Nielsen Overhauls and Expands Local TV Measurement

Nielsen unveiled an expansive overhaul of TV measurement in its 208 local markets that will substantially expand its audience panels while also adding out-of-home measurement in several markets. The company said the local TV overhaul, which has been in the works for three years, will deliver more reliable and stable measurement each week. In the... Continue reading at 'AdWeek'

[ AdWeek | 2019-10-03 10:00:35 UTC ]
News tagged with: #tv measurement #nielsen

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Introducing Charlotte Inno, an increased focus on local startups and innovation

The Charlotte Business Journal has a new partner in our coverage of startups and innovation. Charlotte Inno officially launched this week. Charlotte Inno is the 13th market launched by American Inno, a division of the Charlotte Business Journal's parent company American City Business... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-07-12 16:05:23 UTC ]
More news stories like this | All news stories tagged with: #digital media #business leaders #increased focus


With sports, local newspapers try ‘unbundling’ the subscription

Legacy news publishers including McClatchy, Gatehouse and The Dallas Morning News have been adapting their sports-only paid subscription products now that pent-up demand has subsided. The post With sports, local newspapers try ‘unbundling’ the subscription appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-07-09 04:01:38 UTC ]
More news stories like this | All news stories tagged with: #publishers including #local newspapers


Cheltenham granted ACE funding to expand reading programme

Cheltenham Festivals has received a grant of £127,608 from Arts Council England to expand its Reading Teachers = Reading Pupils programme over the next three years.  Continue reading at The Bookseller

[ The Bookseller | 2019-07-08 19:49:53 UTC ]
More news stories like this | All news stories tagged with: #cheltenham festivals


How linear TV benefits from an excess of streaming options

The giddy excess of the Peak TV era has culminated in a sort of option paralysis among consumers, many of whom, when presented with a near-infinite number of entertainment choices, make none whatsoever. According to Nielsen’s newly released Total Audience Report for the first quarter of 2019,... Continue reading at Advertising Age

[ Advertising Age | 2019-07-02 20:18:24 UTC ]
More news stories like this | All news stories tagged with: #nielsen #awful lot #ad impressions #marketers continue #younger set #year-ago period #good deal


Poopers and bloopers: the greatest TV fails

It’s 50 years since Lulu the elephant went rogue on Blue Peter. We look back at the biting ferrets, gurning kids and sweary slips that have delighted viewers, and ask: are they a dying breed?Studio G at the BBC’s old Lime Grove studios in London was on the second floor of the building, meaning... Continue reading at The Guardian

[ The Guardian | 2019-07-02 15:03:55 UTC ]
More news stories like this | All news stories tagged with: #lulu #sri lanka #blue peter


Andersen reveals plans for new Elmer TV series

Andersen Press is working with animation studio Factory on a new TV series of David McKee’s Elmer series of picture books.  Continue reading at The Bookseller

[ The Bookseller | 2019-07-02 03:37:11 UTC ]
More news stories like this | All news stories tagged with: #picture books #andersen press


Lovejoy books snapped up for updated TV adaptation

Lovejoy has been acquired for adaptation 33 years after it was first broadcast, to be "updated for the 21st Century". Continue reading at The Bookseller

[ The Bookseller | 2019-07-01 19:24:37 UTC ]
More news stories like this | All news stories tagged with: #21st century


When good TV goes bad: Goodnight Sweetheart

At the start the sitcom was a compelling comment on male insecurity, but it soon descended into cartoonish plotlinesThe 1990s were an innocent time. Tony Blair was a god, Donald Trump was a joke and the world felt hopeful. It really did seem as though things could only get better. In 1992, the... Continue reading at The Guardian

[ The Guardian | 2019-07-01 12:00:23 UTC ]
More news stories like this | All news stories tagged with: #high concept #time travel #travel back


The single best Dem debate measurement. Plus, the magazine industry has 'Issues'

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. Debate team: Just about every publisher seems to have a hot (or lukewarm) take... Continue reading at Advertising Age

[ Advertising Age | 2019-06-27 19:01:33 UTC ]
More news stories like this | All news stories tagged with: #hearst #play button #lead sponsor


