Nielsen’s Advanced TV Push Continues With Addressable Platform Beta Test

Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen major media companies already signed on. As part of the... Continue reading at 'AdWeek'

[ AdWeek | 2020-01-07 14:00:50 UTC ]
News tagged with: #nielsen #beta version #company today #addressable future

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Beta Testing Capstone’s E-book Bundling Program

After years of asking mainstream publishers for ebooks to be bundled with physical books, a small group of indie booksellers have gotten their wish. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie booksellers #small group #physical books #mainstream publishers


Frankfurt Book Fair 2014: Nielsen: E-books Growth Continues in U.S. and U.K.

E-book sales continue to grow in both the U.S. and U.K., but to varying degrees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #varying degrees


Why Mobile Video Is Driving the Push for Cross-Platform Measurement

Nielsen tracked mobile video viewing behavior late last year and found consumers watched 25% more of it than the year before. Ooyala is seeing the shift, too. The video management firm reported recently that 26% of videos viewed in December 2013 were seen on mobile devices.No surprise there. But... Continue reading at Advertising Age

[ Advertising Age | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company plans #mobile devices #videos viewed


Nielsen Ratings Tool Designed to Compare TV, Web

Measurement company Nielsen has long offered the industry standard for TV ratings, but can it do the same for the Web? Later this month, Nielsen will release a new service that measures online ad campaigns in a way that’s similar to how branded ad campaigns are measured on television. Online... Continue reading at AdWeek

[ AdWeek | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand advertisers #provide advertisers


Trump watches TV. Trump stars on TV. Trump is TV.

Review of 'Audience of One: Donald Trump, Television, and the Fracturing of America' by James Poniewozik Continue reading at The Washington Post

[ The Washington Post | 2019-09-12 17:00:17 UTC ]
More news stories like this | News stories tagged with: #james poniewozik #trump stars


Trump watches TV. Trump stars on TV. Trump is TV.

Review of 'Audience of One: Donald Trump, Television, and the Fracturing of America' by James Poniewozik Continue reading at The Washington Post

[ The Washington Post | 2019-09-12 05:00:17 UTC ]
More news stories like this | News stories tagged with: #james poniewozik #trump stars


Future of TV Briefing: How the TV ad measurement landscape has changed since summer

The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday

[ Digiday | 2021-11-24 05:01:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


MDM's Orion TV and Brat win TV rights for The Boyband Murder Mystery

Ava Eldred’s debut YA thriller The Boyband Murder Mystery has been optioned by MGM's Orion TV and digital entertainment start-up Brat in a "heated" four-way auction. Continue reading at The Bookseller

[ The Bookseller | 2020-05-07 08:52:39 UTC ]
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Lion TV snaps up Raffi Berg's debut for TV

Lion TV have acquired the option to develop BBC Middle East editor Raffi Berg's debut Red Sea Spies: The True Story of Mossad's Fake Diving Resort as a television documentary. Continue reading at The Bookseller

[ The Bookseller | 2019-11-29 01:06:38 UTC ]
More news stories like this | News stories tagged with: #true story


The Defenders is most ambitious TV project ever, says Marvel's head of TV

Netflix show is newest in ever-expanding Marvel universe and brings together Jessica Jones, Luke Cage, Daredevil and Iron FistThe recent hold of caped crusaders over cinema has been unavoidable, but now a new Netflix show aims to push the boundaries of the superhero genre on television.The... Continue reading at The Guardian

[ The Guardian | 2017-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mark millar #iron fist #superhero genre #luke cage #jessica jones


‘Platforms are not forever’: Hearst’s Troy Young on platform-publisher relations

Troy Young, president of Hearst Magazines Digital Media, said social platforms need to share more of their financial success with publishers because creating great content is expensive. The good news, he said, is that platforms are paying more attention, creating teams to work more closely with... Continue reading at Digiday

[ Digiday | 2017-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bigger piece #financial success #troy young #social platforms


The TV news where you are is not the TV news where we are...

Thank you, thank you, to commenter DialMforMurdo for pointing to this brilliantly funny deconstruction of what follows, and precedes, that moment when BBC's News At Ten's presenters say: "Now here's the news where you are."Sit back and enjoy this three-minute skit by James Robertson, novelist,... Continue reading at The Guardian

[ The Guardian | 2014-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary magazine #hamish hamilton #sit back


TV Choice sales hit five-year high as it benefits from closure of TV Pick

Listings magazine, which is the most popular paid-for title in UK, reported an average weekly sale of 1,374,813TV Choice has increased sales to a five-year high of almost 1.4 million, the biggest beneficiary among listings magazines from the demise of Richard Desmond's short-lived TV Pick.H... Continue reading at The Guardian

[ The Guardian | 2014-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print edition #cover price #exact replica #digital editions #latest report #biggest faller


The Chernin Group's Billy Parks Imagines Reality TV, Without TV

This past summer media and entertainment company The Chernin Group (founded by former News Corp. president and COO Peter Chernin) released a digital reality series that took the notion of digital media and ran with it.Mr. Parks: The first thing I did was call all my favorite smartest people... Continue reading at Advertising Age

[ Advertising Age | 2013-10-01 00:00:00 UTC ]
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Printing fake news, this editor helped push America into World War I

Providence Journal editor John Revelstoke Rathom also had a fake biography, writes journalist Mark Arsenault. Continue reading at The Washington Post

[ The Washington Post | 2022-05-20 12:00:53 UTC ]
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Rhode Island Advances Its Library E-book Law

On May 18, the Rhode Island Senate's Committee on Education unanimously voted to advance the state's library e-book law out of committee and to the floor for a full vote. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-20 04:00:00 UTC ]
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Tested: Multi-gig fiber internet is too fast for your PC

If you’re about to bite the bullet on a blazing-fast multi-gig internet deal, you might just have to upgrade your PC’s storage drive and CPU too. I know this because besides having to upgrade my networking hardware, which was too slow for my new Sonic 10Gb internet, I discovered that parts... Continue reading at PC World

[ PC World | 2022-05-18 10:45:00 UTC ]
More news stories like this | News stories tagged with: #libraries #full advantage


‘Heartstopper’ Is a TV Love Story With the Soul of a Comic

This faithful Netflix adaptation of a popular webcomic and graphic novel tells a heartwarming boy-meets-boy tale through live action and animation. Continue reading at The New York Times

[ The New York Times | 2022-05-09 20:44:12 UTC ]
More news stories like this | News stories tagged with: #graphic novel #live action #popular webcomic


Fox's Tubi expands Nielsen relationship even amid measurement upheaval

Streamer will add Digital Ad Ratings coverage with the goal of eventually using Nielsen's next-generation cross-platform measurement. Continue reading at Advertising Age

[ Advertising Age | 2022-04-29 16:00:00 UTC ]
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Malcolm Nance, TV pundit turned fighter in Ukraine: ‘I believe in the defense of democracy’

The MSNBC counter-terrorism expert and former US navy servicemember discusses his decision to take up arms in UkraineMalcolm Nance, MSNBC’S former military and counter-terrorism expert, is always fighting someone.As a personal and professional acquaintance of Nance, I wasn’t the least bit... Continue reading at The Guardian

[ The Guardian | 2022-04-29 10:00:38 UTC ]
More news stories like this | News stories tagged with: #literary agent #upcoming book #months ago