Nielsen’s Advanced TV Push Continues With Addressable Platform Beta Test

Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen major media companies already signed on. As part of the... Continue reading at 'AdWeek'

[ AdWeek | 2020-01-07 14:00:50 UTC ]
News tagged with: #company today #beta version #nielsen

Other Publishing stories related to: 'Nielsen’s Advanced TV Push Continues With Addressable Platform Beta Test'

People of Color in Publishing Addresses Book Biz Burnout

In a May 20 panel, four young publishing professionals discussed workloads for lower-level staffers in publishing, a growing dissatisfaction among a new generation of book business workers, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book business

Printing fake news, this editor helped push America into World War I

Providence Journal editor John Revelstoke Rathom also had a fake biography, writes journalist Mark Arsenault. Continue reading at The Washington Post

[ The Washington Post | 2022-05-20 12:00:53 UTC ]
More news stories like this | News stories tagged with: #world war

Rhode Island Advances Its Library E-book Law

On May 18, the Rhode Island Senate's Committee on Education unanimously voted to advance the state's library e-book law out of committee and to the floor for a full vote. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book

Tested: Multi-gig fiber internet is too fast for your PC

If you’re about to bite the bullet on a blazing-fast multi-gig internet deal, you might just have to upgrade your PC’s storage drive and CPU too. I know this because besides having to upgrade my networking hardware, which was too slow for my new Sonic 10Gb internet, I discovered that parts... Continue reading at PC World

[ PC World | 2022-05-18 10:45:00 UTC ]
More news stories like this | News stories tagged with: #full advantage #libraries

‘Heartstopper’ Is a TV Love Story With the Soul of a Comic

This faithful Netflix adaptation of a popular webcomic and graphic novel tells a heartwarming boy-meets-boy tale through live action and animation. Continue reading at The New York Times

[ The New York Times | 2022-05-09 20:44:12 UTC ]
More news stories like this | News stories tagged with: #popular webcomic #live action #graphic novel

Fox's Tubi expands Nielsen relationship even amid measurement upheaval

Streamer will add Digital Ad Ratings coverage with the goal of eventually using Nielsen's next-generation cross-platform measurement. Continue reading at Advertising Age

[ Advertising Age | 2022-04-29 16:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen

Malcolm Nance, TV pundit turned fighter in Ukraine: ‘I believe in the defense of democracy’

The MSNBC counter-terrorism expert and former US navy servicemember discusses his decision to take up arms in UkraineMalcolm Nance, MSNBC’S former military and counter-terrorism expert, is always fighting someone.As a personal and professional acquaintance of Nance, I wasn’t the least bit... Continue reading at The Guardian

[ The Guardian | 2022-04-29 10:00:38 UTC ]
More news stories like this | News stories tagged with: #months ago #upcoming book #literary agent

Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
More news stories like this | News stories tagged with: #traditional tv #struck deals #creative types #nielsen

Comcast names Comscore as Nielsen alternative

Deal with Comcast's Effectv covers 66 local markets, 35 million subscribers and supports shift toward selling custom audiences during pandemic. Continue reading at Advertising Age

[ Advertising Age | 2022-04-12 14:40:50 UTC ]
More news stories like this | News stories tagged with: #nielsen

'Slow Horses' makes me glad I forgot to cancel Apple TV+

Confession time: I’d never read any John LeCarré until after I’d seen the 2011 film of Tinker Tailor Soldier Spy. It’s a brilliant movie, and one that sent me scuttling to read the Karla trilogy and then watch the two excellent Alec Guinness adaptations. After devouring the first two episodes of... Continue reading at Engadget

[ Engadget | 2022-04-07 16:00:47 UTC ]
More news stories like this | News stories tagged with: #book series

London Book Fair: Finland’s Market Continues to Swing to Subscriptions

In 2021, Finland's consumer base bought two digital books for every single print book sold, the Finnish Book Exchange, FILI, reports. The post London Book Fair: Finland’s Market Continues to Swing to Subscriptions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-05 06:06:58 UTC ]
More news stories like this | News stories tagged with: #subscriptions appeared #print book #digital books

7 Contemporary Horror Novels that Push Boundaries

The grocery store of all places was my initial indoctrination into the world of horror. As my father shuffled up and down the aisles, dutifully stacking groceries in the cart for our family, I would sneak away to the magazine section and my eye was always drawn to the shiny paperback display... Continue reading at Electric Literature

[ Electric Literature | 2022-03-31 11:00:00 UTC ]
More news stories like this | News stories tagged with: #electric literature

Nielsen Sold to Private Equity Firms for $16 Billion

A consortium of private equity firms is buying video and TV ratings firm Nielsen in an all-cash $16 billion deal. The group is led by Evergreen Coast Capital Corp. and Brookfield Business Partners. Nielsen's board of directors voted unanimously to support the acquisition proposal after rejecting... Continue reading at AdWeek

[ AdWeek | 2022-03-29 13:52:12 UTC ]
More news stories like this | News stories tagged with: #$16 billion #acquisition offer #nielsen

HBG Diversity Efforts Continue in Hiring and New Partnerships

In its annual update on its diversity, equity, and inclusion efforts, Hachette Book Group reported that BIPOC employees comprised 35.4% of its workforce last year, up from 32.9% in 2020. The company also announced four new partnerships it has signed to support writers and publishing... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #annual update #inclusion efforts #support writers #publishing professionals #underrepresented backgrounds

NBCU certifies first round of Nielsen measurement alternatives

NBCUniversal is certifying eight companies in audience measurement—and Nielsen didn't make the list. Continue reading at Advertising Age

[ Advertising Age | 2022-03-22 15:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen

Boeing, Nielsen fall; Alleghany, Anaplan rise

Stocks that traded heavily or had substantial price changes Monday: Boeing, Nielsen fall; Alleghany, Anaplan rise Continue reading at ABC News

[ ABC News | 2022-03-21 21:37:31 UTC ]
More news stories like this | News stories tagged with: #traded heavily #substantial price #nielsen

Nielsen Rejects $15 Billion Acquisition Offer From Private-Equity Consortium

Nielsen Holdings has rejected an acquisition offer of roughly $15 billion from a private equity consortium, explaining that the deal "significantly undervalues" the measurement company. On Sunday night, Nielsen said its board of directors had determined not to proceed with an "unsolicited... Continue reading at AdWeek

[ AdWeek | 2022-03-21 01:43:07 UTC ]
More news stories like this | News stories tagged with: #nielsen holdings #acquisition offer #measurement company #sunday night #nielsen

Is media platform Nextdoor a friend in need or a vigilante nightmare?

The fast-growing media platform claims its mission is to foster community spirit – which it mainly does. But can it control the spread of misinformation?Introducing its financial results earlier this month for the fourth quarter of 2021, the community-based social networking platform Nextdoor... Continue reading at The Guardian

[ The Guardian | 2022-03-20 09:00:52 UTC ]
More news stories like this | News stories tagged with: #core mission #kinder world #fourth quarter #covid pandemic #digital media

Netflix royalty: Shonda Rhimes’s winning streak continues with Bridgerton and Inventing Anna

From Grey’s Anatomy, which premiered 19 seasons ago, to now, Rhimes rarely misses the mark For decades, television held the period drama to the rule of three Ms: make it love-shy, make it British, make it unapologetically white. Anything that fell short of this standard risked never making it to... Continue reading at The Guardian

[ The Guardian | 2022-03-19 07:00:21 UTC ]
More news stories like this | News stories tagged with: #shonda rhimes #fell short #bestselling author