Nielsen's new measurement solution takes shape with custom audiences and ROI options

Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at 'Advertising Age'

[ Advertising Age | 2022-06-15 13:00:00 UTC ]
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Other news stories related to: "Nielsen's new measurement solution takes shape with custom audiences and ROI options"


Fox hires Nielsen exec to lead new data-driven sales strategy

Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at Advertising Age

[ Advertising Age | 2023-03-07 17:55:42 UTC ]
More news stories like this | News stories tagged with: #nielsen #executive vp


Researchers are using sound-waves and holograms to instantly mold tiny 3D shapes

The idea of growing organs or tissues for medical use still sounds like science fiction — and indeed, it's an incredibly difficult thing to do. 3D-printing technology has shown some promise in the field of biofabrication, but the process is too slow, and often damages the tissue it's working... Continue reading at Engadget

[ Engadget | 2023-03-02 21:40:40 UTC ]
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Nielsen BookData Opens BookScan Tracking in Colombia

Amid calls for better and more comparable data among publishing markets, Nielsen's BookData makes a timely expansion in Colombia. The post Nielsen BookData Opens BookScan Tracking in Colombia appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-14 17:19:31 UTC ]
More news stories like this | News stories tagged with: #bookscan #nielsen #publishing markets #colombia appeared


NBCU adds Nielsen rival VideoAmp as currency, expands iSpot role

New measurement and data initiatives include retail media deal with Publicis Groupe's CitrusAd and a metric counterweight to creator content. Continue reading at Advertising Age

[ Advertising Age | 2023-02-08 19:00:34 UTC ]
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Tom Verlaine was the Strand’s Best Customer

Every bookstore has regulars, but no bookstore has such a wide and eccentric cast of recurring characters as New York’s Strand. To work there, as I did for one memorable year, is to know them: the sellers, the hagglers, the unyielding optimists checking in at the information desk for the... Continue reading at Literrary Hub

[ Literrary Hub | 2023-02-07 09:57:29 UTC ]
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Bookshop.org to Take Over Sales for IndieBound.org

IndieBound.org, the ABA's consumer-facing online bookselling and marketing platform, will switch to using Bookshop.org links to handle sales and fulfillment beginning March 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-06 05:00:00 UTC ]
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How to add custom screensaver images to your Kobo e-reader

Unlike Kindles, Kobo e-readers don’t have generic screensavers appear on screen when in standby mode. Not by default. Even on more premium models like the Kobo Libra 2 and Kobo Sage, your only options are your current book’s cover or a blank screen that says “Sleeping.”  Fortunately, if... Continue reading at PC World

[ PC World | 2023-01-27 17:00:00 UTC ]
More news stories like this | News stories tagged with: #book cover #current read #book covers #free program


NBA All-World hands-on: Taking basketball video games back to the streets

Niantic has created some of the most popular augmented reality games like Ingress and Pokémon Go. But this week the company is launching a new title called NBA All-World that might be the best application of its location-based tech to date.For people who have played one of Niantic’s previous... Continue reading at Engadget

[ Engadget | 2023-01-25 17:00:37 UTC ]
More news stories like this | News stories tagged with: #harry potter #real life #dive deeper #official release #january 24th #surprising amount


When everything breaks down, what does it take to survive?

On an isolated island in Maine, a woman is pushed to the brink to save her family, in Meghan Gilliss’ debut novel “Lungfish.” Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2023-01-19 22:19:20 UTC ]
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TV Alert: 'Shape Island'

We take a look at the new television show 'Shape Island', based on the Shapes trilogy of picture books by frequent collaborators Mac Barnett and Jon Klassen. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-19 05:00:00 UTC ]
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Column: It shouldn't take a saint to ease homelessness. But Dr. Jim tries in 'Rough Sleepers'

Pulitzer Prize-winning author Tracy Kidder joins the Los Angeles Times Book Club on Jan. 26 to discuss his newest book, "Rough Sleepers.' Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-01-11 20:26:55 UTC ]
More news stories like this | News stories tagged with: #prize-winning author #times book #newest book #rough sleepers


The 2023 Digiday Publishing Summit Preview: How publisher needs and programmatic trends are shaping revenue, data and media

Presented by Rise Join a panel led by editor-in-chief Jim Cooper as Digiday and Rise kick off 2023 with a special preview of the upcoming Digiday Publishing Summit. As our editors prepare to put a lens on revenue, data and editorial strategies at the Vail summit this March, RSVP to save your... Continue reading at Digiday

[ Digiday | 2023-01-05 15:47:27 UTC ]
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How This ‘Book Club’ Takes Erotica to Unexpected Locations

The so-called Perverted Book Club is hosting readings in surprising locations across New York. Look out, Sbarro. Continue reading at The New York Times

[ The New York Times | 2022-12-22 17:00:10 UTC ]
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10 measurement milestones that reshaped the industry in 2022

Nielsen faced growing scrutiny and competition as it went private and industry shifted toward CTV, clean rooms and outcomes. Continue reading at Advertising Age

[ Advertising Age | 2022-12-14 10:30:00 UTC ]
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'Hellboy: Web of Wyrd' is a stylish brawler that takes its cues from the comic

One of the least expected announcements at The Game Award creator Mike Mignola and Dark Horse helped pen the story, and the cel-shaded look is more than a little reminiscent of what you saw on paper. b of Wyrd, a roguelite (read: purposefully brutal and repetitive) brawler that revolves around... Continue reading at Engadget

[ Engadget | 2022-12-09 01:42:13 UTC ]
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'The Lost Year': A Book Re-Shaped by Current Events

Contemporary global crises affected the writing and production of Katherine Marsh's newest middle-grade novel, inspired by her Ukrainian family history, in unexpected ways. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-06 05:00:00 UTC ]
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More YA Books That Take Place in a Single Day

If you're looking to inhale a YA novel — or just read large chunks of it — these YA books that take place in a single day are perfect. Continue reading at Book Riot

[ Book Riot | 2022-11-23 11:30:00 UTC ]
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How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
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Why Nielsen rival iSpot is investing millions in TVision alternative panel

TV measurement panel provider TVision has closed an investment round led by iSpot.tv. Continue reading at Advertising Age

[ Advertising Age | 2022-11-15 12:00:00 UTC ]
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HarperCollins union workers go on strike over pay ‘for as long as it takes’

Workers at the only ‘big four’ publisher to have a union authorize indefinite strike over low wages and diversityStephanie Guerdan started working in the children’s book department of HarperCollins Publishers six years ago. It was a dream job – just not a dream paycheck. The $33,500-a-year... Continue reading at The Guardian

[ The Guardian | 2022-11-10 18:03:45 UTC ]
More news stories like this | News stories tagged with: #children’s book #harpercollins #publishing houses #livable wage #indefinite strike #low pay #dream job #harpercollins publishers