Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen major media companies already signed on. As part of the... Continue reading at 'AdWeek'
[ AdWeek | 2020-01-07 14:00:50 UTC ]
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It's been a rocky few years for Nielsen following the loss of its third-party accreditation in late 2021. Though the Media Rating Council (MRC) confirmed late last year that the measurement company's status remained suspended, Nielsen has been working hard to earn back trust from buyers and... Continue reading at AdWeek
[ AdWeek | 2023-04-10 20:00:00 UTC ]
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Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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Ava Eldred’s debut YA thriller The Boyband Murder Mystery has been optioned by MGM's Orion TV and digital entertainment start-up Brat in a "heated" four-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-05-07 08:52:39 UTC ]
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Lion TV have acquired the option to develop BBC Middle East editor Raffi Berg's debut Red Sea Spies: The True Story of Mossad's Fake Diving Resort as a television documentary. Continue reading at The Bookseller
[ The Bookseller | 2019-11-29 01:06:38 UTC ]
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Netflix show is newest in ever-expanding Marvel universe and brings together Jessica Jones, Luke Cage, Daredevil and Iron FistThe recent hold of caped crusaders over cinema has been unavoidable, but now a new Netflix show aims to push the boundaries of the superhero genre on television.The... Continue reading at The Guardian
[ The Guardian | 2017-08-11 00:00:00 UTC ]
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Troy Young, president of Hearst Magazines Digital Media, said social platforms need to share more of their financial success with publishers because creating great content is expensive. The good news, he said, is that platforms are paying more attention, creating teams to work more closely with... Continue reading at Digiday
[ Digiday | 2017-02-01 00:00:00 UTC ]
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Thank you, thank you, to commenter DialMforMurdo for pointing to this brilliantly funny deconstruction of what follows, and precedes, that moment when BBC's News At Ten's presenters say: "Now here's the news where you are."Sit back and enjoy this three-minute skit by James Robertson, novelist,... Continue reading at The Guardian
[ The Guardian | 2014-06-16 00:00:00 UTC ]
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Listings magazine, which is the most popular paid-for title in UK, reported an average weekly sale of 1,374,813TV Choice has increased sales to a five-year high of almost 1.4 million, the biggest beneficiary among listings magazines from the demise of Richard Desmond's short-lived TV Pick.H... Continue reading at The Guardian
[ The Guardian | 2014-02-13 00:00:00 UTC ]
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This past summer media and entertainment company The Chernin Group (founded by former News Corp. president and COO Peter Chernin) released a digital reality series that took the notion of digital media and ran with it.Mr. Parks: The first thing I did was call all my favorite smartest people... Continue reading at Advertising Age
[ Advertising Age | 2013-10-01 00:00:00 UTC ]
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Supported by new platforms and forums, indie authors today are behind some of the hottest literary trends Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
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Supported by new platforms and forums, indie authors today are behind some of the hottest literary trends. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
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This week’s Future of TV Briefing recaps the conversation with Whalar’s Emma Harman about the European creator economy during last week’s Digiday Publishing Summit Europe. Continue reading at Digiday
[ Digiday | 2024-11-06 05:01:00 UTC ]
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You basically have three options for watching live TV at home: Hook up a digital antenna, pay for a cable subscription or sign up for a live TV streaming service. The content you get through a digital antenna is free, but limited to your local broadcast networks (ABC, CBS, Fox, NBC and PBS).... Continue reading at Engadget
[ Engadget | 2024-10-31 09:00:36 UTC ]
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Star-Ledger’s owner said decision was due to rising costs, decreasing circulation and reduced demand for print copiesThe owner of New Jersey’s largest newspaper says it will stop publishing a daily print version of the paper early next year, but its online version will continue.The Newark... Continue reading at The Guardian
[ The Guardian | 2024-10-31 01:54:30 UTC ]
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Amazon, in what it described as a "difficult decision," is winding down Kindle Vella and shutting it down completely in February 2025. When the company launched the serialized story platform in 2021, it said Vella was a way for readers to discover new fictional stories and a new way for authors... Continue reading at Engadget
[ Engadget | 2024-10-29 12:00:30 UTC ]
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Lack of time, difficulties with scientific rigour, an uninterested public … television meteorologists open up about why they’re so quiet about the reasons for extreme conditionsWhy do TV and radio forecasts rarely contextualise extreme weather events in terms of the climate crisis? After all,... Continue reading at The Guardian
[ The Guardian | 2024-10-25 14:00:08 UTC ]
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Unique experiment in German-language public broadcasting 3sat faces pressure from populist rightIn many countries around the world, breakfast TV means celebrity interviews, soap operas and last night’s football highlights. On the German-language channel 3sat this Sunday morning, it means a... Continue reading at The Guardian
[ The Guardian | 2024-10-19 11:43:44 UTC ]
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It's that time of the year where the Javits Center will be full of superheroes, supervillains, and more. New York Comic Con kicked off Oct. 17 and will run through Oct. 20. While the East Coast leg is not nearly as large as San Diego's version that took place earlier... Continue reading at AdWeek
[ AdWeek | 2024-10-18 16:49:58 UTC ]
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