Nielsen Media and Reed Business Information

The breakup of these former media powerhouses exemplified the industry’s creative chaos: divestment, downsizing and dissolution, followed, perhaps, by opportunity. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-04-21 00:00:00 UTC ]

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How brick-and-mortar retail stores are the digital media channel of the future

Brick-and-mortar stores are being transformed into an interactive digital media and merchandising experience thanks to in-store smart screens. Continue reading at Advertising Age

[ Advertising Age | 2022-11-04 13:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #brick-and-mortar stores


Ingram iD Enters the Business to Consumer Space

Ingram iD is a new advertising platform designed specifically for book publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
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Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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Spotify accuses Apple of impeding its fledgling audiobook business

Spotify launched its audiobook business just last month with 300,000 titles, but is now saying that Apple is engaging in "anticompetitive" behavior that is impinging the new business, the company wrote in a blog post. It said that Apple rejected its audiobook purchasing system three times due to... Continue reading at Engadget

[ Engadget | 2022-10-26 07:02:10 UTC ]
More news stories like this | All news stories tagged with: #audiobook #european commission #app store


After Massive July Layoff, Callisto Media Cuts Staff Further

After a large job cut in mid-July, Callisto Media made another significant staff reduction on Monday in a move to cut costs during an uncertain economic climate. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-25 04:00:00 UTC ]
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How Publishers Can Capitalize on the Rise of Intent Media

The intent media model has come to dominate the digital media world, and Future plc is one of its most well-known practitioners. Future's chief revenue officer, Zack Sullivan, joined Adweek media editor Lucinda Southern at Publishing Week to discuss the rise of intent media, how the pandemic... Continue reading at AdWeek

[ AdWeek | 2022-10-21 10:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #pandemic changed #publishing week #future plc


UK Execs: When Business is Booming and So Are the Costs

As the world book industry gathers in Frankfurt, UK executives share insights on today’s top publishing concerns—chief among them is cost. The post UK Execs: When Business is Booming and So Are the Costs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-20 12:25:15 UTC ]
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Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek

[ AdWeek | 2022-10-11 09:54:39 UTC ]
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A Brief History of Social Media Platforms, from LiveJournal to Meme Warriors

The internet did not cause the insurrection. But it enabled it. The technology of any age in human history shapes the culture of that time. With the advent of agriculture and farming tools, humans developed stationary civilizations and abandoned thousands of years of itinerancy. The printing... Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-07 08:59:43 UTC ]
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Reed, Grijalva Introduce Bill to Support School Libraries

The Right to Read Act would authorize up to $500 million in Comprehensive Literacy State Development Grants as as well as investing in recruiting state-certified school librarians. And crucially, the legislation also reaffirms that "First Amendment rights apply to school libraries," a direct... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-06 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #libraries #book bans #direct response #school libraries #$500 million #read act


Financial Times Announces a Shortlist in the £30,000 Business Book of the Year Award

The United Kingdom-based business book competition is in its 18th year. Its shortlist deals with economics, business, and politics. The post Financial Times Announces a Shortlist in the £30,000 Business Book of the Year Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-26 10:02:34 UTC ]
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Spotify takes on Amazon with a huge leap into the audiobook business

With more than 300,000 audiobook titles available to purchase a la carte, Spotify says this is ‘just the beginning.’ After taking on Apple and Pandora, Spotify appears to be setting its sights on Amazon.Read Full Story Continue reading at Fast Company

[ Fast Company | 2022-09-20 17:05:45 UTC ]
More news stories like this | All news stories tagged with: #audiobook #audiobook business #huge leap


Ingram Panel Examines Health of the Book Business

Changing consumer buying patterns, labor shortages, and new ways to reach readers were among the topics discussed at a recent webinar where ABA CEO Allison Hill, Ingram's Phil Ollila, and Zando founder Molly Stern were the feature speakers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-20 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #feature speakers #recent webinar #topics discussed #reach readers #labor shortages #book business


A Trump portrait that raises questions about the media’s role in his rise

With their comprehensive and alarming picture of Trump's presidency, Peter Baker and Susan Glasser show what journalism can do, and where it can fall short. Continue reading at The Washington Post

[ The Washington Post | 2022-09-14 21:41:17 UTC ]
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Byron Allen threatens to sue more advertisers in push to increase Black media spend

As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age

[ Advertising Age | 2022-09-14 09:30:00 UTC ]
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Reed Names Gareth Rapley London Book Fair’s New Director

Following the short tenure of Andy Ventris in the role, Gareth Rapley is named the next London Book Fair director for RX (Reed Exhibitions). The post Reed Names Gareth Rapley London Book Fair’s New Director appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-07 10:27:34 UTC ]
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Streaming TV surpasses cable viewing for the first time, Nielsen reports

July viewership hours soar for streaming, in large part thanks to Netflix’s "Stranger Things." Continue reading at Advertising Age

[ Advertising Age | 2022-08-18 14:23:15 UTC ]
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Lit Agents Say S&S Acquisition Would be Bad for Business

A survey released by the Association of American Literary Agents has found that 87% of respondents oppose the acquisition of Simon & Schuster by Penguin Random House, citing, among their chief concerns, that the deal would result in “less competition” for titles and “lower advances.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-17 04:00:00 UTC ]
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Nielsen Strikes Measurement Deal With Amazon for Thursday Night Football

Even though Thursday Night Football is moving exclusively to Prime Video this season, marketers won't be in the dark about how many viewers are watching the games--and their ads. Nielsen and Amazon have signed a three-year agreement to measure Prime Video's NFL Thursday Night Football streaming... Continue reading at AdWeek

[ AdWeek | 2022-08-16 12:15:00 UTC ]
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Amazon strikes deal with Nielsen to measure NFL 'Thursday Night Football' ratings

E-commerce giant wants to give advertisers familiar ratings but hints it will also leverage purchase data. Continue reading at Advertising Age

[ Advertising Age | 2022-08-16 12:15:00 UTC ]
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