Nielsen Media and Reed Business Information

The breakup of these former media powerhouses exemplified the industry’s creative chaos: divestment, downsizing and dissolution, followed, perhaps, by opportunity. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-04-21 00:00:00 UTC ]

Other news stories related to: "Nielsen Media and Reed Business Information"


HarperCollins snaps up authorised biography of Indian business leader Tata

HarperCollins has snapped up the rights to the authorised biography of business leader Ratan Tata by Thomas Mathew. Continue reading at The Bookseller

[ The Bookseller | 2022-01-10 03:56:03 UTC ]
More news stories like this | All news stories tagged with: #harpercollins #authorised biography #harpercollins snaps


Books in the Media: The Last Emperor of Mexico by Shawcross tops reviews

The most reviewed non-fiction book of the week was The Last Emperor of Mexico by Edward Shawcross (Faber) featuring in the Times, Sunday Times, Financial Times, Wall Street Journal and Daily Mail.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-09 19:34:48 UTC ]
More news stories like this | All news stories tagged with: #non-fiction book #daily mail #sunday times


Carl Bernstein’s Eulogy for the Newspaper Business

Bernstein’s memoir “Chasing History” is a personal and affectionate look at the past, when journalism was thriving. Continue reading at The New York Times

[ The New York Times | 2022-01-07 20:51:59 UTC ]
More news stories like this | All news stories tagged with: #memoir #newspaper business


Nielsen’s Latest CTV Tool Aims to Sharpen TV Ad Targeting

Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek

[ AdWeek | 2022-01-04 11:56:02 UTC ]
More news stories like this | All news stories tagged with: #nielsen #intended audience


Books in the Media: newspapers look forward to 2022 releases

To ring in the new year, many publications, including the Guardian, Times, Telegraph, Daily Mail, Financial Times, New York Times, Irish Times and iNews, released their best books coming out in 2022.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-04 07:56:42 UTC ]
More news stories like this | All news stories tagged with: #daily mail #including theguardian #books coming


Nielsen’s TV Measurement Woes Continue As It Admits OOH Undercounting Since 2020

On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among... Continue reading at AdWeek

[ AdWeek | 2021-12-23 13:56:54 UTC ]
More news stories like this | All news stories tagged with: #nielsen #digital platforms #single metric #enable publishers #cross-platform tool


Nielsen reveals error in out-of-home TV ratings

Latest issue comes as Nielsen tries to rebuild confidence and launch next-generation system after losing MRC accreditation. Continue reading at Advertising Age

[ Advertising Age | 2021-12-22 21:33:06 UTC ]
More news stories like this | All news stories tagged with: #nielsen #latest issue


Dark Horse Media Acquired by the Embracer Group

Dark Horse Media, an independent comics publishing house and entertainment media company, has been acquired by the Embracer Group, a Swedish videogame development company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-22 05:00:00 UTC ]
More news stories like this |


Books in the Media: Dolphin Junction by Mick Herron sails into the top spot

Dolphin Junction by Mick Herron (John Murray) was the most reviewed fiction book this week as it was mentioned in the Guardian, New York Times, Telegraph and Times. Continue reading at The Bookseller

[ The Bookseller | 2021-12-20 12:03:32 UTC ]
More news stories like this |


Heligo set to launch into business and smart thinking space with fresh approach

Bonnier Books UK’s new list Heligo Books is seeking to broaden the market for business and smart thinking books by reaching new audiences with strong branding, says its editorial director Rik Ubhi. Continue reading at The Bookseller

[ The Bookseller | 2021-12-17 03:27:21 UTC ]
More news stories like this | All news stories tagged with: #bonnier #fresh approach


Snap, Nielsen: Snap Ads Drive Double the ROI for CPGs vs. Industry Benchmarks

Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek

[ AdWeek | 2021-12-16 22:30:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen


‘Breadth and depth’: Observers see more pluses than minuses in Vox Media, Group Nine merger

The combined company still won't be the biggest digital publisher on the block. But it will be more well-rounded than most. The post ‘Breadth and depth’: Observers see more pluses than minuses in Vox Media, Group Nine merger appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-12-15 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital publisher #combined company #vox media


Books in the Media: The Books of Jacob by Olga Tokarczuk is the pick of the bunch

https://www.newstatesman.com/culture/books/2021/12/olga-tokarczuks-the-books-of-jacob-an-epic-that-sinks-under-the-weight-of-factsThis week in fiction, The Books of Jacob by Olga Tokarczuk (Fitzcarraldo) continued to be covered in the newspapers, picking up mentions in the Telegraph and New... Continue reading at The Bookseller

[ The Bookseller | 2021-12-13 02:10:37 UTC ]
More news stories like this | All news stories tagged with: #olga tokarczuk


Why Criteo is purchasing the best-kept secret in digital media for $380 million

Criteo announced plans to buy IPONWEB, a deal that could prove critical to its intended pivot from ad retargeting to retail media. The post Why Criteo is purchasing the best-kept secret in digital media for $380 million appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-12-10 10:02:00 UTC ]
More news stories like this | All news stories tagged with: #digital media


Penguin Business lands diversity guide for 'straight, white male leaders'

Penguin Business has landed a guide to diversity and inclusion aimed at "straight, white male leaders" by Suki Sandhu and Felicity Hassan. Continue reading at The Bookseller

[ The Bookseller | 2021-12-08 16:21:21 UTC ]
More news stories like this | All news stories tagged with: #penguin business


Harris joins HoZ as social media executive

Paige Harris is to join Head of Zeus, taking up the role of social media executive next year. Continue reading at The Bookseller

[ The Bookseller | 2021-12-08 06:17:20 UTC ]
More news stories like this | All news stories tagged with: #join head


Books in the Media: newspapers reveal their best books of the year

In the lead up to Christmas, many publications, including the Guardian, Times, Telegraph, Daily Mail, Evening Standard, Financial Times, New York Times and iNews, have released their best book of the year articles. Continue reading at The Bookseller

[ The Bookseller | 2021-12-07 01:26:05 UTC ]
More news stories like this | All news stories tagged with: #book of the year #evening standard #daily mail #including theguardian


Kathleen Stock: ‘On social media, the important thing is to show your tribe that you have the right morals’

Continuing our series looking behind the headlines of 2021, we speak to the philosophy professor who resigned from Sussex University after protests over her views on gender and transgender rightsGaza bookseller Samir Mansour: ‘It was shocking to realise I was a target’When Kathleen Stock opens... Continue reading at The Guardian

[ The Guardian | 2021-12-05 10:00:51 UTC ]
More news stories like this | All news stories tagged with: #bookseller #make sense #important thing


Amazon begins $500 million media review for Audible

Streaming audiobook brand sent invites to all major media holdings companies to field interest in managing its ads. Continue reading at Advertising Age

[ Advertising Age | 2021-12-02 14:44:34 UTC ]
More news stories like this | All news stories tagged with: #audiobook


‘Stories From the Malaysian Archipelago’—And Kuala Lumpur’s Book Business

As the Malaysian Book Council promotes international rights availabilities for books from its market, one publisher there talks about his company's pandemic experience. (Sponsored) The post ‘Stories From the Malaysian Archipelago’—And Kuala Lumpur’s Book Business appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-12-01 10:22:31 UTC ]
More news stories like this | All news stories tagged with: #book business #kuala lumpur #post stories