Hodder lands Skehan's super food book ahead of TV series

Hodder & Stoughton has recommissioned cook Donal Skehan for a new book called Super Food in Minutes to accompany his upcoming 10-part TV series. Continue reading at The Bookseller

[ The Bookseller | 2019-06-20 09:58:32 UTC ]
More news stories like this | All news stories tagged with: #hodder #hodder stoughton #tv series


How Nielsen Is Using Its Cannes Yacht for Good as Well as for Profit

CANNES, France--If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it'll set you back about a quarter of a million dollars this week. As Adweek's Ronan Shields reported that's a relative bargain. Nielsen is back with its yacht this... Continue reading at AdWeek

[ AdWeek | 2019-06-19 20:19:28 UTC ]
More news stories like this | All news stories tagged with: #nielsen #events including #million dollars


Sheffield indie publisher to expand thanks to £250,000 investment

Sheffield-based independent publisher Vertebrate Publishing is planning on almost doubling its staff numbers, after receiving a quarter of a million pounds in investment from entrepreneur Stephen Ross. Continue reading at The Bookseller

[ The Bookseller | 2019-06-18 13:12:31 UTC ]
More news stories like this | All news stories tagged with: #indie publisher #independent publisher #million pounds


‘Bojack Horseman’ creator Raphael Bob-Waksberg expands his funny, melancholy empire

“Someone Who Will Love You in All Your Damaged Glory” is a hilarious, poignant short-story collection. Continue reading at The Washington Post

[ The Washington Post | 2019-06-14 15:36:00 UTC ]
More news stories like this | All news stories tagged with: #bojack horseman


Nike’s plan to expand childcare massively backfires

Nike families aren’t happy with this new proposal. Nike announced a new initiative that appeared, on the surface, to improve employees’ lives: It would expand its subsidized on-site daycare program by outsourcing it to a partner called Endeavor Schools, which will run a facility 10 minutes away... Continue reading at Fast Company

[ Fast Company | 2019-06-07 12:48:06 UTC ]
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Börsenverein Report: German Book Market Seen to Stabilize and Expand in 2018

In an upbeat report, the German book market is seen as having grown last year for the first time since 2012–by 300,000 buyers–with its financial performance leveling out. The post Börsenverein Report: German Book Market Seen to Stabilize and Expand in 2018 appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-07 03:21:53 UTC ]
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Quantifying Markets: Nielsen’s Andre Breedt on Industry Research in Africa

Currently, Nielsen Book tracks books sales data in one African country, but Andre Breedt says there are plans to expand sales tracking across the continent. The post Quantifying Markets: Nielsen’s Andre Breedt on Industry Research in Africa appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-05 05:30:03 UTC ]
More news stories like this | All news stories tagged with: #andre breedt #africa appeared


New film and TV deal for Stroud’s Bartimaeus Sequence

Start Media has optioned the film and TV rights to Jonathan Stroud’s fantasy series The Bartimaeus Sequence, according to Deadline. Continue reading at The Bookseller

[ The Bookseller | 2019-06-02 10:41:06 UTC ]
More news stories like this | All news stories tagged with: #fantasy series #tv deal


Broadcast autopsy: 6 things we learned from digging in the guts of the 2018-19 TV season

The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts... Continue reading at Advertising Age

[ Advertising Age | 2019-05-31 16:36:08 UTC ]
More news stories like this | All news stories tagged with: #william goldman #give rise


Hillary and Chelsea Clinton to form film and TV production company

The mother-daughter pair follow the Obamas into content creation, focusing on stories about womenHillary and Chelsea Clinton are to form a film and TV company to produce female-centric content. Bloomberg and the Hollywood Reporter have confirmed that the pair are in talks with studios about “a... Continue reading at The Guardian

[ The Guardian | 2019-05-31 11:14:17 UTC ]
More news stories like this | All news stories tagged with: #steven spielberg #programmes aimed #hollywood reporter #content creation #chelsea clinton #hillary clinton


Watch the newest commercials on TV from Audible, Popeyes, Dunkin’ and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on May 28. Popeyes spokeswoman “Annie” (actress Deidrie Henry) crashes a picnic date that’s not going so... Continue reading at Advertising Age

[ Advertising Age | 2019-05-30 15:15:37 UTC ]
More news stories like this | All news stories tagged with: #limited time #national tv