Specs Steve Hasker Current gig Global president and COO, Nielsen Previous gig Global president, Nielsen Age 46 Adweek: What are you tackling in the new position? Steve Hasker: Two things. One is the translation of total audience [measurement], which is now implemented into the new state of metrics for the video industry. And the second one is the transition of our buy-side business to more of a data as a service business, from market-share data to market-share data that is linked to a set of explanatory variables. Where do things stand with your total audience measurement rollout? In the fourth quarter of last year, we delivered the final pieces, so that any advertisers, any agency, any publisher can now see the total audience to a piece of advertising and video content. That data is starting to flow through our clients' systems on a proprietary basis and is informing their decisions around the upfront, particularly the networks, many of whom are now seeing that data and understanding what lifts these other platforms provide to their total audience. The next step for us is to move to a syndicated product, whereby everybody sees everything. We're hopeful of being able to execute that by the end of the second quarter. Last fall, your target for that had been the end of first quarter. What caused the delay? I think it's the reality of working through the data with clients, getting them comfortable with the new data sets that they're seeing. That process … I don't know... Continue reading at 'AdWeek'
[ AdWeek | 2016-03-22 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 08/07/2011 - 11:09 Headline has signed two books from former England spin bowler Phil Tufnell, with the titles to be compendiums of his cricketing anecdotes and stories. Headline non-fiction publishing director Jonathan Taylor acquired... Continue reading at The Bookseller
[ The Bookseller | 2011-07-08 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Thu, 23/06/2011 - 11:15 Grahame Baker-Smith has won this year's CILIP Kate Greenaway Medal for his novel FArTHER (Templar). In his acceptance speech today he attributed his award to "a complete change of style" after 15 years in the field, and in... Continue reading at The Bookseller
[ The Bookseller | 2011-06-23 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Thu, 23/06/2011 - 07:30 E-book versions of the seven Harry Potter novels are likely to move a step closer today with the launch of an immersive website based on the Harry Potter universe. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 20/06/2011 - 09:03 Andrea Levy's Man Booker-shortlisted The Long Song (Headline Review) has been lauded by judges of the Walter Scott Prize for its "imaginative depth", as the author won the £25,000 award. The prize was bestowed on the author... Continue reading at The Bookseller
[ The Bookseller | 2011-06-20 00:00:00 UTC ]
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Written By: Katie Allen and Philip Stone Publication Date: Wed, 08/06/2011 - 19:15 Debut author Téa Obreht has won the Orange Prize for Fiction for The Tigers Wife (Weidenfeld & Nicolson), beating Man Booker-shortlisted bookies favourite Room by Emma Donoghue (Picador). Obreht, aged 25,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-08 00:00:00 UTC ]
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John Malone, the chairman of Liberty Media, explained why his company made a buyout bid for Barnes & Noble valuing it at $1 billion. The decision came down to Liberty's bid for Sirius and his outlook for Nook, he said. You might look at the experience we've had with Sirius XM, Malone told... Continue reading at AdWeek
[ AdWeek | 2011-05-24 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 10/05/2011 - 11:06 E-book sales could exceed 8% of trade publishers' sales in 2011, and could reach 15% next year, Random House UK's deputy chairman Ian Hudson told delegates at the World e-Reading Congress this morning (10th May). Hudson also... Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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A newspaper publishers copyright attack dog got a swat on the nose last week. Righthaven LLC has filed over 250 infringement lawsuits in Nevada, Colorado, and California on behalf of Las Vegas Review-Journal, the Denver Post, and other newspapers. But a federal judge has declined to indulge its... Continue reading at AdWeek
[ AdWeek | 2011-05-03 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 03/05/2011 - 08:30 High street retailer Argos intends to increase its online book range from 500 to 5,000 titles over the next month. The chain store, known for stocking a large range of non-food products, launched its books category on its... Continue reading at The Bookseller
[ The Bookseller | 2011-05-03 00:00:00 UTC ]
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Nielsen reported its first quarter results this morning and overall revenue was up 7 percent to $1.3 billion and adjusted EBITDA grew 8.5 percent to $320 million compared to Q1 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-29 00:00:00 UTC ]
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ComScore Inc. is expanding its measurement services with a new tool that will increase the ability to provide specific and targeted content to audiences. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-27 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 21/04/2011 - 08:20 The new children's laureate, to be announced in June, will be branded the Waterstone's children's laureate for the first time. The chain has been the major sponsor of the laureateship since 2006, and is understood to have... Continue reading at The Bookseller
[ The Bookseller | 2011-04-21 00:00:00 UTC ]
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The breakup of these former media powerhouses exemplified the industrys creative chaos: divestment, downsizing and dissolution, followed, perhaps, by opportunity. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-21 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 15/04/2011 - 08:44 HarperCollins Children's Books m.d. Mario Santos is leaving the publisher at the end of June to "pursue other career opportunities". Publisher Ann-Janine Murtagh has been promoted to take overall publishing and business... Continue reading at The Bookseller
[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Wed, 30/03/2011 - 15:17 Just shy of £3m has been spent on the 10 titles of More 4's latest "TV Book Club" in 2011, with sales over the series up 2% on the 2010 selections and against an overall book market decline of 7%. A grand total of 506,200... Continue reading at The Bookseller
[ The Bookseller | 2011-03-30 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Wed, 30/03/2011 - 15:13 APA Publications will take over management control of sister company GeoCenter International from Friday [1st April]. The company, which publishes Insight and Berlitz Travel and Language, and travel distributor GeoCenter are... Continue reading at The Bookseller
[ The Bookseller | 2011-03-30 00:00:00 UTC ]
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As most publishers are scrambling to compact content (call it the Twitter effect), one company is bringing lengthy journalistic stories to digital devices. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-30 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Mon, 21/03/2011 - 11:26 E-book sales by Hachette Livre in the United States are in line with the national average, according to the group's chairman and c.e.o. Arnaud Nourry. He told the Buzz Média service of the French daily Le Figaro that ebooks... Continue reading at The Bookseller
[ The Bookseller | 2011-03-21 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 21/03/2011 - 08:57 Foyles has bought Grant & Cutler with the foreign language bookshop moving to the independent's flagship store on Charing Cross Road. Grant & Cutler had traded on Great Marlborough Street in central London and recently... Continue reading at The Bookseller
[ The Bookseller | 2011-03-21 00:00:00 UTC ]
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While librarians are pushing for access to more ebooks to satisfy demand, publishers are reconsidering how much that access should be worth. Continue reading at The New York Times
[ The New York Times | 2011-03-15 00:00:00 UTC ]
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