts say it's for the benefit of women’s sexual wellness. Continue reading at The Huffington Post

[ The Huffington Post | 2022-10-01 09:45:15 UTC ]
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At stake in the U.S.-China rivalry: The shape of the global political order

Three books explore the endurance of China's Communist Party, its standoff with the United States and its designs for the future. Continue reading at The Washington Post

[ The Washington Post | 2022-09-22 10:00:36 UTC ]
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Spotify takes on Amazon with a huge leap into the audiobook business

With more than 300,000 audiobook titles available to purchase a la carte, Spotify says this is ‘just the beginning.’ After taking on Apple and Pandora, Spotify appears to be setting its sights on Amazon.Read Full Story Continue reading at Fast Company

[ Fast Company | 2022-09-20 17:05:45 UTC ]
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August Religion Bestsellers: ‘Chase the Fun’ Takes Off; Wanda Brunstetter Returns

Podcaster Annie F. Downs breaks the top 10 on PW’s Religion Nonfiction Bestsellers list with her new book, ‘Chase the Fun: 100 Days to Discover Fun Right Where You Are’ after launching an interactive shopping campaign at Target and Walmart; Wanda Brunstetter’s latest Amish romance debuts at #3... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-14 04:00:00 UTC ]
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YouTube’s Nerdwriter, Evan Puschak, takes his essays to the page

A pioneer of the “video essay” format, Evan Puschak's YouTube videos, in which he critiques fine art, film, literature and more, have over 223 million views. Continue reading at The Washington Post

[ The Washington Post | 2022-08-23 13:00:29 UTC ]
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Frankfurt 2022: Translation, Live Audiences, Inclusivity

At Frankfurter Buchmesse this year: a trade fair supportive of free expression, diversity, and those who interpret these concepts for us. The post Frankfurt 2022: Translation, Live Audiences, Inclusivity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-18 18:15:42 UTC ]
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Streaming TV surpasses cable viewing for the first time, Nielsen reports

July viewership hours soar for streaming, in large part thanks to Netflix’s "Stranger Things." Continue reading at Advertising Age

[ Advertising Age | 2022-08-18 14:23:15 UTC ]
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Media measurement uncertainty—tracking TV, social and digital

How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age

[ Advertising Age | 2022-08-10 12:08:43 UTC ]
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Micron, Novavax fall; Qualys, Nielsen Holdings rise

Stocks that traded heavily or had substantial price changes Tuesday: Micron, Novavax fall; Qualys, Nielsen Holdings rise Continue reading at ABC News

[ ABC News | 2022-08-09 20:13:11 UTC ]
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Behind the scenes of ‘Bull Durham’ and its bittersweet take on baseball

Director and screenwriter Ron Shelton shares quirky details about the making of the movie, and illuminates its themes of aging and regret. Continue reading at The Washington Post

[ The Washington Post | 2022-08-05 10:00:28 UTC ]
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DOJ v PRH: Jonathan Karp and Stephen King Take the Stand

Day two of the DOJ's trial to block PRH from acquiring S&S featured a little star power: bestselling author Stephen King. In terms of the case before the court, however, the highlight of the day was the testimony of S&S CEO Jonathan Karp. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-03 04:00:00 UTC ]
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Escaping Gravity Takes a Brutally Honest Look at NASA

Lori Garver's new memoir details her struggles to get NASA colleagues to embrace SpaceX and Blue Origin. Continue reading at Wired

[ Wired | 2022-07-29 16:00:00 UTC ]
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The Best Books to Take You Through Newfoundland

Michael Crummey, an award-winning author whose poetry and prose explore the region and its capital, St. John’s, shares book recommendations, local vocabulary and where to find a good pint. Continue reading at The New York Times

[ The New York Times | 2022-07-20 09:00:09 UTC ]
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Nielsen BookData Opens a Third Annual Industry-Wide Awards Survey

Looking at how industry professionals see the dynamics and value of book awards, Nielsen opens a new 10-minute survey. The post Nielsen BookData Opens a Third Annual Industry-Wide Awards Survey appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-18 21:18:55 UTC ]
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Meal kit company sued by customers who claim 'contaminated' lentils led to gallbladders removals

Vegan meal kit startup Daily Harvest has been hit with two lawsuits by customers alleging they needed gallbladder removals after eating one of the company's products, reportedCNN. Last month the company issued a voluntary recall of its “French Lentil + Leek Crumbles” dish following multiple... Continue reading at Engadget

[ Engadget | 2022-07-01 23:30:53 UTC ]
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Cannes TV measurement takeaways from top execs—banning the word 'alternatives' and more

Measurement was a hot topic of conversation on the Croisette this week amid mounting uncertainty around Nielsen data. Continue reading at Advertising Age

[ Advertising Age | 2022-06-24 14:08:24 UTC ]
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NBCU says 40% of its upfront deals are on Nielsen alternative currencies

Study with iSpot.tv finds mix of up to 40% streaming is optimal for most brands, letting them reach more people with fewer impressions. Continue reading at Advertising Age

[ Advertising Age | 2022-06-16 22:45:00 UTC ]
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