Nielsen’s Advanced TV Push Continues With Addressable Platform Beta Test

Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen major media companies already signed on. As part of the... Continue reading at 'AdWeek'

[ AdWeek | 2020-01-07 14:00:50 UTC ]
News tagged with: #company today #beta version #nielsen

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Non-fiction and children’s outstrip fiction in Ireland as sales fillip continues

After encouraging sales despite bookshops’ closures in the first lockdown, the market in Ireland has responded remarkably well since, with sales of Non-Fiction and Children’s titles particularly solid. Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 13:31:14 UTC ]
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Sarah Gilmartin | 'I loved writing and I knew I wanted to continue to do it after college'

Sarah Gilmartin admits "there has been a game-keeper turned poacher headline” in the Irish press in the run-up to the release of her début novel, after putting in eight years as a literary critic for the Irish Times. And she was a very specific sort of gamekeeper, as her brief for the Times was... Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 12:32:50 UTC ]
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Amazon corporation tax up as sales continue to soar

Amazon UK services paid £18.3m in corporation tax last year, up around 26% from £14.5m the year before, as sales soared by 64%. Continue reading at The Bookseller

[ The Bookseller | 2021-09-07 23:53:33 UTC ]
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Jamie Oliver TV series searches for cookbook star with PMJ and Channel 4

Jamie Oliver is aiming to find the next big cookbook star in a TV series from Channel 4 and Penguin Michael Joseph, with the winner securing their own book deal. Continue reading at The Bookseller

[ The Bookseller | 2021-09-06 11:26:19 UTC ]
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9/11 was a test. The books of the last two decades show how America failed.

The books of the last two decades show how overreacting to the attacks unmade America’s values. Continue reading at The Washington Post

[ The Washington Post | 2021-09-03 10:00:07 UTC ]
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Locast shuts down, but the fight over local channel streaming continues

Watching local channels just got a lot more expensive unless you can use an antenna. Locast, a nonprofit service that used a loophole in copyright law to stream local TV channels on the cheap, delivered a blow to cord cutters this week by abruptly suspending its operations.Read Full Story Continue reading at Fast Company

[ Fast Company | 2021-09-02 15:10:40 UTC ]
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The Morning After: Locast's local TV streaming service loses legal protections

Locast, a company that claimed to improve access to local TV stations for people who can’t get the signal via traditional means, has been dealt a blow by a New York Court. It lost a courtroom battle with CBS, ABC, NBC and Fox, which said the company was violating copyright. Deadline reports the... Continue reading at Engadget

[ Engadget | 2021-09-02 11:15:37 UTC ]
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Locast loses legal protections that keep its local TV streaming service alive

A company purporting to improve access to local TV stations for people who can’t access the signal via traditional means has been dealt a blow by a New York Court. Locast has lost the courtroom skirmish started by CBS, ABC, NBC and Fox, which said that the company was violating their copyright.... Continue reading at Engadget

[ Engadget | 2021-09-01 10:42:15 UTC ]
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NBCUniversal to select multiple measurement providers; Nielsen submits a pitch

The media company is reviewing more than 70 responses, expected to conclude in September. Continue reading at Media Week

[ Media Week | 2021-08-27 17:39:39 UTC ]
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I did not spend my summer binge-watching TV. Here are the books I loved instead.

Secondhand bookstores provided ample choices at low prices. So I picked up books by Joseph Conrad, James Webb and (too) many more. Continue reading at The Washington Post

[ The Washington Post | 2021-08-25 14:00:00 UTC ]
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Pat Barker’s ‘The Women of Troy’ continues her brilliant reassessment of the Trojan War

The follow-up to “The Silence of the Girls” follows Briseis after the death of Achilles. Continue reading at The Washington Post

[ The Washington Post | 2021-08-24 13:00:00 UTC ]
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Hachette Book Group's Acquisition Spree Continues

The purchase of Workman is the publisher’s sixth acquisition in eight years—and its biggest. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-20 04:00:00 UTC ]
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Revue, Twitter Test Newsletter Subscription Option Directly via Publishers’ Profiles

Twitter acquired newsletter publishing platform Revue in January, allowing it to continue to run as a stand-alone service, and the two companies began testing a way to integrate their respective platforms Thursday. Revue said in a tweet that all of its creators can begin enabling people to... Continue reading at AdWeek

[ AdWeek | 2021-08-19 22:40:00 UTC ]
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People with disabilities appear in 1% of TV ads

Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age

[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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ChineseALL USA’s ‘Crazy Maple Studio’ Opens a ‘Gamification Platform’

The US online storytelling subsidiary of China's COL Digital Publishing Group announces gamification techniques for user-generated content. The post ChineseALL USA’s ‘Crazy Maple Studio’ Opens a ‘Gamification Platform’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-08-16 22:46:28 UTC ]
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Let’s talk about science fiction and fantasy books that would make for great TV

N.K. Jemisin’s Inheritance trilogy got us thinking about other titles perfect for the small screen. Continue reading at The Washington Post

[ The Washington Post | 2021-08-15 13:00:00 UTC ]
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Media Rating Council Likely to Strip Nielsen’s Accreditation Next Week

The Media Rating Council, the third-party accreditation organization that checks Nielsen and other measurement firms' methodology, is likely to reach a decision about the status of Nielsen's national TV service early next week--and the industry is bracing for Nielsen's longstanding National TV... Continue reading at AdWeek

[ AdWeek | 2021-08-13 17:32:55 UTC ]
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Holding and Daley use platforms to take sport titles into new territory

Sporting titles are moving beyond rote tellings of achievement as a number of stars from across disciplines are using their platforms to speak out on broader societal issues. Continue reading at The Bookseller

[ The Bookseller | 2021-08-12 14:56:47 UTC ]
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Sphere lands TV presenter Sophie Morgan's 'unflinching' memoir

Sphere has acquired TV presenter Sophie L Morgan's "unflinching" memoir Driving Forwards: A Journey of Resilience and Empowerment After Life-Changing Injury. Continue reading at The Bookseller

[ The Bookseller | 2021-08-11 16:55:16 UTC ]
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Physical books are alive with memories. Has the pandemic pushed them into the ether for good?

Zoom book clubs and e-books are no match for physical books and the experience of sharing them with friends in person. Continue reading at The Washington Post

[ The Washington Post | 2021-08-10 15:56:12 UTC ]
More news stories like this | All news stories tagged with: #physical books