Nielsen's new measurement solution takes shape with custom audiences and ROI options

Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at 'Advertising Age'

[ Advertising Age | 2022-06-15 13:00:00 UTC ]
News tagged with: #nielsen

Other news stories related to: "Nielsen's new measurement solution takes shape with custom audiences and ROI options"

Why this book startup is taking a page from Glossier and Allbirds

Book publishing startup Parea is using the DTC playbook to connect new authors to communities who will engage with their work. Every year, publishers release thousands of new titles, but the vast majority don’t turn a profit. M0st authors spend years working on a book, only to see it languish,... Continue reading at Fast Company

[ Fast Company | 2022-06-14 09:00:06 UTC ]
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20 Million People Watched Jan. 6 Hearings In Prime Time, Nielsen Says

The first of several hearings on last year's Capitol attack kicked off this week with a big audience. Continue reading at The Huffington Post

[ The Huffington Post | 2022-06-11 15:44:30 UTC ]
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Sloane Crosley’s ‘Cult Classic’ takes aim at start-up culture

Sloane Crosley’s second novel is an unromantic comedy satirizing start-up culture, modern dating, city-dwelling aesthetes and other millennial woes. Continue reading at The Washington Post

[ The Washington Post | 2022-06-09 14:43:17 UTC ]
More news stories like this | News stories tagged with: #takes aim #cult classic #sloane crosley

Media Buying Briefing: Sustainability once again takes center stage across digital media

Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor. The post Media Buying Briefing: Sustainability once again takes center stage across digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-06 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media #digital marketing

Aspects of Amazon’s Plan to Take the Kindle Off the Chinese Market

'We remain committed to our customers in China," an Amazon spokesperson says, although Kindle sales will end June 30, 2023. The post Aspects of Amazon’s Plan to Take the Kindle Off the Chinese Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-02 19:53:43 UTC ]
More news stories like this | News stories tagged with: #kindle #chinese market #kindle sales

Vox Media Relaunches and Expands Group Nine’s Performance Marketing Solution

Vox Media announced Wednesday the launch of VM Connect, a rebranded and expanded version of the performance-marketing solution G9 Direct, which Vox Media inherited from Group Nine Media after it acquired the digital media company in February. As G9 Direct, the platform enabled brands to purchase... Continue reading at AdWeek

[ AdWeek | 2022-06-01 11:00:00 UTC ]
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New novels take old favorites for a spin

"Elektra," "Darling Girl" and "How to Be Eaten" reimagine Greek myth, "Peter Pan" and various fairy tale characters. Continue reading at The Washington Post

[ The Washington Post | 2022-05-21 12:00:20 UTC ]
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Colleague feared Craig McLachlan could take his own life after articles alleging harassment, court hears

Rocky Horror Show actor tells defamation trial McLachlan looked ‘very frail’ and ‘in shock’ the day ABC and Fairfax reports were publishedGet our free news app; get our morning email briefingAn actor involved in the production of The Rocky Horror Show has told the New South Wales supreme court... Continue reading at The Guardian

[ The Guardian | 2022-05-17 06:54:30 UTC ]
More news stories like this | News stories tagged with: #fairfax #guardian australia #top stories #court hears

Book Biz Stocks Take a Hit

A tough year for the stock market got worse in April, leading the Publishers Weekly Stock Index, now down to only six companies, to drop 8.8%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-06 04:00:00 UTC ]
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Horizon Media will use Nielsen alternatives for up to 15% of TV upfront deals

'Without a doubt a multi-currency ecosystem will become the new norm,' says chief investment officer. Continue reading at Advertising Age

[ Advertising Age | 2022-04-19 16:22:07 UTC ]
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People Who Shaped the Book Business

A glance at the movers and shakers over a century, and some who have starred in the past 25 years (reprinted from PW's 125th Anniversary issue in July 1997) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-12 04:00:00 UTC ]
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Bid for Nielsen TV ratings company almost doubles to $16B

Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a smaller offer Continue reading at ABC News

[ ABC News | 2022-03-29 21:47:16 UTC ]
More news stories like this | News stories tagged with: #nielsen #including debt #$16 billion

Nielsen Sold to Private Equity Firms for $16 Billion

A consortium of private equity firms is buying video and TV ratings firm Nielsen in an all-cash $16 billion deal. The group is led by Evergreen Coast Capital Corp. and Brookfield Business Partners. Nielsen's board of directors voted unanimously to support the acquisition proposal after rejecting... Continue reading at AdWeek

[ AdWeek | 2022-03-29 13:52:12 UTC ]
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Boeing, Nielsen fall; Alleghany, Anaplan rise

Stocks that traded heavily or had substantial price changes Monday: Boeing, Nielsen fall; Alleghany, Anaplan rise Continue reading at ABC News

[ ABC News | 2022-03-21 21:37:31 UTC ]
More news stories like this | News stories tagged with: #nielsen #substantial price #traded heavily

Nielsen Rejects $15 Billion Acquisition Offer From Private-Equity Consortium

Nielsen Holdings has rejected an acquisition offer of roughly $15 billion from a private equity consortium, explaining that the deal "significantly undervalues" the measurement company. On Sunday night, Nielsen said its board of directors had determined not to proceed with an "unsolicited... Continue reading at AdWeek

[ AdWeek | 2022-03-21 01:43:07 UTC ]
More news stories like this | News stories tagged with: #nielsen #sunday night #measurement company #acquisition offer #nielsen holdings

Networks Ask Nielsen to Delay ‘Big Data’ Releases Until After Upfronts

The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new "big data" monthly impact releases--set-top box and smart television viewership metrics... Continue reading at AdWeek

[ AdWeek | 2022-03-08 22:58:31 UTC ]
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Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover

The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday

[ Digiday | 2022-03-04 05:01:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #tv measurement

Take a look at the beautiful cover—and partial contributor list—for Astra Quarterly’s first issue.

Last February, Astra Publishing House announced their new literary magazine, Astra Quarterly, billed as “the international magazine of literature.” Helmed by Nadja Spiegelman, former online editor of The Paris Review and author of I’m Supposed to Protect You from All This, Astra Quarterly is... Continue reading at Literrary Hub

[ Literrary Hub | 2022-03-03 16:27:33 UTC ]
More news stories like this | News stories tagged with: #paris review #online editor #literary magazine #astra quarterly