Media ratings giant Nielsen announced today that publishers will now get credit for digital video content aired on Facebook, Hulu and YouTube. "Through capturing this audience, Nielsen is providing publishers, agencies and advertisers with a better p... Continue reading at 'Engadget'
[ Engadget | 2017-08-15 00:00:00 UTC ]
Without Betty Cornell, 15-year-old Maya Van Wagenen would be in a very different place. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-01 00:00:00 UTC ]
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The company has experienced success with its 'exclusive editions' program, in which B&N will release versions of popular tween and young adult titles with never-before-seen content. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-30 00:00:00 UTC ]
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Universities minister David Willetts is to speak at this year’s Academic, Professional and... Continue reading at The Bookseller
[ The Bookseller | 2014-01-30 00:00:00 UTC ]
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The rise of programmatic advertising has wreaked havoc across digital media, giving media buyers far more leverage while pushing down the value of publisher inventory. It has also torn apart the traditional ad network business, which is one reason Federated Media, today announced it would stop... Continue reading at Advertising Age
[ Advertising Age | 2014-01-28 00:00:00 UTC ]
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By understanding our tastes and habits, Facebook could steal billions of dollars in ads from traditional media and get Madison Avenue out of the stone age.Facebook has never been a company lacking in foolish ambition--witness Facebook Home, Beacon, Places, and other monumental undertakings. But... Continue reading at Fast Company
[ Fast Company | 2014-01-25 00:00:00 UTC ]
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Facebook has been in the news over the past few days after a report suggested that the social network is spreading in a similar way to a virus. Like all epidemics, the report suggests, the rate of infection will ultimately drop off, leading to the suggestion that by 2017 the social network will... Continue reading at Betanews
[ Betanews | 2014-01-24 00:00:00 UTC ]
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Twitter is diving even deeper into data. The social media platform is now giving publishers and brands more insights into how their tweets perform. Today, the company introduced analytics for Twitter Cards, which allow companies to track how media-filled tweets perform—such as how many users... Continue reading at AdWeek
[ AdWeek | 2014-01-24 00:00:00 UTC ]
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A Facebook spokesperson told Digiday that the program will not port Facebook-style ad units to other apps, however. Instead, it will simply use its data to target whatever formats those app publishers currently sell. The post Facebook Tries a Mobile Ad Network appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-23 00:00:00 UTC ]
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Brands have spent the past couple of years complaining the content they publish is rarely actually seen by users that like their pages. That's party because Facebook wants those brands to pay for ads, but also because it doesn't want them alienating users with annoying updates asking people to... Continue reading at Digiday
[ Digiday | 2014-01-22 00:00:00 UTC ]
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Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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The International Publishers Association (IPA) is giving its official backing to Thema, the new... Continue reading at The Bookseller
[ The Bookseller | 2014-01-20 00:00:00 UTC ]
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Numerous experts from the UK publishing scene spoke with The Guardian about what evolution they anticipate for digital publishing in 2014. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-13 00:00:00 UTC ]
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Industry luminaries scry the spins ahead in the helter skelter revolution at the centre of their businessAnna Rafferty, Penguin digital managing director"I predict more digital for publishers in 2014. I'm not being (completely) facetious, I mean more digitalness in all parts of the industry,... Continue reading at The Guardian
[ The Guardian | 2014-01-10 00:00:00 UTC ]
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The change is subtle, but its message is clear: Facebook has entered the news business.It's no secret that Facebook is changing what appears in your feed dramatically. Whereas memes used to rule supreme--making basically anything shared by George Takei go viral--Facebook has reweighted its... Continue reading at Fast Company
[ Fast Company | 2014-01-10 00:00:00 UTC ]
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Does Google have it out for the Brooklyn startup that's trying to annotate the web?It leaked a few months back that YouTube would be launching some sort of music streaming service, but it wasn't clear what angle the company would take. Now, in a interview with Matt Pincus, a board member of... Continue reading at Fast Company
[ Fast Company | 2014-01-10 00:00:00 UTC ]
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Tom Weldon, c.e.o. Penguin Random House UK Lessons from 2013 include: the shift to online sales... Continue reading at The Bookseller
[ The Bookseller | 2014-01-06 00:00:00 UTC ]
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Festive special adds nearly 3 million viewers when timeshifted viewing is included, but Mrs Brown's Boys remains top showNearly 3 million people recorded the festive special of Doctor Who and watched it in the week after Christmas Day, with Downton Abbey among the other most popular timeshifted... Continue reading at The Guardian
[ The Guardian | 2014-01-02 00:00:00 UTC ]
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The United States Postal Service (USPS) delivered coal to magazine publishers to welcome the New Year. Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-02 00:00:00 UTC ]
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Online hysteria about Facebook reading text that is deleted before it is posted might not be entirely unfoundedAs Mark Twain observed: "A lie can travel halfway around the world while the truth is putting on its shoes." And that was a long time before the web. Which brings us to a meme that was... Continue reading at The Guardian
[ The Guardian | 2013-12-22 00:00:00 UTC ]
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Since Martin Shepard and his wife Judy started the Permanent Press 35 years ago, the two have built a publishing house with a backlist of around 450 titles, including works by about 50 award-winning authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-20 00:00:00 UTC ]
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#including works