Nielsen’s Advanced TV Push Continues With Addressable Platform Beta Test

Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen major media companies already signed on. As part of the... Continue reading at 'AdWeek'

[ AdWeek | 2020-01-07 14:00:50 UTC ]
News tagged with: #company today #beta version #nielsen

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Edward Bleier, Visionary Executive at Dawn of Cable TV, Dies at 94

Seeing untold promise in new technology, he was a prime mover in the creation of the cable industry, helping to transform Time Warner Cable into a giant in the field. Continue reading at The New York Times

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Honda to test its Autonomous Work Vehicle at Toronto's Pearson Airport

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[ Engadget | 2023-10-17 15:00:25 UTC ]
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Albanese says attacks on Dan Andrews ‘low point in journalism’ as News Corp vitriol continues after resignation

Murdoch papers declare the premier’s electoral popularity was a ‘cult’ and his legacy nothing but a state ‘deep in debt’Follow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe Sunday Herald Sun’s front-page photo of the... Continue reading at The Guardian

[ The Guardian | 2023-09-27 03:28:06 UTC ]
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Rob Vélez on building Somos Vevo into a Hispanic TV destination for brands

The VP of inclusive network sales writes about helping marketers connect with diverse audiences. Continue reading at Advertising Age

[ Advertising Age | 2023-09-22 09:46:02 UTC ]
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Nielsen replaces CEO amid measurement turbulence

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[ Advertising Age | 2023-09-14 13:51:57 UTC ]
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Nielsen Names New CEO in Latest Measurement Shakeup

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[ AdWeek | 2023-09-14 13:35:17 UTC ]
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News Corp gasses up ‘green’ fossil fuels in a series on future energy – but does it pass the sniff test? | Temperature Check

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Bonnie Garmus wrote 'Lessons in Chemistry.' She learned the formula for TV would bring changes

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Adelaide Books Continues to Ignore Author Complaints

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The Morning After: Dolby Atmos will use your TV to expand your speaker setups

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How publishers like The Marshall Project and The Markup are testing generative AI in their newsrooms

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Nielsen opens big data for trading without MRC accreditation or explaining some of its figures

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[ Advertising Age | 2023-08-28 09:30:00 UTC ]
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As Nielsen incorporates Amazon’s own data, networks demand answers

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[ Advertising Age | 2023-08-25 13:30:25 UTC ]
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‘We won’t take this any more!’: the reality TV stars battling to unionise

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How did Suits become America’s most-watched TV show of the summer?

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