Nielsen Is Partnering With Riot Games to Measure Esports Sponsorships

Nielsen will soon lend even more legitimacy to esports advertising by measuring sponsorship deals through Riot Games. Riot Games, the gaming publisher and esports event organizer, said it will begin working with Nielsen to measure the value of brand deals for Riot's League of Legends leagues and competitions. The deal, announced today, could help show... Continue reading at 'AdWeek'

[ AdWeek | 2019-06-27 20:44:59 UTC ]
News tagged with: #announced today #nielsen

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Comscore, iSpot and VideoAmp get JIC’s conditional certification for currency measurement

JIC’s move comes as Nielsen nears key Media Rating Council vote on its own new measurement system. Continue reading at Advertising Age

[ Advertising Age | 2023-09-20 12:00:00 UTC ]
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VideoAmp laying off 10% of workforce in the latest measurement shakeup

The move follows Nielsen laying off 9% of its own staff and comes a day after VideoAmp announced a $150 million funding round. Continue reading at Advertising Age

[ Advertising Age | 2023-09-14 20:19:52 UTC ]
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Book Riot’s SFF Deals for Sept 11, 2023

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

[ Book Riot | 2023-09-11 13:32:52 UTC ]
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Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age

[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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Publishers Extend Key Franchises with Fun and Games

Publishers of interactive formats extend key franchises with exciting new titles and products. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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Nielsen and TV networks clash again over Amazon data as MRC debates adoption

Nielsen says networks had months to integrate their own streaming data, but networks deny meaningful talks happened. Continue reading at Advertising Age

[ Advertising Age | 2023-08-30 21:14:51 UTC ]
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Book Riot’s SFF Deals for August 28, 2023

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

[ Book Riot | 2023-08-28 14:39:17 UTC ]
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Nielsen opens big data for trading without MRC accreditation or explaining some of its figures

Nielsen’s big data trading rollout comes prior to MRC audit meetings and without Nielsen detailing findings that could drastically impact ratings for some Spanish-language networks and other programming. Continue reading at Advertising Age

[ Advertising Age | 2023-08-28 09:30:00 UTC ]
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Is ‘War Games’ Homeworld 3’s secret weapon?

If one thing kept me coming back (and back) to Homeworld, it was skirmish mode. Setting up a quick (“quick”) battle against the CPU would often rob me of a whole weekend while at college. Homeworld 3 sees a new mode arrive on the second sequel, a roguelike-inspired multiplayer co-op called War... Continue reading at Engadget

[ Engadget | 2023-08-25 15:30:05 UTC ]
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As Nielsen incorporates Amazon’s own data, networks demand answers

TV network executives are alleging bias from two referees in the industry—Nielsen and the Media Rating Council. Continue reading at Advertising Age

[ Advertising Age | 2023-08-25 13:30:25 UTC ]
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Book Riot’s SFF Deals for August 21, 2023

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

[ Book Riot | 2023-08-21 14:27:59 UTC ]
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Levelling up: how Gabrielle Zevin’s gaming novel became the book of the summer

Tomorrow, and Tomorrow, and Tomorrow overtook titles by David Walliams and Colleen Hoover to become the UK’s number one bestseller. The author, booksellers and fans reflect on how it became a literary phenomenonTomorrow, and Tomorrow, and Tomorrow’s distinctive cover, with its image of Hokusai’s... Continue reading at The Guardian

[ The Guardian | 2023-08-11 10:00:35 UTC ]
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Why esports companies are bringing order to the collegiate space in 2023

Riot’s involvement in collegiate esports, which includes its partnership with GGTech as well as the Riot Scholastic Association of America, signals how the company is playing the long game with its competitive gaming products. Continue reading at Digiday

[ Digiday | 2023-08-11 04:01:00 UTC ]
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9 of the Best Video Game and Audiobook Pairings

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[ Book Riot | 2023-08-10 10:34:00 UTC ]
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U.A.E.'s Kalimat Group Partners with PRH India

The U.A.E.'s Kalimat Group and Penguin Random House India have entered into a partnership to translate books from Arabic to English and English into Arabic, for global distribution. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-01 04:00:00 UTC ]
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Indie games have entered the era of bespoke publishing

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[ Engadget | 2023-07-28 17:06:39 UTC ]
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Nielsen rival iSpot.tv hires Leslie Wood as chief research officer

Veteran researcher spent more than decade linking Nielsen audience data with Catalina sales data for CPG clients. Continue reading at Advertising Age

[ Advertising Age | 2023-07-27 12:00:00 UTC ]
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Riot Roundup: The Best Books We Read April-June 2023

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[ Book Riot | 2023-07-26 10:37:00 UTC ]
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'Blade Runner 2033: Labyrinth' is a new game set between the two movies

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[ Engadget | 2023-06-29 19:38:28 UTC ]
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