Nielsen’s Advanced TV Push Continues With Addressable Platform Beta Test

Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen major media companies already signed on. As part of the... Continue reading at 'AdWeek'

[ AdWeek | 2020-01-07 14:00:50 UTC ]
News tagged with: #company today #beta version #nielsen

Other Publishing stories related to: 'Nielsen’s Advanced TV Push Continues With Addressable Platform Beta Test'

Jessica Chastain has optioned Jessamine Chan’s The School for Good Mothers for TV.

Deadline has reported that Jessica Chastain, through her cutely named production company Freckle Films, has beaten out several others to the TV rights to Jessamine Chan’s The School for Good Mothers. The School for Good Mothers, published this week by Simon & Schuster, is Chan’s debut novel;... Continue reading at Literrary Hub

[ Literrary Hub | 2022-01-05 16:49:39 UTC ]
More news stories like this | News stories tagged with: #jessamine chan #tv rights #good mothers #simon schuster #short stories

White Lion bags first official cookbook inspired by TV series Peaky Blinders

White Lion has bagged the first official cookbook inspired by hit television show "Peaky Blinders". Continue reading at The Bookseller

[ The Bookseller | 2022-01-04 23:21:05 UTC ]
More news stories like this | News stories tagged with: #peaky blinders #cookbook

‘We would discuss how dislikable I was’ – what’s it like to see your life story on TV?

Telling your story in a book is hard enough. But what if it ends up on screen? Adam Kay, writer of This Is Going to Hurt, and Dolly Alderton, who penned Everything I Know About Love, relive the shocksMore cultural highlights of 2022Most people find seeing themselves on screen distinctly... Continue reading at The Guardian

[ The Guardian | 2021-12-29 14:00:23 UTC ]
More news stories like this | News stories tagged with: #life story #adam kay #dolly alderton #life stories #junior doctor #ben whishaw #memoir

Great Northern scoops TV legend Chris Tarrant’s first memoir

Great Northern Books has scooped Chris Tarrant's first memoir, It's Not a Proper Job, where the presenter reflects on his 50-year career at the heart of British TV. Continue reading at The Bookseller

[ The Bookseller | 2021-12-22 17:29:54 UTC ]
More news stories like this | News stories tagged with: #50-year career

Snap, Nielsen: Snap Ads Drive Double the ROI for CPGs vs. Industry Benchmarks

Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek

[ AdWeek | 2021-12-16 22:30:00 UTC ]
More news stories like this | News stories tagged with: #nielsen

bell hooks pushed us to think harder about feminism, Black women and Beyoncé

bell hooks was a legend. She was also human, and we should celebrate her complexity. Continue reading at The Washington Post

[ The Washington Post | 2021-12-16 17:44:05 UTC ]
More news stories like this | News stories tagged with: #black women #bell hooks

Mr. Men Little Miss Books Stand the (Silly, Splendid, Topsy-Turvy) Test of Time

Mr. Men Little Miss, the children’s book series created by Roger Hargreaves, turns 50 this year. Continue reading at The New York Times

[ The New York Times | 2021-12-08 10:00:15 UTC ]
More news stories like this | News stories tagged with: #children’s book

You can now buy Mary Shelley’s old address—though you’ll have to bring your own goth.

News for Frankenstein fans, or just fans of the monster: according to Mansion Global, a two-bedroom Bloomsbury apartment at the address of Mary Shelley’s former home is on the market for $1.36 million. If you saved $1.17 million from not buying the first edition of Frankenstein that went up for... Continue reading at Literrary Hub

[ Literrary Hub | 2021-12-01 18:01:36 UTC ]
More news stories like this | News stories tagged with: #mary shelley #bloomsbury

Nielsen’s Look at Audiobooks in the United Kingdom: ‘Curiosity, Multitasking’

Nielsen's 'Understanding the UK Audiobook Consumer' sees the format's growth moving steadily forward in the British market. The post Nielsen’s Look at Audiobooks in the United Kingdom: ‘Curiosity, Multitasking’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-30 09:15:28 UTC ]
More news stories like this | News stories tagged with: #post nielsen #united kingdom #audiobook

Substack starts 'concerted push' for UK writers with Storr appointment

Substack is starting a "concerted push" to bring more UK based writers to the platform, and has appointed Farrah Storr as a new head of partnerships for the region. Continue reading at The Bookseller

[ The Bookseller | 2021-11-30 08:13:23 UTC ]
More news stories like this | News stories tagged with: #concerted push #uk writers

Carthew plans UK tour to address publishing diversity and inclusion

Natasha Carthew, the artistic director of The Festival for Working Class Writers, is planning a UK tour in 2022 to address diversity and inclusion issues in the industry. Continue reading at The Bookseller

[ The Bookseller | 2021-11-25 12:09:19 UTC ]
More news stories like this | News stories tagged with: #uk tour #address diversity

Bookstore Sales Recovery Continued in September

Bookstore sales jumped 42.1% in September, to $881 million, over 2020 when September sales were $620 million. Through the first nine months of 2021, bookstore sales rose 38.6% Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #september sales #bookstore sales

Spotify acquires audiobook platform Findaway

Spotify could soon be home to a lot more audiobooks. The streaming service has acquired audiobook platform Findaway, the companies announced. Terms of the deal were not disclosed, but the acquisition suggests Spotify is looking to build out its own library of audiobook titles.Findaway is an... Continue reading at Engadget

[ Engadget | 2021-11-11 21:00:04 UTC ]
More news stories like this | News stories tagged with: #companies announced #streaming platform #audiobook listeners #harry potter #audiobook

Finecast CEO Jakob Nielsen steps down

Nielsen and two colleagues were suspended by WPP following a whistleblower’s allegations. Continue reading at Media Week

[ Media Week | 2021-11-11 20:15:28 UTC ]
More news stories like this | News stories tagged with: #nielsen

Fane launches first app, Fane TV

Fane has launched its first app, Fane TV, in response to growing customer demand and to enhance its offering for hybrid events. Continue reading at The Bookseller

[ The Bookseller | 2021-11-10 08:56:47 UTC ]
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Publishers test hybrid working as Faber extends transition to April 2022

Publishers are settling into hybrid models of working this winter with many still reluctant to “mandate set days” while Faber has delayed a full return until April 2022. Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 17:41:43 UTC ]
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Meyrick's DCI Daley to be adapted for TV

Denzil Meyrick's DCI Daley series will be adapted for television, and will star "Game of Thrones" actor Rory McCann in the lead role. Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 00:02:39 UTC ]
More news stories like this | News stories tagged with: #lead role

A few ideas for how TV shows about book publishing could include more Lit Hub.

I’ve recently been enjoying season two of the HBO Max series Love Life. I enjoyed season one because it felt like a combination of an extended rom-com and listening to someone talk about their first dates, two genres I enjoy. Season two is even better, because it stars William Jackson Harper... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-05 19:27:36 UTC ]
More news stories like this | News stories tagged with: #tv shows #lit hub #book publishing

Pushkin Industries Pushes Audiobook Conventions

The audio producer, founded in 2018 by author Malcolm Gladwell and former Slate Group chairman and editor-in-chief Jacob Weisberg, has built a slate of more than 25 podcasts since its launch, and is ramping up audiobook production. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook production #audiobook